Transcript of Points to include in your first seo audit
- 1. Points To Include In Your First SEO Audit Search engine
optimization or SEO, has existed since a long time, however, a lot
has been changed in this field. Nowadays, keywords are used more
sensibly than they were used previously. Social link building has
improved a lot and quality content is being used to attract the
audience. Before we move on to explain all the important points
that must be included in your first SEO audit, lets first explain
the actual meaning of SEO audit.
- 2. What is SEO Audit? SEO audit is a process used to evaluate
the health of a website depending on different areas. As an
auditor, you will check the website against a given checklist and
make the required changes to improve the websites search engine
ranking. You can hire an SEO auditor to do the job for you or you
can even do the audit of the website yourself. Here are the most
important steps that must be kept in mind while doing your first
SEO audit. Also, make sure that you prepare, organize, and analyze
the website while sticking to the basics.
- 3. Define The Goals The most important step while planning an
SEO audit for the website is to have a well-defined goal. Without a
preset goal, how will you determine whether your website is search
engine friendly or not? So make sure that you plan the SEO audit
strategically and remember to have a deadline to complete the
project on time.
- 4. Citation Audit After you have defined your goals, the real
work starts. The first step will be to make sure that the citations
present on the web about your company are correct. Citation means
online references to your business which makes it easy for your
visitors to find your services. Check whether your business name,
address and phone number are correct or not. You can do this by
simply searching the Google for: Variations of business name
Variations of phone number Directory names
- 5. Meta Tags Have you used the page specific Meta Tags? Meta
Tags are visible on the Search Engine Page Results and thus they
must be optimized to mark a good first impression on the visitor.
Use the main keywords on Meta Tags along with an identifier, so
that your business becomes easily searchable on the SERPs. However,
while writing the Meta Tags, make sure it is not just stuffed with
keywords, rather choose to write an impressive Meta Tags that will
make the visitors click on it. You can further describe your
business in a precise but attractive manner in the Meta
Description. Description are used to help people find what they are
looking for, therefore, make it self-contained. You can further use
the Google Webmaster Tools to check for any copied content in your
Meta Tag.
- 6. Website Content Now that you know how to use the keywords,
include them on your website content. In SEO, content is the king,
thus make sure your website does not have duplicate content as it
can decrease your websites ranking. Use unique and appealing
content on your website without stuffing the keywords. You can also
have a blog section on your website to attract potential customers.
A well-placed call to action can direct the visitors to take an
action that you want them to take. So make sure that your website
has organized content and call to action to convert the online
users into potential leads.
- 7. URL Audit While auditing the website, ensure that your
website seo_auditURLs are readable to the users. You can increase
the URL readability by separating the words with a hyphen (-).
However, do not use an underscore (_) to separate the words as
according to Google underscore is not a word separator. The next
thing that you must check is the architecture of the website. A
website having a flat architecture means that a web page is not
nestled into different categories.This makes it easier for the
users to navigate through the site.
- 8. So you believe that images on your website are not
responsible for the ranking? If so, you are probably wrong. Heavy
images can increase the websites loading time, thus having an
effect on the overall performance of the site. Make sure that
images of the right size are present on your website and for the
same, you can use different plugins to compress the images without
affecting their quality. Links An important part of the ranking
algorithm, backlinks help your website to increase its rank on the
search engine. While link building is an essential process, you
should never compromise on the quality of the backlinks. You can
audit the quality of backlinks with the help of Google Webmaster
Tools. Check for the spamming sites and remove the links that can
harm your website. Different tools that will provide you with good
data about the quality of the backlinks include: Majestic.com
moz.com Ahref.com Images
- 9. How to Perform Your First #SEO Audit Google+ Page Audit
While auditing your Google business Page, the first thing that is
required to be checked is the dashboard. Make sure that your
Google+ page is 100% complete and verified. Fill in any missing
information and connect the Google+ page to your website. Do not
stuff keywords in your business description and make the +1 button
visible on the site. By making some simple changes, you can
increase your websites search rank.
- 10. Online Reputation
- 11. Online Reputation Last but not the least, while doing the
SEO audit for the first time, make sure that you do not forget to
check the online reputation of your business. Keep a track of the
reviews that people have left about your company on different
review websites. Take out time to respond to the reviews and list
to what your loyal customers or online visitors have to say. Armed
with the above information, you can easily find out the reason
behind the low ranking of your website. Well, this is not a
complete checklist, but it should give you a fair idea on how to
increase your visitors, convert users into leads and rank your
website higher. You can regularly perform SEO audits to save
yourself from the trouble of indulging in different SEO practices
that have no effect on your site.
- 12. Thank you!!! More Info You can visit
http://www.bestwebexperts.com/