Post on 18-Dec-2014
description
The Importance of Good Technical SEO
Peter Ecob
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Who’s this guy?
• Ten years with MoneySuperMarket
• Eight years in organic search
• Now the team’s Technical Engineer
• Leading our in-house Technical SEO team
• Speaking to people like you for the first time!!!
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OffPage
ContentOn
Page
Where have we come from?
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Mickey Mouse SEO
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We Are Evolving…
• A lot has changed in the last six months
• New Head of Organic Performance (David Harling)
• Dedicated Technical SEO Team
• More content for our customers
• Better integration with PR & Social
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Where are we today?
Pro
duct
Spe
cial
ists
Technical
DataSpe
cial
ist
Rol
es
• Started to improve integration with IT and Shop
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Technical SEO: why is it important and what are we doing about it?
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Address The Legacy
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1,300 Redirects!!!
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The 1,000 Little Things
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Impact of fixing a single canonical tag
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New Opportunities
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Structured Data& Rich Snippets
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Educate & Influence
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Tech SEO best practice
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So, in summary…
• Tackle big legacy challenges head-on
• Regular audits to find and fix those 1,000 little things
• Take advantage of new opportunities
• Educate the business to become best-in-class
• That’s why good technical SEO is essential in modern-day digital marketing
Thank you!@peterecob@moneysupermkt@travelsupermkt