Pm 1009 blk2
Transcript of Pm 1009 blk2
Jessica Austin
Jason NelsonCordiale Di Maio
We certainly appreciate your attendance.
4 things of my minimal
wisdom.
There is no such thing as “bad hair care” in today’s professional hair care industry…
1 Just hair care
that’s better than others.
2 Always motivate yourself, your staff and your peers with “inspiration” not
“desperation”
3Our Economy always performed
according to the “Pendulum Theory”…It’s slowly starting to swing in the
positive direction.
4You, The Professional Hairdresser,
are the # 1 reason why
We, The Manufacturer
succeed.
Questions ???? feel free
at any time
1 - Positioning (the story)
2 - Packaging (look)
3 - Perfume (fragrance)
4 - Potion (ingredients)
5 - Performance (results)
6 - Price (the value)
7 - Professionalism (the commitment to the salon)
The 8 P’s of a successful
professional hair care line.
8 - Passion
Sebastian
Matrix
Redken
Toni & Guy
Aveda
Artec
Nexxus
Pureology
Bumble & Bumble
Joico
Paul Mitchell
Who took risks.Industry PioneersAnd with a little help from Hairdressers, were rewarded…very nicely.
All started with, belief, innovation, professionalism,
passion…
and most of the 8 P’s.
Today those P’s are all owned by giant corporations….
who’s business interest is to please their Stock Holders
bottom line.
So…what happened to all those wonderful P’s…
•Sebastian
•Matrix
•Redken
•Pureology
•Artec
•Toni & Guy
•Aveda
•Bumble
•Nexxus
•Joico
Proctor & Gamble
L’Oreal
L’Oreal
L’Oreal
L’Oreal
Lever Brothers
Estee Lauder
Estee Lauder
Alberto Culver
Shiseido
With the exception of Paul Mitchell.
Who’s Next ?We aren’t.
Has the Beauty Industry become too
corporate?
So many “me too” products popping up every month.
No consistency.Our industry is idea bankrupt!!
?It’s time for something fresh.
introducing
My Story / Our Story28 Years of ExperienceDistributor
Salesperson
VP of Sales for a Professional
Hair Care Distributor
President of a major Italian
Hair Care Manufacturer
Pioneer / Rebel Pioneer
Nationally, the
average ratio of in - salon Retail Sales to Services is only
7% .
Fact
Actually…
your salon’s retail dollars should be no less than 20%
of service dollars
or
3 x the national
average.
Like it used to be about 20 years ago.
20%Monthly
service dollarsMonthly retail dollars
7%
5,000.00$ 350.00$
7,500.00$ 525.00$
10,000.00$ 700.00$
12,500.00$ 875.00$
15,000.00$ 1,050.00$
17,500.00$ 1,225.00$
20,000.00$ 1,400.00$
Monthly service dollars
Monthly retail dollars
5,000.00$ 1,000.00$
7,500.00$ 1,500.00$
10,000.00$ 2,000.00$
12,500.00$ 2,500.00$
15,000.00$ 3,000.00$
17,500.00$ 3,500.00$
20,000.00$ 4,000.00$
So what happened ??
Why only 7% per dollar?
Introducing some of your new
professional hair care retailing
competitors.
It used to be the little corner drugstore
that became the…
“you’re not supposed to have those products “
competitor.
We need to rally together as professionals and support
manufacturers that support our
profession.
What’s happening should be unacceptable.
The Power$ of Focused Retailing Each stylist sells: 10 items per week. (2 per day based on a 5 day week)
$16 average retail price of each product. Will generate $8,320 per stylist per year.
Number of Stylist Yearly retail dollar$1 $8,3202 $16,6403 $24,9604 $33,2805 $41,6006 $49,9207 $58,2408 $66,560
As part of our development stage, in early 2007, we asked
our 14 selected test salons to list for us...
What characteristics would blueprint their “ideal” Professional Hair Care Line?
Something different and new
Salon only product – diversion issues
Cleanly fragranced
Consistent performance
Nice and “easy to use” packaging
Salon “use” support
Concise (not too many products)
Affordable Quality
Versatility
Wow Results
No overlapping products
No set purchase requirements
Our Blueprint Story
We are a privately owned grassroots company.
Created in 2007. With all production done
in the United States.
All of our products have been blueprinted from stylist feedback and not copy-catt-ed as most manufacturers do today.
Each one of our products has gone through 4 to 6 formula and performance changes based on our test Stylists Feedback.
Something unique, fresh and new Professional OnlyClean “Healthy” Pin point functions with no overlapping products Considerably healthier results on all hair typesBotanically basedClean fragrancesClean packagingClean intended resultsNo flaking, No drying & No dustingCondition while stylingNo Build - up100% water solubleDual functionalityProtect hair with sunscreensTreat both hair & scalpAffordable quality
OurBlueprint
Fresh - Clean - Healthier
Professional Styling Products for both you and your salon clienteleNew Choices for all
Fresh - Clean - Healthier
HEALIUM 5 is a “direct to salon” or “single lined”
Distributor sales model.
