Phase 2: I Work We Succeed Campaign Background: In 2015 ......The Campaign •Transit, billboards...
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Background: In 2015, Employment First launched its first statewide marketing and outreach campaign to address the benefits of working in the community. Phase 2: I Work We Succeed Campaign
Transcript of Phase 2: I Work We Succeed Campaign Background: In 2015 ......The Campaign •Transit, billboards...
Background:
In 2015, Employment First launched its
first statewide marketing and outreach
campaign to address the benefits of
working in the community.
Phase 2: I Work We Succeed Campaign
Background on Phase 1:
Goals of Campaign
• General awareness that people with
intellectual and developmental disabilities
can work in integrated community jobs
• Focus group testing: results showed focus
on individual accomplishment, photos of
people working
• Regional focus
Phase 2 “I Work We Succeed” Campaign
• Greater focus on
employer engagement
• Employer website: http://www.oregon.gov/DHS/EMPLOY
MENT/EMPLOYMENT-
FIRST/Pages/employer-info.aspx
• Video testimonials from
employers
Phase 2 “I Work We Succeed” Campaign
• Greater focus on family
engagement
• Individuals/families
website: http://www.oregon.gov/DHS/EMPLOYM
ENT/EMPLOYMENT-
FIRST/Pages/families-individuals.aspx
• Video testimonials from
parents/guardians
Ad Campaign
• Increase transit and
billboard ads, also
Facebook advertising
• Regional focus: two new
regions: Salem and Coast
• New focus on success
stories of people working
20 hours or more
The CampaignAds start June 5 and will roll out throughout
the summer in different stages.
Shown: Ad to appear on buses throughout Bend area.
The Campaign• Transit, billboards and radio
• Two statewide radio ads through Oregon Broadcasters
Association
• One employer-focused radio ad and an additional ad
focused on recruiting workers into the DD field, in
partnership with the Oregon Resource Association.
• Ads will also run on additional stations in Portland metro
area through iHeartMedia.
Shown: Ad to appear on TriMet Bus in Portland metro area.
Brand Toolkit
Use the tools!
• Regional posters are
available for download
on the website: http://www.oregon.gov/dhs/employment/empl
oyment-first/Pages/I-Work-We-Succeed.aspx
• Employment First Brochure
with customizable insert
for your local area
• I Work We Succeed
logo for download
The Regions: Portland MetroEmployer Quote Poster Employee Quote Poster
The Regions: SalemEmployer Quote Poster Employee Quote Poster
The Regions: EugeneEmployer Quote Poster Employee Quote Poster
The Regions: SouthernEmployer Quote Poster Employee Quote Poster
The Regions: CoastEmployer Quote Poster Employee Quote Poster
The Regions: CentralEmployer Quote Poster Employee Quote Poster
The Regions: EasternEmployer Quote Poster Employee Quote Poster
What Can You Do?
• Distribute the brochures and posters, and use the I Work We Succeed logo in all your Employment First-related materials.
• Develop your own Employment First success stories and share them in your local community
Share Your Successes!
• Share your success
stories on your own
web pages and
social media sites
• Need help creating
your own success
story? Contact
Employment First!
Amplify Your Reach
• Let us know how you are spreading the word of the “I Work We Succeed” campaign in your local area.
• Share with employers and amplify your story through their networks
• We will repost and share!
• Use: #iworkwesucceedand #employmentfirst
Questions?
Email: [email protected]
Web: IWorkWeSucceed.org
Facebook: www.facebook.com/ORemploymentfirst
