Jessica Austin

Jason NelsonCordiale Di Maio

We certainly appreciate your attendance.

4 things of my minimal

wisdom.

There is no such thing as “bad hair care” in today’s professional hair care industry…

1 Just hair care

that’s better than others.

2 Always motivate yourself, your staff and your peers with “inspiration” not

“desperation”

3Our Economy always performed

according to the “Pendulum Theory”…It’s slowly starting to swing in the

positive direction.

4You, The Professional Hairdresser,

are the # 1 reason why

We, The Manufacturer

succeed.

Questions ???? feel free

at any time

1 - Positioning (the story)

2 - Packaging (look)

3 - Perfume (fragrance)

4 - Potion (ingredients)

5 - Performance (results)

6 - Price (the value)

7 - Professionalism (the commitment to the salon)

The 8 P’s of a successful

professional hair care line.

8 - Passion

Sebastian

Matrix

Redken

Toni & Guy

Aveda

Artec

Nexxus

Pureology

Bumble & Bumble

Joico

Paul Mitchell

Who took risks.Industry PioneersAnd with a little help from Hairdressers, were rewarded…very nicely.

All started with, belief, innovation, professionalism,

passion…

and most of the 8 P’s.

Today those P’s are all owned by giant corporations….

who’s business interest is to please their Stock Holders

bottom line.

So…what happened to all those wonderful P’s…

•Sebastian

•Matrix

•Redken

•Pureology

•Artec

•Toni & Guy

•Aveda

•Bumble

•Nexxus

•Joico

Proctor & Gamble

L’Oreal

L’Oreal

L’Oreal

L’Oreal

Lever Brothers

Estee Lauder

Estee Lauder

Alberto Culver

Shiseido

With the exception of Paul Mitchell.

Who’s Next ?We aren’t.

Has the Beauty Industry become too

corporate?

So many “me too” products popping up every month.

No consistency.Our industry is idea bankrupt!!

?It’s time for something fresh.

introducing

My Story / Our Story28 Years of ExperienceDistributor

Salesperson

VP of Sales for a Professional

Hair Care Distributor

President of a major Italian

Hair Care Manufacturer

Pioneer / Rebel Pioneer

Nationally, the

average ratio of in - salon Retail Sales to Services is only

7% .

Fact

Actually…

your salon’s retail dollars should be no less than 20%

of service dollars

or

3 x the national

average.

Like it used to be about 20 years ago.

20%Monthly

service dollarsMonthly retail dollars

7%

5,000.00$ 350.00$

7,500.00$ 525.00$

10,000.00$ 700.00$

12,500.00$ 875.00$

15,000.00$ 1,050.00$

17,500.00$ 1,225.00$

20,000.00$ 1,400.00$

Monthly service dollars

Monthly retail dollars

5,000.00$ 1,000.00$

7,500.00$ 1,500.00$

10,000.00$ 2,000.00$

12,500.00$ 2,500.00$

15,000.00$ 3,000.00$

17,500.00$ 3,500.00$

20,000.00$ 4,000.00$

So what happened ??

Why only 7% per dollar?

Introducing some of your new

professional hair care retailing

competitors.

It used to be the little corner drugstore

that became the…

“you’re not supposed to have those products “

competitor.

We need to rally together as professionals and support

manufacturers that support our

profession.

What’s happening should be unacceptable.

The Power$ of Focused Retailing Each stylist sells: 10 items per week. (2 per day based on a 5 day week)

$16 average retail price of each product. Will generate $8,320 per stylist per year.

Number of Stylist Yearly retail dollar$1 $8,3202 $16,6403 $24,9604 $33,2805 $41,6006 $49,9207 $58,2408 $66,560

As part of our development stage, in early 2007, we asked

our 14 selected test salons to list for us...

What characteristics would blueprint their “ideal” Professional Hair Care Line?

Something different and new

Salon only product – diversion issues

Cleanly fragranced

Consistent performance

Nice and “easy to use” packaging

Salon “use” support

Concise (not too many products)

Affordable Quality

Versatility

Wow Results

No overlapping products

No set purchase requirements

Our Blueprint Story

We are a privately owned grassroots company.

Created in 2007. With all production done

in the United States.

All of our products have been blueprinted from stylist feedback and not copy-catt-ed as most manufacturers do today.

Each one of our products has gone through 4 to 6 formula and performance changes based on our test Stylists Feedback.

Something unique, fresh and new Professional OnlyClean “Healthy” Pin point functions with no overlapping products Considerably healthier results on all hair typesBotanically basedClean fragrancesClean packagingClean intended resultsNo flaking, No drying & No dustingCondition while stylingNo Build - up100% water solubleDual functionalityProtect hair with sunscreensTreat both hair & scalpAffordable quality

OurBlueprint

Fresh - Clean - Healthier

Professional Styling Products for both you and your salon clienteleNew Choices for all

Fresh - Clean - Healthier

HEALIUM 5 is a “direct to salon” or “single lined”

Distributor sales model.