We’ve been there… done that…
Why NO multi lined Distributors?
Currently there are over 700 salons featuring HEALIUM throughout
The United States … Those numbers are growing daily.
Lack of focus. Too many lines.
According to Modern Salon’s Green Book, the average beauty supply
distributor in The United States represents 14
hair care connected lines.
How can they focus on your business?
5Distributors
14Product Lines
70Hair Care
Lines promoted
to your salon
x =
All this product confusion can lead to...
Professional Hair Care Overload.
How many NEW lines has your distributor try to sell you
over the past 12 months?
We are a focused, professional only, hair care company
with one goal.
To succeed with great hair care without pressure, distractions
or confusion…Quality professional products,
with value.
It’s becoming Musical Product Chairs.
We don’t claim to be the new Magic Bullet of hair care.
Our claim is simple. An affordable high quality,
Professional Onlystyling product deck.
What’s in a name?
Our Logo and first impression
Play on the word HELIUM which is the 2nd lightest gas in the universe.
Our products are formulated to help heal both hair & scalp
HEALIUM 5 products are formulated with
5 unique custom Complexes
Our Styling Collection is virtually weightless, 100% water soluble and will not leave any post styling build
up, flaking dusting or residue
HEAL5 IUM product’s are formulated around an exclusive
5
Complex Foundati
on
55
5
Includes:Lysine, Methionine, Glycine, Arginine, Glutaminc Acid
Function: - Helps improve blood circulation in the scalp- Aids in the absorption of nutrition and oxygenation of the cells- Helps speed the healing of scalp trauma due to chemicals services- Helps prevent hair loss due to scalp disorders- Helps to promote hair growth
Amino Acid Complex
Includes:Vitamin E, A, F, H, H', B group,
Vitamin Complex
Function:- Helps promote the formation of new cells- Helps increase blood circulation of the scalp- Helps regulate the sebaceous gland secretion of scalp, which in turn prevents excessive oiliness of the hair and scalp
Includes:Linseed, Wheat Germ, Sunflower, Pomegranate
Oil Complex
Function:- Rich in Vitamin E- Powerful antioxidant- Provide hydration, nutrition and shine- Helps to reduce the damage caused by harmful rays of the sun
Includes:Water soluble Shea Butter, PEG-75 Lanolin, Meadow foam, Aloe Vera
Hydrating Complex
Function:- Imparts sheen- Enhance moisture retention- Facilitates in realignment of the cuticle surface of the hair shaft- Aids in repair of the hair shaft resulting in a significantly stronger hair- Helps to sooth and heal the scalp
Includes:Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Hydrolyzed Keratin Protein
Protein Complex
Function:- Helps prevent the loss of Cystine in hair during chemical services - Easily penetrates hair shaft deeply to repair and restructure damage - Keep the cuticle strong, smooth…repairs and strengthens hair
Amino Acid
Vitamin
Oil
Hydrating
Protein5Shine
Protect Moisturize Strengthen
Heal
Are formulated with sunscreens
All HEAL5 IUM
Styling
Products
Which help shield hair with
Color Protection
Super Clean & Healthy
Professional Only
H. I. P.
products
•High
•Impact
•Products
•Immediate results
•Immediate response
Our Fragrance Notes
• Clean
• Fresh
• Unique
• Relaxing
• Lightweight
• Gender Neutral
• Custom Blended
Our product deck
A clean start…
Did you know ???
After the color formula is shampooed from the clients
hair, small remnants of developer always tend to remain
trapped inside the cuticle.
When 1st time styling heat (in salon) is applied, the water content in the damp hair is the first to
dissipate, while the developer remnants
dissipate last.
As hair slowly dries and moisture leaves the hair, the developer remnants,
which are the last to dissipate, increase in
volume strength as hair loses water moisture.
In certain cases 10 volume
remnants at the start of the formula may
become 80 volume before hair is completely
dried.
48.5 parts water
3 %
developer
Zero volume
Water dissipation during 1st time styling heat immediately applied
following chemical services
10 volume at this point
Dry hair
24.25 parts water
12.12 parts water
20 volume at this point 40
volume at this point
80 volume at this point
97 parts water
6 %
developer
12 %
developer
25 %
developer
0 %
developerStart of blow dry End of blow dry
• Locks in color service• Neutralizes any remaining
developer remnants which tend to remain in hair after chemical services.
• Deodorizes post chemical odor in hair
• ph range of 2.8 to 3.2 reduces cuticle swelling to help normalize.
• Nourish and calm scalp..• Helps to cancel brassiness
at the sink making blondes brighter
• Smoothes cuticle roughness
Every salon on Earth should have Oxi-Stop on their
Back-Bar Deck.
