Background:

In 2015, Employment First launched its

first statewide marketing and outreach

campaign to address the benefits of

working in the community.

Phase 2: I Work We Succeed Campaign

Background on Phase 1:

Goals of Campaign

• General awareness that people with

intellectual and developmental disabilities

can work in integrated community jobs

• Focus group testing: results showed focus

on individual accomplishment, photos of

people working

• Regional focus

Phase 2 “I Work We Succeed” Campaign

• Greater focus on

employer engagement

• Employer website: http://www.oregon.gov/DHS/EMPLOY

MENT/EMPLOYMENT-

FIRST/Pages/employer-info.aspx

• Video testimonials from

employers

Phase 2 “I Work We Succeed” Campaign

• Greater focus on family

engagement

• Individuals/families

website: http://www.oregon.gov/DHS/EMPLOYM

ENT/EMPLOYMENT-

FIRST/Pages/families-individuals.aspx

• Video testimonials from

parents/guardians

Ad Campaign

• Increase transit and

billboard ads, also

Facebook advertising

• Regional focus: two new

regions: Salem and Coast

• New focus on success

stories of people working

20 hours or more

The CampaignAds start June 5 and will roll out throughout

the summer in different stages.

Shown: Ad to appear on buses throughout Bend area.

The Campaign• Transit, billboards and radio

• Two statewide radio ads through Oregon Broadcasters

Association

• One employer-focused radio ad and an additional ad

focused on recruiting workers into the DD field, in

partnership with the Oregon Resource Association.

• Ads will also run on additional stations in Portland metro

area through iHeartMedia.

Shown: Ad to appear on TriMet Bus in Portland metro area.

Brand Toolkit

Use the tools!

• Regional posters are

available for download

on the website: http://www.oregon.gov/dhs/employment/empl

oyment-first/Pages/I-Work-We-Succeed.aspx

• Employment First Brochure

with customizable insert

for your local area

• I Work We Succeed

logo for download

The Regions: Portland MetroEmployer Quote Poster Employee Quote Poster

The Regions: SalemEmployer Quote Poster Employee Quote Poster

The Regions: EugeneEmployer Quote Poster Employee Quote Poster

The Regions: SouthernEmployer Quote Poster Employee Quote Poster

The Regions: CoastEmployer Quote Poster Employee Quote Poster

The Regions: CentralEmployer Quote Poster Employee Quote Poster

The Regions: EasternEmployer Quote Poster Employee Quote Poster

What Can You Do?

• Distribute the brochures and posters, and use the I Work We Succeed logo in all your Employment First-related materials.

• Develop your own Employment First success stories and share them in your local community

Share Your Successes!

• Share your success

stories on your own

web pages and

social media sites

• Need help creating

your own success

story? Contact

Employment First!

Amplify Your Reach

• Let us know how you are spreading the word of the “I Work We Succeed” campaign in your local area.

• Share with employers and amplify your story through their networks

• We will repost and share!

• Use: #iworkwesucceedand #employmentfirst

Questions?

Email: employment.first@state.or.us

Web: IWorkWeSucceed.org

Facebook: www.facebook.com/ORemploymentfirst