The Importance of Good Technical SEO

Peter Ecob

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Who’s this guy?

• Ten years with MoneySuperMarket

• Eight years in organic search

• Now the team’s Technical Engineer

• Leading our in-house Technical SEO team

• Speaking to people like you for the first time!!!

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OffPage

ContentOn

Page

Where have we come from?

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Mickey Mouse SEO

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We Are Evolving…

• A lot has changed in the last six months

• New Head of Organic Performance (David Harling)

• Dedicated Technical SEO Team

• More content for our customers

• Better integration with PR & Social

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Where are we today?

Pro

duct

Spe

cial

ists

Technical

DataSpe

cial

ist

Rol

es

• Started to improve integration with IT and Shop

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Technical SEO: why is it important and what are we doing about it?

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Address The Legacy

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1,300 Redirects!!!

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The 1,000 Little Things

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Impact of fixing a single canonical tag

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New Opportunities

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Structured Data& Rich Snippets

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Educate & Influence

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Tech SEO best practice

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So, in summary…

• Tackle big legacy challenges head-on

• Regular audits to find and fix those 1,000 little things

• Take advantage of new opportunities

• Educate the business to become best-in-class

• That’s why good technical SEO is essential in modern-day digital marketing

Thank you!@peterecob@moneysupermkt@travelsupermkt