• Beneficial cutting lotioncondition while
cutting
• Healthy Bodytouchable healthy
body
• UV color protection helps prolong color
• Leave in conditioner 20 Botanicals for hair
& scalp
• Thermal protectionblow drying and
curling iron
• Humidity shieldhelps to control the
frizzies
• VersatileCocktail with Gel
Hold 5 for liquid mousse effect
• No build up smoothing lotion
no heavy silicones
• Healthy smoothnesspromotes healthy hair &
scalp
• UV color protection helps prolong color
• Conditioning/ styling aid 9 Botanicals for hair & scalp
• Thermal protectionheat shield
• Humidity shieldhelps to control the
frizzies
• VersatileCocktail with Reflect
Drops for additional slickness
• Non dryingalcohol free formula
• Adds Shine• Wet or dry application
pliable control
• UV color protection helps prolong color
• Non damaging styling aid 21 Botanicals for hair &
scalp
• Thermal protectionheat shield
• Clean gel - 100% water soluble
no flakes or dusting
• VersatileCocktail with Body
Enhance for liquid mousse effect
Stiffer / harder finish than Gel 5alcohol in formula
• Adds shine• Wet or dry application
Strong pliable control
• UV color protection helps prolong color
• Non damaging styling aid 21 Botanicals for hair &
scalp
• Thermal protectionheat shield
• Clean gel - 100% water soluble
no flakes or dusting
• VersatileCocktail with Body
Enhance for liquid strong mousse effect
Smooth lightweight shinesuper light formula
• Wet or dry applicationWet for smoothness dressing on
dry to hair control frizziness
• UV color protection helps prolong color
• Lightly fragrancedNo fragrance residue
• Leave in conditioner/ styling aid
6 beneficial botanicals and oils
• Thermal protectionformulated with heat
shield
• 100% water solubleno left over residue
• Lightweight no heavy feel
• Fantastic Flat Iron prep sprayProtects. Adds shine and
conditions
• Zero pH• Excellent no hold shine
Dry hair shine mist
• UV color protection Sunscreens helps prolong
color
• Lightly fragrancedNo fragrance residue
• Thermal protectionformulated with heat
shield
• 100% water solubleno left over residue
• Contains absolutely No Alcohol
• Favorite fixative of many Stylists
• Paste / Pomade Crossover Pomade shine / Paste
texture
• 100% water solubleshampoos out
completely
• UV color protection Sunscreens helps
prolong color
• Conditioning / styling aid
27 botanical ingredients • Build-able
more product – more hold
• No flake formulaClean style
Healthy Control
at your fingertips
• One of the finest hairsprays in the Beauty Industry
• 100% water soluble• UV color protection • Hydrolyzed Silk Proteins for
shine • Humidity shield • Brush-able• Hold factor 7 (1 thru 10) • Build-able• Workable• No flakes or dusting• 100% of can used• Light mist. No heavy sticky
residue
The # 1 cycled product, both used and sold in
professional beauty salons today is hairspray.
Since use is so high, hairspray should be
affordable to both the hairdresser to use and for
the salon consumer to purchase.
Our philosophy is not to take advantage of this commodity by
“jacking up” the price hairspray
Our quality hairspray retails for to your customer for
$12 and when purchased by case
and costs you $5.96
This makes it an essential commodity and a staple product in every salon.
Our Healium Salons average 19.6 aiHr hairspray canisters
sold per month.
Our Visual Point Of
Purchase Counter Card
Our Statement
Counter Card
• Clean volume Mousse• 100% water soluble• No heaviness• Dries quickly• UV color protection • Thermal protection• Humidity shield • Healthy volume and shine• No dryness• Super light fresh fragrance• Super concentrated • No flaking or dusting• Value – 9 oz retails for approx.
$13
Arriving in April
Weightless Deep Hair & Scalp Treatment
Adds:
•Shine•Strength•Moisture
to all hair types without heavy residual weight.
Fortified with up to 31 Botanical
ingredients which treat both hair &
scalp
2 simple formulas
Intensity level 1
Equal parts Shine Intense +
Equal parts Deep pHusion
Intensity level 2
Equal parts Shine Intense +
Equal parts Deep pHusion+
Equal parts Quick Fix
++
EducationA work in progressLate 2020 Early 2011
Level Break Pricing “quantity purchasing
power” • 3 flexible pricing purchase levels :
Level 1 - 1 thru 5 pieces
Level 2 - 6 thru 11 pieces
Level 3 - 11 plus pieces
• Makes quality professional products affordable to
your salon.
• Makes quality professional products affordable to
your clients.
Your information packets
• Product Brochure
• 3 Show “only” Promotions
• On going promotional booklet
• Show order form
• Direct to Salon price list
Your Show Sampler Gift
•aiHr Hairspray
•Body Enhance
•1000 ml Oxi-Stop
•Shine Intense / Deep Phusion Treatment Kit
•Quick Fix
•Gel Hold 5
Thanks so much for taking time to hear our story… Best of luck to all and safe travels home..