People, Process & TechnologyRedefining Your Publishing Value Chain

John PrabhuVP, Solutions Architect

john.prabhu@spi-global.com

Mobile Technologies are a GROWTH ENGINE

© The Mobile Revolution, Jan 2015 (Boston Consulting Group)

(Small &

Medium

Enterprises)

$ 3.3 Trillion

Revenue in

2014

Publishing Value Chain

Think “Outside” the Books

Publishing Workflows

Artwork

Author Manuscript

Print-Edit/Content

Style

Copyedit/Proofread

Typesetting(InDesign/Quark/3

B2/XPP)

PDF for PrintPDF

QC/QA

Content & Image

Extraction

Pre-Edit/Content

Style

Transform to XML

XML Edit XML Parser

QAXML to HTML

HTML loaded into

Online/Product

Online

QARelease

Traditiona

l Print to

Digital

Author Manuscript

Copyedit / Proofread

Structured, Semantics &

Design Layout

Quality AuditHTML5, XML,

EPUBXML into InDesign

Rich Media / Widgets

Artwork Typesetting

PDF QA

Print PDF

Digital

First

Digital Publishing Interactivity Landscape

© InfoTrends 2015

Partners: Author, Edit, Publish & Distribute

Unified Approach: Content Structure / Schema

EPUB

Kindle

DocBook

DITA

NLM

NIMAS

Section 508

WCAG

Common

Cartridge

QTI

SCORM

LTI

HTML5

Flash Cards

Audio

Video

Games

eBooks eLearning

InteractiveAccessibility

• Lead transformation to digital

• Enable global business

strategies

• Enable media-independent

publishing

• Support efficacy, analysis

and reporting

• Enable a “build-it-once”

approach for systems and

tools

• Drive efficiency and lower

costs

HTML5, Open Standard, Multi-Channel

© Pearson

Increase Personalization

CONTENT “CHUNKS”

• Key Topics / Learning Objectives per Chapters

• One main idea per paragraph

• Short Paragraph

• Short (or even one) Sentence, too!

• Present content in (un)numbered format

• Links to content chunks

• Interactive / Rich Media

TAG CONTENT CHUNKS SEMANTICALLY

Content “Chunks”

©IMDB

Chunk & Enrichment

© Wiley

“CHUNK” BENEFITS

• Allows for classification (metadata / taxonomy)

• Enables applications to better process the meaning

(topic) behind that content

• Interoperability and Responsive across Devices &

Platforms

• Enables personalization

• Able to store, edit & repurpose specific content

• Scalable, Flexible & Adaptable

• Measure & Produces desired learning outcome

Content Empowers Discovery, Engagement,

Learning & MONETIZATION!!!

Mobile Friendly / Responsive Design

UX is the Village, Disciplines are the People

© Ant Sanders

Visual Design

Content Strategy

Front-end Development

UX

Information

ArchitectureInteraction

Design

User Research

& Usability

Augmented Reality

© Drafted Magazine & Blippar

Demystifying Digital Team Roles

The problem many organizations face today is not a

shortage of people—it is a shortage of KEY SKILLS- Bersin by Deloitte

Design as a Discipline (STEAM, not STEM)

© Deloitte University Press, Tech Trends 2015

STEM

Occupations in

High demand:

2012 – 2022

projected growth

21INTEGRATED Approach

Content Flexibility

TEXT

ContentModules

Design Custom Product

Integration /

Distribute

We’re not publishing

PAGES, but publishing

CONTENT as assets

which are then

organized by metadata

dynamically into Pages

John O’Donnovan, BBC & Publishers

Association

People, Process & TechnologyRedefining Your Publishing Value Chain

John PrabhuVP, Solutions Architect

john.prabhu@spi-global.com

People, Process and Technology: Redefining Your Publishing Value Chain

Nick Kemp - Global Head MSS Production, Macmillan Science and

Scholarly18 February 2015

Nature was created in 1869 and Sir Robert Palgrave's Dictionary of Political

Economy published in 1894.

1

Macmillan started out publishing

books in 1843 when the company

was founded by two brothers,

Daniel and Alexander Macmillan,

from Scotland. They created

Nature journal in 1869 and

published Sir Robert Palgrave's

three volume Dictionary of Political

Economy 1894-9.

Creation of Nature Publishing

Group

saw growth in number of print

titles

2

The 1990s saw the launch of new, specialist sister journals to Nature. Starting with

Nature Genetics in 1992 followed by 15 more, such as Nature Photonics. To

accommodate this growth Nature Publishing Group was created in 1999 merging

Stockton Press, publisher of more specialist academic journals such as Oncogene,

with Macmillan Magazines Ltd, publisher of Nature and the new sister titles. In October

2000 the Nature Reviews journals were launched. These take a more field-based

perspective and appeal to a broader readership.

MTS, PTS and nature.com

3

Scientific American joins Nature Publishing Group

4

Nature Publishing Group target audience

5

Now MSE comprises a broad range of established and new brands

6

Explosion in open research content

7

databases, mobile, videos and

archives

8

Scientific Data

3

3

New products require transitioning to single ‘up stream’ content

structure

1

0

Text Books Magazines Research PapersJournals

<JATS><D4P> /<EDUPUB>

<Proprietary DTD> <Proprietary DTD> <Proprietary DTD> <Proprietary DTD>

<JATS>

Transformation of infrastructure, redefine skill sets and resources

1

1

Goals of Digital First program

3

6

• Scale rapidly

• Launch new products

• Increase manuscript volumes

• Save costs

• Do more with existing resources

• Generate additional revenue

• Reduce manual intervention and duplication of effort

• Speed and flexibility

• Publish content as soon as ready

• Discoverability

• Standardised systems and processes

• Publish content to new and existing channels

• Separate and recombine content

• Tag at a granular level.

Collaborate to build better

products

1

3

Online author proofing in XML

and PDF

3

8

Automated composition

3

9

Process maps and workflow

simulation

4

0

Scientific Data OA Hybrid Production Workflow

Publ

ishin

g As

sista

ntAu

thor

Web

Prod

Ed

itor/

Prod

Ed

itor/

Prod

Co

ntro

ller

Vend

or(M

PS)

Syste

mTim

eline

MS accepted to Content Gateway Check

Manuscript accepted

EJP

Export from MTS

MS files and author

metadata deposited

on FTP

MS metadata file ingested into

OPUS, MS record created, doi

assigned, received date

captured

Received to Setter - 1 day

Collects files

Creates PDF proof and sends link to

Author, copies PC or Mg Ed (depending on journal), enters proof

to author date manually in Opus

Setter to Proof Out - 3 days

Corrections?Markup PDF (electronic or manual)

Email or fax to PC

Y

Received response,

enters date proof or

correction returned

(manually)?

N (almost never happens)

Enters corrections,

updates XML, PDF, all other

files

Uploads XML and

binary files to content gateway

Proof in to Upload - 2-3 daysProof Out to Proof In - 2 days

Content Gateway checks for JATS validity and

schematron. Automated request goes to vendor to

resupply

Requested time

Actual time

Manually adds missing

metadata into Opus

QC Text and figures

synchronization check

ISA-TAB tool

Pub date entered

manually

12.13 Days80% between 3 – 21 Days

4 Days80% between 0 – 8.5 Days

6.75 Days80% between 3 – 10 Days

Manually adds missing metadata

into Opus (OA type, online only

tables)

Automatically directed to MPS

Define, Measure, Analyze,

Improve and Control

4

1

Measure process

improvements

4

2