what executives should not know about

Playing the games of

INNOVATION

not know, because:- it could confuse them- it brings them to the

front-end of innovation- reduce their frustration

Innovation

the power to bring new added value

to the worldsomething new

which is adopted and

talked about with others

if it is not new to you, when you do not adopt it, and you don’t talk about it, than it is no innovation!

improvement systemsuggestion system

new venture teamsincubator lab

customer co-creationdesign thinking

lean startup

Innovation strategies?

As many executives know from their own experience, organisations

depend on people, not systems.

Innovations fail by assumptions of people instead of the real data from

the field!

Innovations and reality?

Derived from ‘Paths of change’W. McWinney, Webber, Smith and Novokowsky (1997):

Innovation begins with your look at the world:

Innovations and reality?

...because how individuals look at

the world, is critical to the way

they learn, adopt and develop innovations

Performance in innovations?

point-of-view or weltanschauung:

humeurfour windsarchetypesRealities

Look at the world!

From Will McWinney (1997)

social

Realities!

mythicunitary

sensory

From Will McWinney, Creating paths of Change (1997)

social

Realities and beliefs!mythic

sensory

unitary

EventsMaterial things

Objects ResourcesSensuality

ExperienceBehaviour

FactsAction

Data

From Will McWinney, Creating paths of Change (1997)

social

Realities and beliefs!

mythicunitary

sensory

PoliciesRules

TheoryTruth

PrinciplesBelief systemsClarrificationsAssumptions

From Will McWinney, Creating paths of Change (1997)

social

Realities and beliefs!

unitary Mythic

sensory

VisionIdeasOpportunitiesCreationsDreamsInspirationSymbolsMeaningsMetaphorsInventions

From Will McWinney, Creating paths of Change (1997)

unitary

Realities and beliefs!

mythic

socialsensory

What mattersPreferencesAppreciation Feelings WantsMotivation Attitudes ValuesPurposesEthics

From Will McWinney, Creating paths of Change (1997)

social

Realities!mythic

unitary

sensoryFrom Will McWinney, Creating paths of Change (1997)

socialfeelingsby intentionfully accept change

Realities!mythicideasby creationeverything was and is as I will it

unitarytruth

by formno basic change

sensoryfacts

by precedenceno uncaused change

most real for youhow things usually happenaccepting change

? ?

social

Modes of innovation!mythicunitary

sensory

Derived from Will McWinney (1997)

?

?

?

social

Modes of innovation

mythicunitary

sensory

assertive

evaluative

anal

ytic

emergent

inven

tivein fluence

From Will McWinney (1997)

Design thinking?

Basics by IDEO

EXAMPLE

social

mythicunitary

sensory

assertive

evaluative

anal

ytic

emergentinv

entiv

ein fluence

From Will McWinney (1997), re-mixed by Frits Oukes (2011)

CHALLANGE

ANALYZE

OBSERVEPROTOTYPE

IDEATION

TECH DESIG

N

INSPIRATIONIMPLEMENTATION

Needs skillfull professionals

Alexander Osterwalder and Steve Blank from Lean Launch Pad (Stanford), re-mixed by Frits Oukes (2011)

Building hypotheses

social

mythicunitary

sensory

assertive

evaluative

anal

ytic

emergentinv

entiv

ein fluence

From Will McWinney (1997), Alexander Osterwalder and Steve Blank, re-mixed by Frits Oukes (2011)

is rational

Concept/ Bus. Plan

Product Dev.

Alpha/Beta Test

Launch/1st Ship

Product Introduction Model

Customer Development

Company Building

Customer Discovery

Customer Validation

Customer Creation

Pivot

Steve Blank, re-mixed by Frits Oukes (2011)

Efficiency Scale

ScaleEfficiency

Re-mix of Steve Blank and Max Marmer (blackbox) by Frits Oukes (2011)

Towards customer centric stage-gate model

Re-mix of Steve Blank and Max Marmer (blackbox) and Will McWinney by Frits Oukes (2011)

social

mythicunitary

sensory

Efficiency Scale

improvement systemsuggestion system

new venture teamsincubator lab

customer co-creationdesign thinking

lean startup

Innovation strategies?

TEST YOUR ASSUMPTIONS

state your hypothesis

Busin

ess

star

tup

Objective:Raise 100 clients in

10 weeks

An idea is not a business!WHAT EXECUTIVES AND INNOVATORS CAN LEARN FROM THE LEAN LAUNCH PAD!

PROTOTYPE TESTING PROVIDES1. MARKET INSIGHTS

2. CUSTOMER ENGAGEMENTGET OUT OF THE BUILDING

‘GET OUT OF THE BUILDING’Steve Blank

test your assumptions

rigorously,gain real life data,

learn at high speed and

improve!

Playing the games of INNOVATION:

Entrepeneurship in the boardroam, resolving both

the paradox of innovation and uncertainty!

Frits Oukes

frits.oukes@redmerito.nl

nl.linkedin.com/in/fritsoukes

@FritsOukes #innogame #leanproto

+31 6 29 576 884

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