What are you DOING?

140 characters that make a difference

Twitter’s core:

It's a new and easy way to discover the latest news (“what’s happening”)

related to subjects you care about.

Somehow that turned into this…Things that don’t matter:

So. Many. Links.

STOP.

Be selfish. Make social media about you.

Put yourself online.

Who are you?

Journalist? Student? Activist? Musician? Artist? Writer? Chef?

DECIDE WHAT YOU’LL PUT WHERE.

Tools to tell your story.

Here’s where I tell you to be careful

Does a FB profile or a website prejudice me before I meet a candidate?

Yes. Absolutely.

- Harvard admissions officer

But don’t listen to me.

The best branded journalists

“They take advantage of opportunities, write well-crafted tweets and choose niche blog topics that as a whole clearly indicate the type of specialized journalist they want to be. In this era of the journalist as brand, they’re playing really good offense.”

– Jennifer Gaie Hellum

3 things to do today

Look at your profiles. No, really look at them.

• Embarrassing photos?• Privacy settings?• Do you really want your Mom to see

this?

Decide who you’re going to be.

• What do you really care about?

Own it.

• Namechk.com• Find an idol• Start talking

Now what?

Use the networks you have to tell stories.Woj uses his twitter account to supplement his columns.

Take it offline.

@kimbuikbui@scpr.org