People, Process & Technology: Redefining Your Publishing Value Chain
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Transcript of People, Process & Technology: Redefining Your Publishing Value Chain
People, Process & TechnologyRedefining Your Publishing Value Chain
John PrabhuVP, Solutions Architect
Mobile Technologies are a GROWTH ENGINE
© The Mobile Revolution, Jan 2015 (Boston Consulting Group)
(Small &
Medium
Enterprises)
$ 3.3 Trillion
Revenue in
2014
Publishing Value Chain
Think “Outside” the Books
Publishing Workflows
Artwork
Author Manuscript
Print-Edit/Content
Style
Copyedit/Proofread
Typesetting(InDesign/Quark/3
B2/XPP)
PDF for PrintPDF
QC/QA
Content & Image
Extraction
Pre-Edit/Content
Style
Transform to XML
XML Edit XML Parser
QAXML to HTML
HTML loaded into
Online/Product
Online
QARelease
Traditiona
l Print to
Digital
Author Manuscript
Copyedit / Proofread
Structured, Semantics &
Design Layout
Quality AuditHTML5, XML,
EPUBXML into InDesign
Rich Media / Widgets
Artwork Typesetting
PDF QA
Print PDF
Digital
First
Digital Publishing Interactivity Landscape
© InfoTrends 2015
Partners: Author, Edit, Publish & Distribute
Unified Approach: Content Structure / Schema
EPUB
Kindle
DocBook
DITA
NLM
NIMAS
Section 508
WCAG
Common
Cartridge
QTI
SCORM
LTI
HTML5
Flash Cards
Audio
Video
Games
eBooks eLearning
InteractiveAccessibility
• Lead transformation to digital
• Enable global business
strategies
• Enable media-independent
publishing
• Support efficacy, analysis
and reporting
• Enable a “build-it-once”
approach for systems and
tools
• Drive efficiency and lower
costs
HTML5, Open Standard, Multi-Channel
© Pearson
Increase Personalization
CONTENT “CHUNKS”
• Key Topics / Learning Objectives per Chapters
• One main idea per paragraph
• Short Paragraph
• Short (or even one) Sentence, too!
• Present content in (un)numbered format
• Links to content chunks
• Interactive / Rich Media
TAG CONTENT CHUNKS SEMANTICALLY
Content “Chunks”
©IMDB
Chunk & Enrichment
© Wiley
“CHUNK” BENEFITS
• Allows for classification (metadata / taxonomy)
• Enables applications to better process the meaning
(topic) behind that content
• Interoperability and Responsive across Devices &
Platforms
• Enables personalization
• Able to store, edit & repurpose specific content
• Scalable, Flexible & Adaptable
• Measure & Produces desired learning outcome
Content Empowers Discovery, Engagement,
Learning & MONETIZATION!!!
Mobile Friendly / Responsive Design
UX is the Village, Disciplines are the People
© Ant Sanders
Visual Design
Content Strategy
Front-end Development
UX
Information
ArchitectureInteraction
Design
User Research
& Usability
Augmented Reality
© Drafted Magazine & Blippar
Demystifying Digital Team Roles
The problem many organizations face today is not a
shortage of people—it is a shortage of KEY SKILLS- Bersin by Deloitte
Design as a Discipline (STEAM, not STEM)
© Deloitte University Press, Tech Trends 2015
STEM
Occupations in
High demand:
2012 – 2022
projected growth
21INTEGRATED Approach
Content Flexibility
TEXT
ContentModules
Design Custom Product
Integration /
Distribute
We’re not publishing
PAGES, but publishing
CONTENT as assets
which are then
organized by metadata
dynamically into Pages
John O’Donnovan, BBC & Publishers
Association
People, Process & TechnologyRedefining Your Publishing Value Chain
John PrabhuVP, Solutions Architect
People, Process and Technology: Redefining Your Publishing Value Chain
Nick Kemp - Global Head MSS Production, Macmillan Science and
Scholarly18 February 2015
Nature was created in 1869 and Sir Robert Palgrave's Dictionary of Political
Economy published in 1894.
1
Macmillan started out publishing
books in 1843 when the company
was founded by two brothers,
Daniel and Alexander Macmillan,
from Scotland. They created
Nature journal in 1869 and
published Sir Robert Palgrave's
three volume Dictionary of Political
Economy 1894-9.
Creation of Nature Publishing
Group
saw growth in number of print
titles
2
The 1990s saw the launch of new, specialist sister journals to Nature. Starting with
Nature Genetics in 1992 followed by 15 more, such as Nature Photonics. To
accommodate this growth Nature Publishing Group was created in 1999 merging
Stockton Press, publisher of more specialist academic journals such as Oncogene,
with Macmillan Magazines Ltd, publisher of Nature and the new sister titles. In October
2000 the Nature Reviews journals were launched. These take a more field-based
perspective and appeal to a broader readership.
MTS, PTS and nature.com
3
Scientific American joins Nature Publishing Group
4
Nature Publishing Group target audience
5
Now MSE comprises a broad range of established and new brands
6
Explosion in open research content
7
databases, mobile, videos and
archives
8
Scientific Data
3
3
New products require transitioning to single ‘up stream’ content
structure
1
0
Text Books Magazines Research PapersJournals
<JATS><D4P> /<EDUPUB>
<Proprietary DTD> <Proprietary DTD> <Proprietary DTD> <Proprietary DTD>
<JATS>
Transformation of infrastructure, redefine skill sets and resources
1
1
Goals of Digital First program
3
6
• Scale rapidly
• Launch new products
• Increase manuscript volumes
• Save costs
• Do more with existing resources
• Generate additional revenue
• Reduce manual intervention and duplication of effort
• Speed and flexibility
• Publish content as soon as ready
• Discoverability
• Standardised systems and processes
• Publish content to new and existing channels
• Separate and recombine content
• Tag at a granular level.
Collaborate to build better
products
1
3
Online author proofing in XML
and PDF
3
8
Automated composition
3
9
Process maps and workflow
simulation
4
0
Scientific Data OA Hybrid Production Workflow
Publ
ishin
g As
sista
ntAu
thor
Web
Prod
Ed
itor/
Prod
Ed
itor/
Prod
Co
ntro
ller
Vend
or(M
PS)
Syste
mTim
eline
MS accepted to Content Gateway Check
Manuscript accepted
EJP
Export from MTS
MS files and author
metadata deposited
on FTP
MS metadata file ingested into
OPUS, MS record created, doi
assigned, received date
captured
Received to Setter - 1 day
Collects files
Creates PDF proof and sends link to
Author, copies PC or Mg Ed (depending on journal), enters proof
to author date manually in Opus
Setter to Proof Out - 3 days
Corrections?Markup PDF (electronic or manual)
Email or fax to PC
Y
Received response,
enters date proof or
correction returned
(manually)?
N (almost never happens)
Enters corrections,
updates XML, PDF, all other
files
Uploads XML and
binary files to content gateway
Proof in to Upload - 2-3 daysProof Out to Proof In - 2 days
Content Gateway checks for JATS validity and
schematron. Automated request goes to vendor to
resupply
Requested time
Actual time
Manually adds missing
metadata into Opus
QC Text and figures
synchronization check
ISA-TAB tool
Pub date entered
manually
12.13 Days80% between 3 – 21 Days
4 Days80% between 0 – 8.5 Days
6.75 Days80% between 3 – 10 Days
Manually adds missing metadata
into Opus (OA type, online only
tables)
Automatically directed to MPS
Define, Measure, Analyze,
Improve and Control
4
1
Measure process
improvements
4
2