MONICA HOBBS

PORTFOLIO

STUDIO MCGEE

MAY 2016-AUG 2016

HOLLADAY, UT

SELF-EMPLOYED

NNOV 2010-CURRENT

SANDY, UT

TAYLOR JOELLE DESIGNS

JAN 2015-MAY 2015

PROVO, UT

URBN INC

AUG 2015-CURRENT

PHILADELPHIA, PA

BRIGHAM YOUNG UNIVERSITY

AUG 2014-MAY 2015

PROVO, UT

VIVINCENT TEAM ORTHODONTICS

JAN 2013-MAY 2013

SANDY, UT

EDUCATION

BRIGHAM YOUNG UNIVERSITY

BA COMMUNICATIONS; ADVERTISING

APRIL 2017

PROVO, UT· · 3.85 Cumulative GPA

· Dean’s List Spring 2014-Current

· President’s Leadership Council: Work closely with

executive leadership and engage in professional

development activities alongside the 0.2% of the student

body selected

· Study Abroad London Spring 2014: Studied British

l literature and geography for two months in London

and Scotland.

SKILLS & INTERESTSSKILLS: Photoshop, In-Design, Excel, Magento,

Google Analytics, Curalate, Graphic Design,

Presentation, Training

INTERESTS: Photography, Videography, Travel,

Watercolor Painting, Baking, Camping

VOLUNTEER WORKUtah Humane Society Volunteer June 2015-Current

RELEVANT EXPERIENCE MARKETING INTERN· Organically grew @StudioMcGee Instagram from 200,000 to 256,000 followers

· Organized marketing objectives for release of Webisodes, E-commerce site, and created digital ads

· Contacted influencers and bloggers to collaborate via Instagram and Collabor8 to promote the brand

INDEPENDENT MARKETER· Plan, design, and edit a portrait and fashion-based Instagram feed with over 106,000 followers

· Advertise products via social media in promotion for Free People, Urban Outfitters and Skullcandy

MARKETING AND STRATEGY INTERN: PROJECT MANAGER· Lead team members to accomplish their goals of increasing sales for upcoming collections

· · Constructed an organizational framework for all future collection launches, improving eciency

· Drove social media advertising initiative through use of Instagram, Facebook, and Blogger

FREE PEOPLE ONLINE MARKETING AND BLOG INTERN· Grew Snapchat following by 30% in one day with a personal Snapchat takeover

· Executed and implemented successful monthly marketing social media plans to engage customers

· Selected, photograped, wrote, and edited content to share for contests, promotions, sales, and brand image

RERESEARCH ASSISTANT· Presented research at 2015 Biophysical Society Conference in Baltimore, Maryland to over 2,000 people

· Implemented and streamlined experimental processes and conducted statistical analysis

DENTAL ASSISTANT INTERN· Collaborated on promotions team for annual 600+ person marketing event

· Partnered with six assistants and the doctor to provide orthodontic care for over 65 patients per day

MONICA HOBBS(801) 869-0433 • monicaleehobbs@gmail.com

PROFESSIONALWORK

RESTORATION HARDWARE AFFILIATE PROPOSAL:

GOAL: TO BECOME AN AFFILIATE MEMBER WITH RESTORATION HARDWARE, GAINING WHOLESALE PRICING FOR STUDIO MCGEE’S DESIGNS AND PROJECTS.

MMY ROLES: RESEARCH, CREATE, AND DESIGN ALLASPECTS OF THE PROPOSAL.

BACKGROUND & GOAL:

AFTER STUDIO MCGEE RELEASED ONLINETUTORIAL-LIKE EPISODES, WE RECEIVED AN INFLUX OF INTERESTED SPONSORS AND COLLABORATIONS FROM BRANDS WANTING TO FEATURE PRODUCT IN THE EPISODES IN EXCHANGE FOR EPISODE FUNDING.

MY ROLE:

I PROPOSED, DESIGNED, AND CREATED AN EASY, STRAIGHTFORWARD DODOCUMENT TO EFFECTIVELY CONVEY OUR DELIVERABLE OPTIONS WITH EACH SPONSORSHIP.

THESE WERE SENT TO FRIDGIDAIRE, BEST MADE CO., AND LOWE’S.

AT STUDIO MCGEE, WE RELEASED WEBISODES FOR OUR AUDIENCE TO WATCH HOW DESIGNS COME TOGETHER STEP BY STEP. WE ASKED FOR SPONSORS FOR THE WEBISODES AND WITH EACH SPONSOR, WE PROVIDED A LIST OF DDELIVERABLES, AS LISTED BELOW. I DESIGNED AND CREATED THE PLANS AND THE DOCUMENT, SENDING IT TO ANY POTENTIAL SPONSORS.

SAMPLES OF MY DESIGN, IMAGERY, AND VIDEOGRAPHY POSTED TO @STUDIOMCGEE’S INSTAGRAM

WRITING SAMPLE:

All of my Free People work can be found at blog.freepeople.com

SCHOOLWORK

UTAH DEPARTMENT OF PUBLIC SAFETY

BACKGROUND: UDPS CAME TO US IN HOPES TO FIND A NEW WAY TO PREVENTDRUNK DRIVING. WE FOUNDTTHAT DRUNK DRIVING PREVEN-TION FOCUSES ON THE NEGATIVEAFTERMATH AND CONSEQUENCES OF DRUNK DRIVING, RATHER THAN PREVENTING DRUNK DRIV-ING BEFORE IT EVEN STARTS.

PLAN:WE CAME UP WITH THE IDEA OF PREVENTING DRUNK DRIVING WITH A TEAMMINDSET. EVERYONE PLAYS A ROLE IN DRUNK DRIVING PPREVENTION AND IF YOU LET YOUR TEAM DOWN, YOU LET EVERYONE DOWN.

MY ROLES:

I DESIGNED, EDITED, AND CREATED ALL CREATIVE FOR THE PROJECT. THESE PROTOTYPE ADS WERE FOR BOTH PRINT AND DIGITAL INCLUDING SNAPCHAT GEO-FILTERS. I ALSO DEVELOPED THE SITUATIONAL ANALYSIS AND WAS A KEY PLAYER IN THE DEVELOPMENT OF OUR BIG IDEA.

MEDIA PLAN FOR VIRGIN ATLANTIC:

FFOR MY MARKET MEDIA PLANNING AND STRATEGY

CLASS, MYSELF AND THREE OTHER TEAM MEMBERS

CREATED A NATIONWIDE MEDIA PLAN FOR VIRGIN

ATLANTIC, DESIGNING BUDGETS, FLOWCHARTS, AND

GATHERING RESEARCH FOR EACH OF OUR SELECTED

MARKETS.