SEO Audit in 2016
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Transcript of SEO Audit in 2016
SEO AUDIT IN 2016
BEFORE WE START
ONE AUDIT TO RULE
THEM ALL
BEFORE WE START
SEO AUDIT??
SEO Audit is an assessment of the SEO friendliness of one website at one point in time.
SEO Audit? Why?
Identify factors slowing down your SEO campaign
Assess the severity of the problems
Prioritize actions to implement
Find new lever to increase traffic
SEO is a Team Effort
The website editor/staff is the chief architect of its own success!
When SEO becomes Psychoanalysis
You should not audit the website only, You should also audit the editor.
AUDIT PERIMETER
Audit perimeter can be fairly large
AUDIT PERIMETER
4 audit types combine into 1
• Technical audit• Semantic audit• Link popularity audit• Competitive audit
TECHNICAL AUDIT
From top to Bottom• Server / domain
• Crawl
• Pages templates & Website speed
TECHNICAL AUDIT
Server / domain• Other domain
• Whois and Registrar
• IP Address
Crawl
• SEO Crawl Vs Index • SEO Crawl Vs. Sitemap• DUST• Crawling Errors
(404,403,500)• Log Analysis
TECHNICAL AUDIT
TECHNICAL AUDIT
Templates and Speed• Pages without JS• Page architecture• Responsiveness • Navigation• Page components size
(images, video, text)
• Markup
SEMANTIC AUDIT
Content is King• What are your key terms
• Do we cover the right terms
• Is the right page target the right term
• Content Quality
SEMANTIC AUDIT
What are the important keywords• No miracle solution for this
task.
DOING JOBS YOU DON’T WANT TO SINCE … FOREVER
SEMANTIC AUDIT
Do we cover the right terms• Usually a straight forward
process
SEMANTIC AUDIT
Is the right page cover the right term• Combination of your analytics and AWESOME
search analytics tool like Stat - https://getstat.com
SEMANTIC AUDIT
Content QualityLook for:
• Duplicate • Thin content• Empty pages• Outdated content• Misplaced content
LINK POPULARITY AUDIT
GO DEEP• Number of links
• Quality of the link
LINK POPULARITY AUDIT
“Abnormal” link popularity could be the sign of a larger problem
• Too many links too fast could mean NSEO
• Too few links too slow could be a lack of brand awareness
LINK POPULARITY AUDIT
Quality is even more important than Quantity• Be Accurate
• Do not rely on one tool only
• Evaluate every link one by one
• Have a plan for removal, disavow, modification
COMPETITORS AUDIT
Pretty much all of the above but on your competitors website.
COMPETITORS AUDIT
Once Again it helps to have the right tool to assess your competition visibility! And strategy!
We Can help with that Too!
COMPETITORS AUDIT
Your competitors in business may not be your competitors in SERPs.
DO NOT FORGET
SEO Audit should not be a 1 time thing
DO NOT FORGET
BECAUSE THINGS CHANGE (SOMETIMES WITHOUT YOU KNOWING! #SEOHORRORSTORIES)
Questions
QUESTIONS?