Photography

Sales MeetingAugust 8, 2011

Video

Real Estate Photography Editing Ethics Debate Rages On

Exterior• Move vehicles from drive and

front of home• Place trash barrels in the garage• Cut grass, remove all weeds

from cracks in concrete• Clean the Windows• Remove the Yard Sign.

– For those that are seeing your photos on the web/print, your contact info is already there.

• When possible, water the grass 4-5 hours prior to shooting- Even a brown lawn will look better.

Kitchens

• Remove any Calendars– Calendars make a listing dated if it goes over 30 days

• Clear all counter tops– No scrubbies, Soap, knives or cutting boards

• Okay to leave 1-2 small appliances for size perception, but more than that can be distracting

• Clear the Refrigerator completely– No magnets, pictures, lists etc...

• Clean shiny appliances very well– Dirty appliances will look smudged with flash cameras.

• Remove Trashcan from Kitchen

Kitchen Photo Example

General• Open all drapes and blinds on

windows with a good view• For security, remove any

expensive artwork and firearms from view

• Remove furniture that obstructs windows

• Turn all ceiling fans OFF. They will create a motion blur

• Turn all inside lights ON• Turn all Televisions OFF, and

clean well

• Make Beds and Close Closets • Open doors between rooms

to give an open feeling• Remove ALL evidence of pets• Remove rugs from floors,

especially from tile or wood • Conceal Cords! Unplug them

from the wall if needed• Replace any burnt out light

bulbs• No shoes by doors or

anywhere

Bathrooms

• Toilet lids must be down• Clear the Counter-top

– Remove every item considered to be personal

• Remove cleaning brushes and trashcans

• Close Shower Curtains– If custom tiled bath, showcase

with shower curtain half-open

• Remove Toilet Paper from Holder, or use a full roll. No partial Rolls please.

Tips and Tools for Better Photos• Get the Right Camera

– Select a wide-angle lens so you can capture an entire room, or an entire home, in one shot

• Learn a Camera's Features• Use a Tripod or Monopod• Step-Up• Avoid Backlit Situations

– When the background is bright, the subject can get lost in the shadows. Inside, you can avoid this by drawing the curtains

• Get It Right Before You Leave– Use your camera monitor, netbook, or notebook to review your

photos while you're still on site

Sales & Marketing

• Flyers• Postlets• Craigslist• MLS• LoopNet• Websites• Direct Mail

Sandler Training Videos!

Upfront ContractStabilizer, Two Person

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