Influence in the design of web sites

Persuasion Design

Before Everything: Test!Split/Multivariate Test Like Crazy!

Split Test!Optimize Design

ReciprocityScratch my back, I’ll scratch yours.

Source: http://visualwebsiteoptimizer.com

 “30 day Free Trial on All Accounts”

30% more signups than the original “Start a Highrise Account”

Social Proof People will do things that they see other people are doing.

Testimonials increased sales

by 34% 

Authority People will tend to obey authority figures

32% increase in conversions with the E-mark badge.

LikingPeople are easily persuaded by other people that they like.

"The value of an artwork is rooted in assumptions about the human performance underlying its creation."Paul Bloom, TED Talk

ScarcityPerceived scarcity will generate demand.

6.3% increase in

sales

Commitment and ConsistencyIf people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment 

28% increase in signups

Are we in control of our own decisions?- Dan Ariely, TED Talk

Test EverythingLearn Persuasion Tactics

Remember

http://visualwebsiteoptimizer.comhttp://www.getelastic.comhttp://www.ted.com

Resources

http://www.linkedin.com/in/jozzua

http://www.jozzua.com/

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