product + service

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I am a French product & service designer freshly graduated with high honors. I obtained a Master’s degree specialised in Responsible Innovation and work experience in Paris, Amsterdam and New York through internships in different studios.

The reasons that led me to pursue a design education are a passion for making life more simple, a thrive for building things and sensibility for people. I turn problems into opportunities through a human-centered approach with empathy, taking in consideration uses and emotions in order to craft innovative meaningful experiences. I believe that products and the experiences those create should be simple and fulfill needs as well as creating delight.

I have a special interest in product-service systems, interactions, sustainable scenarios and technology.

marjoriebroudieu@gmail.com

I AM LOOKING FOR FREELANCE WORK OR A JUNIOR POSITION!

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projectsYou’ll see here a selection of service design projects

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LOVE FOODHATE WASTE

intern project at Smart Design

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LOVE FOOD HATE WASTE is an on-going research and design project that aims at offering strategies to prevent food waste and educate users.

Food is precious. Yet, 40% of the food in the US goes uneaten. This project explores solutions that could be implemented on in retails or homes crafted into coherent experiences. Thoses solutions offers services that have direct benefits for users and promotes healty eating habits.

Project carried out within Smart Design

AGAINST FOOD WASTE creative strategies

The average american throws away 25% of the fresh products he buys. More than half is avoidable.

PROCESS

FOCUS: fruits and vegetables 52% goes to waste

user-centricfrom the shop to the bin

context research

benchmark

opportunities mapping

framing

field researchobservationsinterviews

insights

brainstormingjourney map

visualisation

current stage

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How intice individuals to take action to reduce food waste?

How can supermarkets provide tools to help people managing their shopping as a way of

building their brand?

Research was conducted on field, observing several supermarkets and interviewing employees in order to gain insights about logitics and display. Comparing supermarkets in the US and France shows cultural probes about display and cosmetic standards.

How might storage improve the shelf life of fruits and vegetables?

How might we ensure products freshness without deceiving the

consummer?

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Ines

“I know I shouldn’t put tomatoes in the fridge but I leave them on the counter they ripe too quickly”

“It’s tricky to plan when you have a busy routine”Gina

How might we help people evaluate how much to buy and when to eat

what?

How might we improve fruits andvegetables storage?

Interviewing users with diverse backgroung allowed me to gain insights on their shopping, planning and eating habits and their interest about reducing their waste. I was able to map needs on different topics and to spot opportunities for future products and services.

* here are few of the insights I gathered

“Fridge space is an issue”Rose

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OPPORTUNITIES

educate and raise awarenessRemind of the $$$ in the bin

impromptu planningIncentives and inspiration

smart storageGive my food some love and extend life-span

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Building on insights based on research, technology review and benchmark, I organised a brainstorming with a couple of creative brains. We came out with a lot of ideas of products, services, packaging, branding strategies... I mapped all those ideas along the journey of the customar in order to spot the most interesting ones and combine them into coherent two experiences.

to eat soonlet me ripen

digital receipt avocadobananaapple

supermarket

+ 1$

oops, seems like your zucchinis are going to waste if you don’t eat them soon.

how about cooking this delicious zucchini gratin tonight?

75 $since Jan, 05

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to eat soonlet me ripen

digital receipt avocadobananaapple

supermarket

+ 1$

oops, seems like your zucchinis are going to waste if you don’t eat them soon.

how about cooking this delicious zucchini gratin tonight?

75 $since Jan, 05

to eat soonlet me ripen

digital receipt avocadobananaapple

supermarket

+ 1$

oops, seems like your zucchinis are going to waste if you don’t eat them soon.

how about cooking this delicious zucchini gratin tonight?

75 $since Jan, 05

visualise ripenessethylene sensors + smart tags

to eat soonlet me ripen

digital receipt avocadobananaapple

supermarket

+ 1$

oops, seems like your zucchinis are going to waste if you don’t eat them soon.

how about cooking this delicious zucchini gratin tonight?

75 $since Jan, 05

This first experience focuses on enhancing the life-span of fresh vegetables. The system includes ethylen sensors that monitore the state of ripeness of products as a tool for retailers and users. It allows users to plan their meals better and offers a service that remind you about food you should eat soon and inspire them with quick and easy recipes.

supermarket

tips$ $$

$$ $$

shopping list

did you know

“ugly-but-still good” recipes

!

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supermarket

tips$ $$

$$ $$

shopping list

did you know

“ugly-but-still good” recipes

!

inspire + improptu planning

supermarket

tips$ $$

$$ $$

shopping list

did you know

“ugly-but-still good” recipes

!

store in and out the fridge + manage lifespan

This second experience focuses on food education. The system includes recipes and smart displays that inspires and teaches users about storage. It envisions as well a system in the home that would allow to store food properly and reminds when the food is going bad thanks to ethylen sensors. It includes a service educating about food.

