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POWERFUL AND EFFECTIVE LINK STRATEGIES WITH ADVANCED SEARCH COMMANDSKaila Strong, Director of Client StrategyBrynna Baldauf, Internet Marketing Specialist

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ABOUT KAILA STRONG & BRYNNA BALDAUF

@cliquekaila @little_bry

•Director of Client Strategy•With VM since 2008•Montana native•Obsessed with link building

•Internet Marketing Specialist•With VM since 2012•New York born and raised•Graduated from RIT

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@little_bry

ADVANCED SEARCH COMMANDS MAKE YOU AN

EXPERT SEARCHER

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WHAT ADVANCED SEARCH COMMANDS ARE

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• Also commonly referred to as search operators• Useful when basic queries aren’t working• Help uncover hidden opportunities• Gain more control over the results you see

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WHY USE ADVANCED SEARCH COMMANDS?

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• Link Building• Competitive Analysis• Keyword Research• SEO Site Auditing• Content Marketing Opportunities

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LIST OF ADVANCED SEARCH OPERATORS/COMMANDS

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• Exact Match – “ “• Exclude - • Filetype - EXT• Keyword in URL - INURL• Keyword in Title - INTITLE• Wildcard - *• Include Similar Words - ~

http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators%23google

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EXACT - “ “

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• Search for an exact word or phrase• Useful when narrowing down results• Make sure to vary your exact phrases• Helps you find duplicate content• Great when searching for list & resource pages

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EXCLUDE – MINUS -

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• Restrict a keyword or site from results• Often used to filter results for more accuracy• When used in conjunction with other commands, can prove very beneficial

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FILETYPE – EXT:

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• Search for a file type• Discover content marketing opportunities• Narrow down results

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KEYWORD IN URL – INURL:

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• Search for a specific keyword in the URL• Find links pages, list pages, resource pages• Discover similar link building opportunities easily

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KEYWORD IN TITLE – INTITLE:/ALLINTITLE:

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• Search for a specific keyword in the title• Find links pages, list pages, resource pages• Discover similar link building opportunities easily

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WILDCARD - *

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• * is substituted by one or more words• When paired with “ “ can uncover better results• Very flexible search command • Great for research

http://www.searchenginejournal.com/how-to-use-wildcard-search-with-various-google-services/28911/

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INCLUDE SIMILAR WORDS - ~

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• The tilde (~) helps you find results with synonyms of the keyword immediately following• Assists when looking for related terms

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EXAMPLES OF EFFECTIVE SEARCH COMMANDS

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Keyword inurl:tag

(intitle:guest post) (intext:"this is a guest post by") blog

(inurl:guest-post) (intitle:guest post guideline)

(inurl:write-for-us) (intitle:guest post OR guest blog OR guest writer)

"write OR blog OR guest * for us" OR "~submit OR add OR~suggest OR~contribute a guest post OR blog”

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• inurl:gov

• inurl:edu +college +university

• inurl:org supporters

• Research Council

• -giveaway

• -intext:sponsored post

• “chamber of commerce” +city

• city-name + Site:.k12.<state-

code>.us

• city-name + site:.lib.<state-

code>.us

AUTHORITATIVE SEARCH COMMANDS

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FINDING RELEVANCY

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•Diversify Keywords

• ~ /OR

• Strategic quotes

• Ubersuggest.org

•Locate Niche Demographics

•Geo Targeted

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SOCIAL MEDIA SEARCH:TWITTER

@cliquekaila @little_bry

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SOCIAL MEDIA SEARCH:PINTEREST

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VS

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INDUSTRY WIDE OPERATORS

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CRIMINAL JUSTICE

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NURSING/HEALTHCARE/MEDICAL

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GENERAL EDUCATION LISTS

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INDUSTRY AND NICHE BLOGGERS

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BRAND SEARCH AND NEWS SEARCH

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CONTENT PLACEMENT OPPORTUNITIES

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WHAT HAVE WE LEARNED?

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• How and why advanced search commands work• Types of advanced search commands• Associated link building strategies w/commands• Using search commands w/social media• Sample queries that have been proven useful• Research before searching yields better results

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Contact: 888.476.1881

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QUESTIONS?

More Traffic. More Leads. More Business.

@cliquekaila @little_bry

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Join Us June 11th, 2013 @ 11AM PST“Measure, Analyze, & Act: Develop a Data

Driven Content Marketing Strategy”

Presenter: Kaila StrongDirector of Client Strategy, Vertical Measures

Learn about:• What data driven content marketing is• Types of data important for content marketing• Preparing your site to measure content data

Check out our website at www.verticalmeasures.com/webinars for registration information.

FREE WEBINAR SERIES: