Powerful and Effective Link Strategies with Advanced Search Commands

www.verticalmeasures.com

POWERFUL AND EFFECTIVE LINK STRATEGIES WITH ADVANCED SEARCH COMMANDSKaila Strong, Director of Client StrategyBrynna Baldauf, Internet Marketing Specialist


ABOUT KAILA STRONG & BRYNNA BALDAUF

@cliquekaila @little_bry

•Director of Client Strategy•With VM since 2008•Montana native•Obsessed with link building

•Internet Marketing Specialist•With VM since 2012•New York born and raised•Graduated from RIT

www.verticalmeasures.com@cliquekaila

@little_bry

ADVANCED SEARCH COMMANDS MAKE YOU AN

EXPERT SEARCHER


WHAT ADVANCED SEARCH COMMANDS ARE


• Also commonly referred to as search operators• Useful when basic queries aren’t working• Help uncover hidden opportunities• Gain more control over the results you see


WHY USE ADVANCED SEARCH COMMANDS?


• Link Building• Competitive Analysis• Keyword Research• SEO Site Auditing• Content Marketing Opportunities


LIST OF ADVANCED SEARCH OPERATORS/COMMANDS


• Exact Match – “ “• Exclude - • Filetype - EXT• Keyword in URL - INURL• Keyword in Title - INTITLE• Wildcard - *• Include Similar Words - ~

http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators%23google

http://www.seomoz.org/article/the-professionals-guide-to-advanced-search-operators


EXACT - “ “


• Search for an exact word or phrase• Useful when narrowing down results• Make sure to vary your exact phrases• Helps you find duplicate content• Great when searching for list & resource pages


EXCLUDE – MINUS -


• Restrict a keyword or site from results• Often used to filter results for more accuracy• When used in conjunction with other commands, can prove very beneficial


FILETYPE – EXT:


• Search for a file type• Discover content marketing opportunities• Narrow down results


KEYWORD IN URL – INURL:


• Search for a specific keyword in the URL• Find links pages, list pages, resource pages• Discover similar link building opportunities easily


KEYWORD IN TITLE – INTITLE:/ALLINTITLE:


• Search for a specific keyword in the title• Find links pages, list pages, resource pages• Discover similar link building opportunities easily


WILDCARD - *


• * is substituted by one or more words• When paired with “ “ can uncover better results• Very flexible search command • Great for research

http://www.searchenginejournal.com/how-to-use-wildcard-search-with-various-google-services/28911/




INCLUDE SIMILAR WORDS - ~


• The tilde (~) helps you find results with synonyms of the keyword immediately following• Assists when looking for related terms


EXAMPLES OF EFFECTIVE SEARCH COMMANDS


Keyword inurl:tag

(intitle:guest post) (intext:"this is a guest post by") blog

(inurl:guest-post) (intitle:guest post guideline)

(inurl:write-for-us) (intitle:guest post OR guest blog OR guest writer)

"write OR blog OR guest * for us" OR "~submit OR add OR~suggest OR~contribute a guest post OR blog”


• inurl:gov

• inurl:edu +college +university

• inurl:org supporters

• Research Council

• -giveaway

• -intext:sponsored post

• “chamber of commerce” +city

• city-name + Site:.k12.<state-

code>.us

• city-name + site:.lib.<state-

code>.us

AUTHORITATIVE SEARCH COMMANDS



FINDING RELEVANCY


•Diversify Keywords

• ~ /OR

• Strategic quotes

• Ubersuggest.org

•Locate Niche Demographics

•Geo Targeted


SOCIAL MEDIA SEARCH:TWITTER



SOCIAL MEDIA SEARCH:PINTEREST


VS


@little_bry

INDUSTRY WIDE OPERATORS


@little_bry

CRIMINAL JUSTICE


NURSING/HEALTHCARE/MEDICAL



GENERAL EDUCATION LISTS



INDUSTRY AND NICHE BLOGGERS



BRAND SEARCH AND NEWS SEARCH



CONTENT PLACEMENT OPPORTUNITIES



WHAT HAVE WE LEARNED?


• How and why advanced search commands work• Types of advanced search commands• Associated link building strategies w/commands• Using search commands w/social media• Sample queries that have been proven useful• Research before searching yields better results


Contact: 888.476.1881


QUESTIONS?

More Traffic. More Leads. More Business.


http://www.verticalmeasures.com/


Join Us June 11th, 2013 @ 11AM PST“Measure, Analyze, & Act: Develop a Data

Driven Content Marketing Strategy”

Presenter: Kaila StrongDirector of Client Strategy, Vertical Measures

Learn about:• What data driven content marketing is• Types of data important for content marketing• Preparing your site to measure content data

Check out our website at www.verticalmeasures.com/webinars for registration information.

FREE WEBINAR SERIES:

http://www.verticalmeasures.com/webinars

Powerful and Effective Link Strategies with Advanced Search Commands

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