Pencil Skirt 2012 Prediction
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Transcript of Pencil Skirt 2012 Prediction
Pencil Skirt 2012 Prediction
Target Market• Girls 12-17• Women 18-60• All Income Levels• Retail or Office Workers• All Body Types
Customer Profile• Career minded• Practical shopper• Fashion forward• Fun, Flirty, Energetic
• Confident• Independent• Ambitious
History of the Pencil Skirt
•Christian Dior•Versatility•Evolution•Consistency
Fabric
Viscose
Silk
Cotton
Span
dex
Nylon
Linen
Polyester
Rayon
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1
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Neiman MarcusBebe
Charlotte Russe
Neiman MarcusBebeCharlotte Russe
Style
High WaistNatural Waist
BeltedRuched Sides
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0.5
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1.5
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2.5
3
Neiman Marcus
Bebe
Charlotte Russe
Neiman MarcusBebeCharlotte Russe
Color
Black
Gray
WhiteBlue
Red
Pinstripe
Pink
Animal P
rint
Khaki
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0.5
1
1.5
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2.5
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Neiman Marcus
Bebe
Charlotte Russe
Neiman MarcusBebeCharlotte Russe
Prediction
• Increased Sales
• Brighter Colors
• More Prints
Works Cited
• http://www.nbcnewyork.com/blogs/threadny/Trend-Forecasting-Spring-2012-114299029.html• http://en.wikipedia.org/wiki/Pencil_skirt• http://
profashionelle.com/wp-content/uploads/2008/02/hayden-panettiere-white-top-black-pencil-skirt-look.jpg