Poynter Best Practices 09 Social Media engagement

Post on 27-Jun-2015

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Engaging news audiences with social media, as presented by Interactive Anchor Amy Wood WSPA TV and creator of TheRibbit.com

Transcript of Poynter Best Practices 09 Social Media engagement

Amy WoodLive From The Anchor Desk: Engaging Your Audience

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Blogsite

Create a following

Host Live Chat room during broadcast

Create an interactive home

Use social commenting systems

Feature interaction on TV

Live streaming and 12 sec video updates

Webcam Interviews

Create Blog Polls

Live Blog special events/reports

Big Stories - Huge Opportunity

Video Demo with Screentoaster

Focus on Listening

Celebrate followers/friends

Win the RESPONSE race!

Create Ambassadors

Amy WoodLive From The Anchor Desk: Engaging Your Audience