Pencil Skirt 2012 Prediction

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Pencil Skirt 2012 Prediction

description

Pencil Skirt 2012 Prediction. Target Market. Girls 12-17 Women 18-60 All Income Levels Retail or Office Workers All Body T ypes. Customer Profile. Career minded Practical shopper Fashion forward Fun, Flirty, Energetic . Confident Independent Ambitious. History of the Pencil Skirt. - PowerPoint PPT Presentation

Transcript of Pencil Skirt 2012 Prediction

Page 1: Pencil Skirt 2012 Prediction

Pencil Skirt 2012 Prediction

Page 2: Pencil Skirt 2012 Prediction

Target Market• Girls 12-17• Women 18-60• All Income Levels• Retail or Office Workers• All Body Types

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Customer Profile• Career minded• Practical shopper• Fashion forward• Fun, Flirty, Energetic

• Confident• Independent• Ambitious

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History of the Pencil Skirt

•Christian Dior•Versatility•Evolution•Consistency

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Fabric

Viscose

Silk

Cotton

Span

dex

Nylon

Linen

Polyester

Rayon

0

1

2

3

4

5

6

Neiman MarcusBebe

Charlotte Russe

Neiman MarcusBebeCharlotte Russe

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Style

High WaistNatural Waist

BeltedRuched Sides

0

0.5

1

1.5

2

2.5

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Neiman Marcus

Bebe

Charlotte Russe

Neiman MarcusBebeCharlotte Russe

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Color

Black

Gray

WhiteBlue

Red

Pinstripe

Pink

Animal P

rint

Khaki

0

0.5

1

1.5

2

2.5

3

Neiman Marcus

Bebe

Charlotte Russe

Neiman MarcusBebeCharlotte Russe

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Prediction

• Increased Sales

• Brighter Colors

• More Prints