Post on 15-Feb-2017
OneSimpleTrip is a travel and lifestyle app which lets you customize
the amount you spend on your vacation while staying within a budget
you decide
01. Elevator Pitch
02. The Problem
On average travelers spend 9 hours researching a vacation
First Problem
Information overload. Too many travel sites but no one stop shop
Second Problem
04. Solution
Enter your Budget on the home
screen
Enter Where and When you want to travel and click on what you want to
book
Once you choose one segment of your vacation you can save it in “Your Trip” and
the amount is deducted from your
budget
Your remaining budget shows at
the top of the screen when you
book the next segment of your
vacation
OneSimpleTrip isanappwhichgivesyoutheabilitytotogglethroughhowmuchYOUwanttospendonTravel,Accommodations,Diningand
EntertainmentwhilestayingwithinabudgetYOUdecide.TheintegratedAIlearnshowyouliketovacationsoitcanmakebetterdecisionsand
recommendations.
05. Personalized and Integrated AI
06. ExampleExample
You have $1000 to spend on a vacation and care more about where you stay then travel and dining
With OneSimpleTrip you could research and book a hotel though
The amount would be deducted from your budget and you know exactly how much you have left to spend on travel and dining
Travel is a $400B industry in the US
OTA’s accounted for $160B in booking in 2015 or 40%. A 35% increase since 2011.
◉
Mobile bookings accounted for $40B in 2015 or 25%. Compared to just 1.5% or $2B in 2011.
◉
In 2015 $160B Spent on Online Travel Agencies
(OTA) in the US T
07. Market Opportunity
$40B Mobile Bookings
1.7 Billion smartphone users and 60% have downloaded travel apps
◉
08. Market Size and Growth
$1,010B Worldwide
$1,151B Worldwide
44.6% Online $446B
2014
46% Online $530B
2016
+19%
09. Funding Needs
Use of Funds 2
Initial development and build out
Use of Funds 3Initial marketing and launch
Funding
Use of Funds 1
Beta testing and improvements
11. Lean Canvas
PROBLEM 9 hours wasted searching for travel
Too many choices
No one site to customize your travel and stay within the budget you set
EXISTING ALTERNATIVES Using two or three sites to try and combine one trip but no way to set budget
Using a site which give you some customization but not one site for everything
SOLUTION One site which lets you search travel, accommodations, dinning and entertainment
You set your budget and decide how to spend that budget customizing your vacation
KEY METRICS Key Action - customer using OST to book vacation Acquisition - customer creates account Activation - customer using OST to search and book vacation Retention - customer uses OST to book again Revenue - affiliate fee and advertising Revenue - White label technology Referral - telling others about OST
UNFAIR ADVANTAGE Ability to completely customize vacation to your personal likes and needs and stay within the budget you decide
CHANNELS Word of mouth Adwords & Facebook Ads Tech & travel bloggers Tech & travel PR Partner with travel organizations Travel meetups and accelerators
UNIQUE VALUE PROPOSITION Ability to customize the amount you spend on your vacation while staying within a budget you decide
EARLY ADOPTERS Travel Savvy
REVENUE STREAMS Affiliate fees from booking sites
Click based and Display advertising on site and app White label technology
Sponsorship of site Subscriber data
CUSTOMER SEGMENTS Customer who want to customize their vacation
Customer using mobile devices to book travel
Customer who know their budget and want to plan a vacation around the budget
Customer who wants to decide where to spend vacation budget
12. Competition
No Inspiration
No Personalization
Strong Personalization
Highly Inspiring
OneSimpleTrip
Blogs
Itinerary Planners