Presentatie Friday Afternoon Sessie MediaCT over Google Analytics
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Optimale inrichting Google Analytics Andre Scholten, Web Analytics Consultant
description
Transcript of Presentatie Friday Afternoon Sessie MediaCT over Google Analytics
Optimale inrichtingGoogle AnalyticsAndre Scholten, Web Analytics Consultant
André Scholten
http://andrescholten.nl
http://twitter.com/AndreScholten
Agenda
Scripts
Inrichting Google Analytics
Google Analytics + Tools
Q&A (mag ook tussendoor)
De basiskaal
<script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-12345-1']); ??? _gaq.push(['_trackPageview']);</script>
De basis
_gaq.push(['_setAllowAnchor', true]);_gaq.push(['_setCampaignCookieTimeout', 2592000000]);_gaq.push(['_setDomainName', '.website.nl']);_gaq.push(['_setSessionCookieTimeout', 1800000]);_gaq.push(['_addIgnoredOrganic', 'www.website.nl']);
Labels
_gaq.push(['_setCustomVar', 1, 'Demografie', ‘vrouw|brildragend', 3]);
5 slots
1. Bezoeker2. Bezoek3. Pagina
Meting incompleet
Script aanvullenUitgaande links
Script aanvullenDownloads
Script aanvullenDe javascriptlozen
Script aanvullenTijdmeting
Script aanvullenGoogle Image Search
Script vervangenAsynchronous
Campagne tagging
Google Analytics
Affiliates
SEO
AdWords
Offline(Paid) Links
Banners
CRM
Surveys
Campagne tagging
http://www.winkel.nl/
?utm_source=affiliate&utm_medium=cpl&utm_campaign=affiliate-45612&utm_content=tekstlink&utm_term=zoekwoord&utm_nooverride=0
http://www.winkel.nl/
?utm_source=nieuwsbrief&utm_medium=email&utm_campaign=nieuwsbrief-jan&utm_content=artikel3
&utm_nooverride=1
Campagne taggingStijlgids
email / e-mail / Email / E-Mail / e-Mail / Nieuwsbrief / Mailing
cpc / cpl / cpa / cps / cpm
Profielen
Profielen
Meetscript Profiel 1
Profiel 2Filter
Profiel 3Filter
ProfielenOngefilterd
Meetscript Ongefilterd
Referrals bewaren
http://www.winkel.nl/?utm_source=affiliate&utm_medium=cpl&utm_campaign=affiliate-45612&utm_content=tekstlink
Affiliatewww.fiets.nl
www.winkel.nl
Referrals bewaren
Referrals bewarenExtra’s
Van alle campagnes verwijzende sites bekijken Affiliates die adverteren in Google monitoren Sitelinks analyseren Zoekgebied analyse (in NL of alle resultaten) Verwijzende URLs rapport ipv verwijzende domeinen
SEO Rankings
Meer info, google: “seo rankings meten”
IP filters
212.178.115.202
Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=duitsland-voordeelweek
Interne Campagnes
http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=duitsland-voordeelweek
Mail filter
Meer info, google: “webmail analytics”
Profielen
Tools
Better GA
1. Auto Access Your Google Analytics Account2. Auto Expand Navigation For Google Analytics3. gaDeAnalyse (textbox size)
4. Add Search to Google Analytics Keyword Reports5. Change Menu Item Defaults For Google Analytics6. Cleaner Profile Switching7. Export To Google Docs from Google Analytics8. Google Analytics Absolute Conversion9. Google Analytics Full Screen Reports10. Add Profile Settings Link to Google Analytics11. Google Analytics Advanced Date Selection12. GA Quick Content Search13. Google Analytics Row Limit Link14. Google Analytics Table Sorting15. Google Insights For Analytics 16. Social Media Metrics
Live HTTP Headers
Live HTTP Headers
http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B
Live HTTP Headers
http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B
Copy Goals
29 vakjes/vinkjes per doel
X20
Data Feed Query Explorer
Excellent Analytics
Overig