Dynamo is a microfinance service that supplies all-inclusive packages for young unemployed people in order to develop local mobile services for the isolated rural areas.

In France, the country-side looses inhabitants and is therefore less and less dynamic. Country-side dwellers usually lack basic services and facilities: they have only access to an average 9 basic facilities compared to 24 ones for the city-dwellers.This project aims at impulsing a revitalization of these territories.

In collaboration with Sola Takahasi, Fabien Proust, Geoffrey Riberry (designers) and Marine Diers, Saki Hanzawa and Reny Durfort (business developpers)

DYNAMO micro-finance service

isolated rural areas

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one profile one concept incomes

+ €

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The main characteristic of Dynamo offer is to provide tools for a young worker to become a moving seller, using a truck to move throught different neighbouring villages.The comunity participates to define their needs and crowdfunds the project in partnership with local authourities.

We created this service building a business models and creating users scenarios.

WHAT EVERYONE GETS

attractivityknowledges

investmentsservices

selling systemincomes

formation no cost

Here are some steps of the scenario.Dynamo acts as a facilitator between local authorities and young people willing to developp a micro-business and empowers them through a 3-months formation and a van.

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ENHANCING THE CYCLING EXPERIENCE

intern project at We Are Perspective

CONNECTED BICYCLE is a project that offers a user-centered product-service system to improve the cycling experience.

It is the result of an extensive research on the topic of connected bicycle. It features a service embobied in a product and an app that can partner with various stakeholders. The project is currently confidential.

Project carried out within We Are Perspective

CONNECTED BICYCLE service

35service

user-centric research

personnas to test the service

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Extensive research has been conducted on the travel experience of cyclists. All the insights I gained were translated in personas used to ideate the service through user scenarios.

Design opportunities were developped with business stakeholders in mind. The touchpoints were then designed within a multidisciplinary team I directed.We developed a product-service system prototype including a product and a mobile app. The project is currently on-going.

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IMPROVINGTHE EXPERIENCE OF TREATMENT FOR SLEEP APNEA PATIENTSend of studies project

Belem allows patients suffering from sleep apnea to do breathing exercises into order to breath, sleep and live better. It is a smart connected device that fits into patients’ lifestyles.

Sleep apnea is a condition that affects millions of people. The default treatment is rejected by many patients who find it invasive. My goal is to improve patients’ experience of the treatment by promoting an alternative therapy that is medically effective while being socially acceptable for patients.

BELEM alternative sleep apnea therapy

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«I was falling asleep in my car»Phillipe,58 ans - sports teacher

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My first goal was to become a specialist of sleep apnea be able to understand what the problem really was. I build an interdisciplary team including patients and their partner, doctors and healthcare provider to design the most relevant project possible.

personal illustrations of users’ emotions designed to playfully illustrate patients’ interviews while respecting their privacy.

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generalist doctor

5.

data analysis

30/h

alarm bells

!

zzz 25/h

1.

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3.

pneumologist

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sleep monitoring

a.

b.

c.

d.

treatment

30/hCPAP therapybreathing device

mouthpiece

postionnal therapy

alternative therapy

6.treatment adujstment + education + follow-up

lkjfzmrxl

... causes the shutdown of the respiratory system during sleep.

CPAP, the default treatment, is not well accepted by patients.

gives up within 4 months

HOW TO IMPROVE PATIENTS’ EXPERIENCE IN SLEEP APNEA TREATMENT?

15% 30%rejects straight

away

SLEEP APNEA...

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DIDGERIODOO AS AN ALTERNATIVE SOLUTION

«I teach in collaboration with doctors»Gauthier Aubé, didgeridoo teacher

yet, most of the patients I interviewed were not interesting in learning didgeridoo

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PROMOTE BREATHING EXERCICES AS AN ALTERNATIVE THERAPY

«I fell in love with didgeridoo and it cured my apneas»Monique, sleep apnea patient

didgeridoo as the therapy evidenced

ON FIELD RESEARCHSOPPORTUNITIESVISUAL BRAINSTORMINGIDEATIONPROTOTYPING

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quick models to test shape and ergonomics

light feedback makes the breathing exercices tangible

Belem is a smart device: it is connected via wireless technology to a service.The service is a fun mobile game based on the “running game” model.

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«shh»

The four respiratory movements needed in therapy are linked to action in the game. Using a tablet or a phone as a screen, patients can play, and exercise.

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«to»

MORE? DROP ME A LINE OR HAVE A LOOK ON BEHANCE!

marjoriebroudieu@gmail.comlinkedin: Marjorie Broudieu+31623122605

www.behance.net/MarjorieBroudieuwww.marjoriebroudieu.com