We’ve been there… done that…

Why NO multi lined Distributors?

Currently there are over 700 salons featuring HEALIUM throughout

The United States … Those numbers are growing daily.

Lack of focus. Too many lines.

According to Modern Salon’s Green Book, the average beauty supply

distributor in The United States represents 14

hair care connected lines.

How can they focus on your business?

5Distributors

14Product Lines

70Hair Care

Lines promoted

to your salon

x =

All this product confusion can lead to...

Professional Hair Care Overload.

How many NEW lines has your distributor try to sell you

over the past 12 months?

We are a focused, professional only, hair care company

with one goal.

To succeed with great hair care without pressure, distractions

or confusion…Quality professional products,

with value.

It’s becoming Musical Product Chairs.

We don’t claim to be the new Magic Bullet of hair care.

Our claim is simple. An affordable high quality,

Professional Onlystyling product deck.

What’s in a name?

Our Logo and first impression

Play on the word HELIUM which is the 2nd lightest gas in the universe.

Our products are formulated to help heal both hair & scalp

HEALIUM 5 products are formulated with

5 unique custom Complexes

Our Styling Collection is virtually weightless, 100% water soluble and will not leave any post styling build

up, flaking dusting or residue

HEAL5 IUM product’s are formulated around an exclusive

5

Complex Foundati

on

55

5

Includes:Lysine, Methionine, Glycine, Arginine, Glutaminc Acid

Function: - Helps improve blood circulation in the scalp- Aids in the absorption of nutrition and oxygenation of the cells- Helps speed the healing of scalp trauma due to chemicals services- Helps prevent hair loss due to scalp disorders- Helps to promote hair growth

Amino Acid Complex

Includes:Vitamin E, A, F, H, H', B group,

Vitamin Complex

Function:- Helps promote the formation of new cells- Helps increase blood circulation of the scalp- Helps regulate the sebaceous gland secretion of scalp, which in turn prevents excessive oiliness of the hair and scalp

Includes:Linseed, Wheat Germ, Sunflower, Pomegranate

Oil Complex

Function:- Rich in Vitamin E- Powerful antioxidant- Provide hydration, nutrition and shine- Helps to reduce the damage caused by harmful rays of the sun

Includes:Water soluble Shea Butter, PEG-75 Lanolin, Meadow foam, Aloe Vera

Hydrating Complex

Function:- Imparts sheen- Enhance moisture retention- Facilitates in realignment of the cuticle surface of the hair shaft- Aids in repair of the hair shaft resulting in a significantly stronger hair- Helps to sooth and heal the scalp

Includes:Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Hydrolyzed Keratin Protein

Protein Complex

Function:- Helps prevent the loss of Cystine in hair during chemical services - Easily penetrates hair shaft deeply to repair and restructure damage - Keep the cuticle strong, smooth…repairs and strengthens hair

Amino Acid

Vitamin

Oil

Hydrating

Protein5Shine

Protect Moisturize Strengthen

Heal

Are formulated with sunscreens

All HEAL5 IUM

Styling

Products

Which help shield hair with

Color Protection

Super Clean & Healthy

Professional Only

H. I. P.

products

•High

•Impact

•Products

•Immediate results

•Immediate response

Our Fragrance Notes

• Clean

• Fresh

• Unique

• Relaxing

• Lightweight

• Gender Neutral

• Custom Blended

Our product deck

A clean start…

Did you know ???

After the color formula is shampooed from the clients

hair, small remnants of developer always tend to remain

trapped inside the cuticle.

When 1st time styling heat (in salon) is applied, the water content in the damp hair is the first to

dissipate, while the developer remnants

dissipate last.

As hair slowly dries and moisture leaves the hair, the developer remnants,

which are the last to dissipate, increase in

volume strength as hair loses water moisture.

In certain cases 10 volume

remnants at the start of the formula may

become 80 volume before hair is completely

dried.

48.5 parts water

3 %

developer

Zero volume

Water dissipation during 1st time styling heat immediately applied

following chemical services

10 volume at this point

Dry hair

24.25 parts water

12.12 parts water

20 volume at this point 40

volume at this point

80 volume at this point

97 parts water

6 %

developer

12 %

developer

25 %

developer

0 %

developerStart of blow dry End of blow dry

• Locks in color service• Neutralizes any remaining

developer remnants which tend to remain in hair after chemical services.

• Deodorizes post chemical odor in hair

• ph range of 2.8 to 3.2 reduces cuticle swelling to help normalize.

• Nourish and calm scalp..• Helps to cancel brassiness

at the sink making blondes brighter

• Smoothes cuticle roughness

Every salon on Earth should have Oxi-Stop on their

Back-Bar Deck.

