Post on 13-Nov-2014
description
Photography
Sales MeetingAugust 8, 2011
Video
Real Estate Photography Editing Ethics Debate Rages On
Exterior• Move vehicles from drive and
front of home• Place trash barrels in the garage• Cut grass, remove all weeds
from cracks in concrete• Clean the Windows• Remove the Yard Sign.
– For those that are seeing your photos on the web/print, your contact info is already there.
• When possible, water the grass 4-5 hours prior to shooting- Even a brown lawn will look better.
Kitchens
• Remove any Calendars– Calendars make a listing dated if it goes over 30 days
• Clear all counter tops– No scrubbies, Soap, knives or cutting boards
• Okay to leave 1-2 small appliances for size perception, but more than that can be distracting
• Clear the Refrigerator completely– No magnets, pictures, lists etc...
• Clean shiny appliances very well– Dirty appliances will look smudged with flash cameras.
• Remove Trashcan from Kitchen
Kitchen Photo Example
General• Open all drapes and blinds on
windows with a good view• For security, remove any
expensive artwork and firearms from view
• Remove furniture that obstructs windows
• Turn all ceiling fans OFF. They will create a motion blur
• Turn all inside lights ON• Turn all Televisions OFF, and
clean well
• Make Beds and Close Closets • Open doors between rooms
to give an open feeling• Remove ALL evidence of pets• Remove rugs from floors,
especially from tile or wood • Conceal Cords! Unplug them
from the wall if needed• Replace any burnt out light
bulbs• No shoes by doors or
anywhere
Bathrooms
• Toilet lids must be down• Clear the Counter-top
– Remove every item considered to be personal
• Remove cleaning brushes and trashcans
• Close Shower Curtains– If custom tiled bath, showcase
with shower curtain half-open
• Remove Toilet Paper from Holder, or use a full roll. No partial Rolls please.
Tips and Tools for Better Photos• Get the Right Camera
– Select a wide-angle lens so you can capture an entire room, or an entire home, in one shot
• Learn a Camera's Features• Use a Tripod or Monopod• Step-Up• Avoid Backlit Situations
– When the background is bright, the subject can get lost in the shadows. Inside, you can avoid this by drawing the curtains
• Get It Right Before You Leave– Use your camera monitor, netbook, or notebook to review your
photos while you're still on site
Sales & Marketing
• Flyers• Postlets• Craigslist• MLS• LoopNet• Websites• Direct Mail
Sandler Training Videos!
Upfront ContractStabilizer, Two Person
Discussion/Comments