Pencil Skirt 2012 Prediction

Target Market• Girls 12-17• Women 18-60• All Income Levels• Retail or Office Workers• All Body Types

Customer Profile• Career minded• Practical shopper• Fashion forward• Fun, Flirty, Energetic

• Confident• Independent• Ambitious

History of the Pencil Skirt

•Christian Dior•Versatility•Evolution•Consistency

Fabric

Viscose

Silk

Cotton

Span

dex

Nylon

Linen

Polyester

Rayon

0

1

2

3

4

5

6

Neiman MarcusBebe

Charlotte Russe

Neiman MarcusBebeCharlotte Russe

Style

High WaistNatural Waist

BeltedRuched Sides

0

0.5

1

1.5

2

2.5

3

Neiman Marcus

Bebe

Charlotte Russe

Neiman MarcusBebeCharlotte Russe

Color

Black

Gray

WhiteBlue

Red

Pinstripe

Pink

Animal P

rint

Khaki

0

0.5

1

1.5

2

2.5

3

Neiman Marcus

Bebe

Charlotte Russe

Neiman MarcusBebeCharlotte Russe

Prediction

• Increased Sales

• Brighter Colors

• More Prints

Works Cited

• http://www.nbcnewyork.com/blogs/threadny/Trend-Forecasting-Spring-2012-114299029.html• http://en.wikipedia.org/wiki/Pencil_skirt• http://

profashionelle.com/wp-content/uploads/2008/02/hayden-panettiere-white-top-black-pencil-skirt-look.jpg