Humans and machines working in harmonyGaelle Bertrand, Head of Brand Insight

The possibilities are endless…

Yesterday Ethnographic

Qualitative

Manual Small Datasets

Today Social media listening tools

Automated metrics

Topic detection

Natural language processing

A flexible rational agent that perceives its environment and takes actions that maximize its chance of success

A fresh and not yet obvious understanding of customer beliefs, values, desires, motives, emotions or needs that everyone agrees on and can become the basis for competitive advantage

Insight

Data Mining

Humans and Machines

A world without humans?

Visual intelligence

Connected Intelligence

A flexible rational agent that perceives its environment and takes actions that maximize its chance of success

Integrate or disintegrate Stan Sthanunathan, SVP, CMI

Unilever

A flexible rational agent that perceives its environment and takes actions that maximize its chance of success

A flexible rational agent that perceives its environment and takes actions that maximize its chance of success.

Artificial Intelligence

Intelligence Amplificationmakes the most effective use of information technology and

augments it with human intelligence.

Thank you!

Gaelle Bertrand gaelle.bertrand@kantarmedia.com@gaelleanneclair

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