Post on 26-Jun-2015
description
Business Model Innovation
PDMAInternationalConference|Day1LabNovember2011
MattBensonFaurecia
ChrisDolanCreativeRealities
Why Business Model Innovation?
you
BreadthofNPDToolbox
Scopeof
Influence
you
BreadthofNPDToolbox
Scopeof
Influence
and for your company
NewrevenueMoresuccessfulproductsMorerelevance
a brief example
€13.8 bn
n°2 worldwide €1.3 bn
n°1 worldwide €3.1 bn
n°1 worldwide in mechanisms
€4.6 bn
n°1 worldwide €4.8 bn
35%
33%
22%
10%
Munich,EUShanghai,CH
Holland,Michigan
University&NationalLabs
SupplierInnovation
InnovationCo‐op
TechnologyStart‐upCompanies
Consumer
Technology Business
Opening to new business models…
new revenue
+
core product sales
+
experiment & improve
the lab
the lab Broad
Why? How?
Specific
JohnLynchEMDMillipore
JayTerwilligerCreativeRealities
JoshSuskewiczInnosight
PhilippeDeRidderBoardofInnovation
the lab 9:00 Kickoff
9:45 TheKeytoManagingDisruptiveChangeandUnlockingNewGrowth JoshSuskewicz,Innosight
10:45 Break
11:15 4NewBusinessModelsfortheLifeSciencesIndustry JohnLynch,EMDMillipore
12:00 Lunch
1:00 The3ElementsofBusinessModelInnovation JayF.Terwilliger,CreativeRealities
2:00 DesigningBusinessModelsthatRock PhilippeDeRidder,BoardofInnovation
4:00 Wrap‐up
Insights | BMI Challenges
• Internalprocesses• Resistancetochange
• Threattocoreassets,brand,andbusiness
• Differentcultures• Facingunknowns
Insights | Future
• Lackofforesightisachallenge
• Gettingvaluefromforesightdoesnotcomefromwhatisgoingtohappen,itcomesfromthinkingabouttheimpactsandopportunitiesfromthethepossiblefutures
Insights | Trap 1: Under Resourced
• Fewerpeopleworkingfulltime
• Needstobefunded• Internalventurefund/committee
Insights | Patient for Growth
• Impatientforprofit
Insights | Test and Learn
Insights | Inventory of biases
Insights | Define – Blueprint - Build
Insights | The Core Challenge
• Everyonewantstoleverageexistingcapabilitiesfordisruptiveinnovation
• Needstothinkaboutvalueprop,profitmodelandoperations
• Strongcompaniescanhaveblindspots
Insights | Visual Maps Spark Ideas