• Beneficial cutting lotioncondition while

cutting

• Healthy Bodytouchable healthy

body

• UV color protection helps prolong color

• Leave in conditioner 20 Botanicals for hair

& scalp

• Thermal protectionblow drying and

curling iron

• Humidity shieldhelps to control the

frizzies

• VersatileCocktail with Gel

Hold 5 for liquid mousse effect

• No build up smoothing lotion

no heavy silicones

• Healthy smoothnesspromotes healthy hair &

scalp

• UV color protection helps prolong color

• Conditioning/ styling aid 9 Botanicals for hair & scalp

• Thermal protectionheat shield

• Humidity shieldhelps to control the

frizzies

• VersatileCocktail with Reflect

Drops for additional slickness

• Non dryingalcohol free formula

• Adds Shine• Wet or dry application

pliable control

• UV color protection helps prolong color

• Non damaging styling aid 21 Botanicals for hair &

scalp

• Thermal protectionheat shield

• Clean gel - 100% water soluble

no flakes or dusting

• VersatileCocktail with Body

Enhance for liquid mousse effect

Stiffer / harder finish than Gel 5alcohol in formula

• Adds shine• Wet or dry application

Strong pliable control

• UV color protection helps prolong color

• Non damaging styling aid 21 Botanicals for hair &

scalp

• Thermal protectionheat shield

• Clean gel - 100% water soluble

no flakes or dusting

• VersatileCocktail with Body

Enhance for liquid strong mousse effect

Smooth lightweight shinesuper light formula

• Wet or dry applicationWet for smoothness dressing on

dry to hair control frizziness

• UV color protection helps prolong color

• Lightly fragrancedNo fragrance residue

• Leave in conditioner/ styling aid

6 beneficial botanicals and oils

• Thermal protectionformulated with heat

shield

• 100% water solubleno left over residue

• Lightweight no heavy feel

• Fantastic Flat Iron prep sprayProtects. Adds shine and

conditions

• Zero pH• Excellent no hold shine

Dry hair shine mist

• UV color protection Sunscreens helps prolong

color

• Lightly fragrancedNo fragrance residue

• Thermal protectionformulated with heat

shield

• 100% water solubleno left over residue

• Contains absolutely No Alcohol

• Favorite fixative of many Stylists

• Paste / Pomade Crossover Pomade shine / Paste

texture

• 100% water solubleshampoos out

completely

• UV color protection Sunscreens helps

prolong color

• Conditioning / styling aid

27 botanical ingredients • Build-able

more product – more hold

• No flake formulaClean style

Healthy Control

at your fingertips

• One of the finest hairsprays in the Beauty Industry

• 100% water soluble• UV color protection • Hydrolyzed Silk Proteins for

shine • Humidity shield • Brush-able• Hold factor 7 (1 thru 10) • Build-able• Workable• No flakes or dusting• 100% of can used• Light mist. No heavy sticky

residue

The # 1 cycled product, both used and sold in

professional beauty salons today is hairspray.

Since use is so high, hairspray should be

affordable to both the hairdresser to use and for

the salon consumer to purchase.

Our philosophy is not to take advantage of this commodity by

“jacking up” the price hairspray

Our quality hairspray retails for to your customer for

$12 and when purchased by case

and costs you $5.96

This makes it an essential commodity and a staple product in every salon.

Our Healium Salons average 19.6 aiHr hairspray canisters

sold per month.

Our Visual Point Of

Purchase Counter Card

Our Statement

Counter Card

• Clean volume Mousse• 100% water soluble• No heaviness• Dries quickly• UV color protection • Thermal protection• Humidity shield • Healthy volume and shine• No dryness• Super light fresh fragrance• Super concentrated • No flaking or dusting• Value – 9 oz retails for approx.

$13

Arriving in April

Weightless Deep Hair & Scalp Treatment

Adds:

•Shine•Strength•Moisture

to all hair types without heavy residual weight.

Fortified with up to 31 Botanical

ingredients which treat both hair &

scalp

2 simple formulas

Intensity level 1

Equal parts Shine Intense +

Equal parts Deep pHusion

Intensity level 2

Equal parts Shine Intense +

Equal parts Deep pHusion+

Equal parts Quick Fix

++

EducationA work in progressLate 2020 Early 2011

Level Break Pricing “quantity purchasing

power” • 3 flexible pricing purchase levels :

Level 1 - 1 thru 5 pieces

Level 2 - 6 thru 11 pieces

Level 3 - 11 plus pieces

• Makes quality professional products affordable to

your salon.

• Makes quality professional products affordable to

your clients.

Your information packets

• Product Brochure

• 3 Show “only” Promotions

• On going promotional booklet

• Show order form

• Direct to Salon price list

Your Show Sampler Gift

•aiHr Hairspray

•Body Enhance

•1000 ml Oxi-Stop

•Shine Intense / Deep Phusion Treatment Kit

•Quick Fix

•Gel Hold 5

Thanks so much for taking time to hear our story… Best of luck to all and safe travels home..