Post on 14-Apr-2017
MONICA HOBBS
PORTFOLIO
STUDIO MCGEE
MAY 2016-AUG 2016
HOLLADAY, UT
SELF-EMPLOYED
NNOV 2010-CURRENT
SANDY, UT
TAYLOR JOELLE DESIGNS
JAN 2015-MAY 2015
PROVO, UT
URBN INC
AUG 2015-CURRENT
PHILADELPHIA, PA
BRIGHAM YOUNG UNIVERSITY
AUG 2014-MAY 2015
PROVO, UT
VIVINCENT TEAM ORTHODONTICS
JAN 2013-MAY 2013
SANDY, UT
EDUCATION
BRIGHAM YOUNG UNIVERSITY
BA COMMUNICATIONS; ADVERTISING
APRIL 2017
PROVO, UT· · 3.85 Cumulative GPA
· Dean’s List Spring 2014-Current
· President’s Leadership Council: Work closely with
executive leadership and engage in professional
development activities alongside the 0.2% of the student
body selected
· Study Abroad London Spring 2014: Studied British
l literature and geography for two months in London
and Scotland.
SKILLS & INTERESTSSKILLS: Photoshop, In-Design, Excel, Magento,
Google Analytics, Curalate, Graphic Design,
Presentation, Training
INTERESTS: Photography, Videography, Travel,
Watercolor Painting, Baking, Camping
VOLUNTEER WORKUtah Humane Society Volunteer June 2015-Current
RELEVANT EXPERIENCE MARKETING INTERN· Organically grew @StudioMcGee Instagram from 200,000 to 256,000 followers
· Organized marketing objectives for release of Webisodes, E-commerce site, and created digital ads
· Contacted influencers and bloggers to collaborate via Instagram and Collabor8 to promote the brand
INDEPENDENT MARKETER· Plan, design, and edit a portrait and fashion-based Instagram feed with over 106,000 followers
· Advertise products via social media in promotion for Free People, Urban Outfitters and Skullcandy
MARKETING AND STRATEGY INTERN: PROJECT MANAGER· Lead team members to accomplish their goals of increasing sales for upcoming collections
· · Constructed an organizational framework for all future collection launches, improving eciency
· Drove social media advertising initiative through use of Instagram, Facebook, and Blogger
FREE PEOPLE ONLINE MARKETING AND BLOG INTERN· Grew Snapchat following by 30% in one day with a personal Snapchat takeover
· Executed and implemented successful monthly marketing social media plans to engage customers
· Selected, photograped, wrote, and edited content to share for contests, promotions, sales, and brand image
RERESEARCH ASSISTANT· Presented research at 2015 Biophysical Society Conference in Baltimore, Maryland to over 2,000 people
· Implemented and streamlined experimental processes and conducted statistical analysis
DENTAL ASSISTANT INTERN· Collaborated on promotions team for annual 600+ person marketing event
· Partnered with six assistants and the doctor to provide orthodontic care for over 65 patients per day
MONICA HOBBS(801) 869-0433 • monicaleehobbs@gmail.com
PROFESSIONALWORK
RESTORATION HARDWARE AFFILIATE PROPOSAL:
GOAL: TO BECOME AN AFFILIATE MEMBER WITH RESTORATION HARDWARE, GAINING WHOLESALE PRICING FOR STUDIO MCGEE’S DESIGNS AND PROJECTS.
MMY ROLES: RESEARCH, CREATE, AND DESIGN ALLASPECTS OF THE PROPOSAL.
BACKGROUND & GOAL:
AFTER STUDIO MCGEE RELEASED ONLINETUTORIAL-LIKE EPISODES, WE RECEIVED AN INFLUX OF INTERESTED SPONSORS AND COLLABORATIONS FROM BRANDS WANTING TO FEATURE PRODUCT IN THE EPISODES IN EXCHANGE FOR EPISODE FUNDING.
MY ROLE:
I PROPOSED, DESIGNED, AND CREATED AN EASY, STRAIGHTFORWARD DODOCUMENT TO EFFECTIVELY CONVEY OUR DELIVERABLE OPTIONS WITH EACH SPONSORSHIP.
THESE WERE SENT TO FRIDGIDAIRE, BEST MADE CO., AND LOWE’S.
AT STUDIO MCGEE, WE RELEASED WEBISODES FOR OUR AUDIENCE TO WATCH HOW DESIGNS COME TOGETHER STEP BY STEP. WE ASKED FOR SPONSORS FOR THE WEBISODES AND WITH EACH SPONSOR, WE PROVIDED A LIST OF DDELIVERABLES, AS LISTED BELOW. I DESIGNED AND CREATED THE PLANS AND THE DOCUMENT, SENDING IT TO ANY POTENTIAL SPONSORS.
SAMPLES OF MY DESIGN, IMAGERY, AND VIDEOGRAPHY POSTED TO @STUDIOMCGEE’S INSTAGRAM
WRITING SAMPLE:
All of my Free People work can be found at blog.freepeople.com
SCHOOLWORK
UTAH DEPARTMENT OF PUBLIC SAFETY
BACKGROUND: UDPS CAME TO US IN HOPES TO FIND A NEW WAY TO PREVENTDRUNK DRIVING. WE FOUNDTTHAT DRUNK DRIVING PREVEN-TION FOCUSES ON THE NEGATIVEAFTERMATH AND CONSEQUENCES OF DRUNK DRIVING, RATHER THAN PREVENTING DRUNK DRIV-ING BEFORE IT EVEN STARTS.
PLAN:WE CAME UP WITH THE IDEA OF PREVENTING DRUNK DRIVING WITH A TEAMMINDSET. EVERYONE PLAYS A ROLE IN DRUNK DRIVING PPREVENTION AND IF YOU LET YOUR TEAM DOWN, YOU LET EVERYONE DOWN.
MY ROLES:
I DESIGNED, EDITED, AND CREATED ALL CREATIVE FOR THE PROJECT. THESE PROTOTYPE ADS WERE FOR BOTH PRINT AND DIGITAL INCLUDING SNAPCHAT GEO-FILTERS. I ALSO DEVELOPED THE SITUATIONAL ANALYSIS AND WAS A KEY PLAYER IN THE DEVELOPMENT OF OUR BIG IDEA.
MEDIA PLAN FOR VIRGIN ATLANTIC:
FFOR MY MARKET MEDIA PLANNING AND STRATEGY
CLASS, MYSELF AND THREE OTHER TEAM MEMBERS
CREATED A NATIONWIDE MEDIA PLAN FOR VIRGIN
ATLANTIC, DESIGNING BUDGETS, FLOWCHARTS, AND
GATHERING RESEARCH FOR EACH OF OUR SELECTED
MARKETS.