Kick Ass!Online Creative

Examples

Ashley RingroseSoap Creative & Bannerblog

Started August 05

550+ examples

100+ agencies in 18 countries

2,000 visitors a day

50,000 pages a week

“With great power comes great responsibility” Stan Lee

Kick Ass!Online Creative Examples

“With great power comes great responsibility” Stan Lee

Kick Ass!Online Creative Examples

Lean Mean Fighting Machine [UK]Agency:

With so many ways to use technology it can

become daunting to know where to start.

Kick Ass!Online Creative Examples

The best place to start is a good idea.

Kick Ass!Online Creative Examples

Here are six areas to consider to make your

interactive advertising kick ass!

Watch & Listen

Stand Out

Interactivity

Play

Create

Innovate

1

2

3

4

5

6

Kick Ass!Online Creative Examples

Kick Ass!Online Creative Examples

Be entertained by a banner.

Watch & Listen1

Watch & Listen1

Kick Ass!Online Creative Examples

Ogilvy [US]Agency:

Watch & Listen1

Kick Ass!Online Creative Examples

Ogilvy [DE]Agency:

Watch & Listen1

Kick Ass!Online Creative Examples

M&C Saatchi [AU] Aussie!Agency:

Kick Ass!Online Creative Examples

Attract the customer in a crowded and noisy page.

Stand Out2

Stand Out2

Kick Ass!Online Creative Examples

Agency.com [UK]Agency:

Stand Out2

Kick Ass!Online Creative Examples

Laurette [AU]Agency:

Stand Out2

Kick Ass!Online Creative Examples

Soap [AU]Agency:

Stand Out2

Kick Ass!Online Creative Examples

DoubleYou [ES]

Website

Agency:

Stand Out2

Kick Ass!Online Creative Examples

Glue [UK]Agency:

Stand Out2

Kick Ass!Online Creative Examples

Olgilvy [US]Agency:

Kick Ass!Online Creative Examples

Adverts with interactivity are recalled 63% more than standard ads.75% of all statistics are made up.

3 Interactivity

Interactivity3

Kick Ass!Online Creative Examples

CP+B [US]Agency:

Interactivity3

Kick Ass!Online Creative Examples

DM9 DDB [BR]Agency:

Interactivity3

Kick Ass!Online Creative Examples

Y&R [AU]Agency:

Interactivity3

Kick Ass!Online Creative Examples

Glue [UK]Agency:

Interactivity3

Kick Ass!Online Creative Examples

UnknownAgency:

Kick Ass!Online Creative Examples

You can’t spend 5 minutes playing with a TVC

4 Play

Play4

Kick Ass!Online Creative Examples

Saatchi [BR]Agency:

Play4

Kick Ass!Online Creative Examples

Soap [AU]Agency:

Play4

Kick Ass!Online Creative Examples

DDB [CA]Agency:

Play4

Kick Ass!Online Creative Examples

Glue [UK]Agency:

Play4

Kick Ass!Online Creative Examples

Samuelson Talbot [AU]Agency:

Play4

Kick Ass!Online Creative Examples

Soap [AU]Agency:

Myspace Page

Play4

Kick Ass!Online Creative Examples

UnknownAgency:

Kick Ass!Online Creative Examples

Let the user create something inside a banner

5 Create

Create5

Kick Ass!Online Creative Examples

Soap [AU]Agency:

Create5

Kick Ass!Online Creative Examples

Unknown

Website

Agency:

Create5

Kick Ass!Online Creative Examples

United Virtual [US]Agency:

Create5

Kick Ass!Online Creative Examples

UnknownAgency:

Kick Ass!Online Creative Examples

Do something that’s never been done before

6 Innovate

Innovate6

Kick Ass!Online Creative Examples

Bascule [JP]Agency:

Innovate6

Kick Ass!Online Creative Examples

Profero [UK]Agency:

Kick Ass!Online Creative Examples

If you can cover all six areas while still keeping a strong idea

(easier said than done)

then you’re bound to have a kick ass campaign.

Kick Ass!Online Creative Examples

Thanks

This presentation will be available on

http://www.bannerblog.com.au/news

tomorrow

Other Links

www.soap.com.au

www.soap.com.au/top6