ANALYSE EXISTING SOCIAL MEDIA PRODUCTSUnit 25 Social Media Products

Lesson Goals

Be able to analyse existing media products

Social media

Facebook Twitter Tumblr Instagram Bebo Habbo LinkedIn Flickr

Be able to analyse existing social media products

#features #ethics#audience

Typical features

Sharing information Communicating with friends Meeting new people Advertisements

Be able to analyse existing social media products

#features #ethics#audience

Existing types

Personal blog - Blogger Photo sharing - Flickr Audio visual - You tube Advertising – promotional tweets

Be able to analyse existing social media products

#features #ethics#audience

Audience

Professional Photographers Particular Interests Social

Be able to analyse existing social media products

#features #ethics#audience

Advertising

Pay per clickThe website owner is paid by the advertiser each

time the ad is clicked Banners Paid when advertisers website is visited by clicking

on a banner Impression advertisingPaid for each time a page is accessed containing an

ad

Be able to analyse existing social media products

#features #ethics#audience

Legal and ethical

Libel Copyright Intellectual property rights Protection of personal data Bullying Stalking Impersonating others Misrepresentation

Be able to analyse existing social media products

#features #ethics#audience

Your Task

Research and describe three different social networking websites.

Purpose - what is the aim of the site Content - write about the types of pages that are

included Target user/membership – Who is the typical user Source of revenue – what advertising is used and how

does it generate revenue for the site Legal and ethical issues relevant to the site

Be able to analyse existing social media products

#features #ethics#audience