Newcastle

Online Seller UK Meetup#onsNEWCASTLE

14th January, 2016@OldGeorgePub

In Partnership with

Topics for this evening

1. “ Global eCommerce – where should you start selling next?” - Deepak Goyal: Currencies Direct

2. “eBay – How to get ahead in 2016” - Laura Mathieson: SellingoneBayUK

3. “eBay Sell more by selling more – the eBay flywheel effect” - George Kinghorn: Bayacademy

All Slides will be emailed!

What’s On Today

20mins + 10 mins Q & A

Networking After the event until 8:

00pm

Collaboration with

Laura Mathieson- SellingoneBayUK

⊙ Sponsorship from Currencies Direct

Newcastle Event brought

to you in

Hello!I’m Darren RatcliffeMD, We Are Digitl

& Co-Organiser Online Seller UK Events.

I will be your host for this evening.

You can find me @webdarren

How it all Started?

Prabhat started OSUK with meetups in South Wales in 2012

with 10-15 attendees and grew to 30-45 attendees with in short time

HELP FOR LOCAL SMEsTO START OR GROW ONLINE BUSINESS

Aim to

2016

We are aiming for events in ➔ Newcastle➔ Manchester ➔ Leeds➔ London➔ Birmingham➔ Bristol➔ Norwich➔ Newport

Who’s talking?

Optimising global selling and choosing where next?

Deepak Goyal

Lets talk about

Currencies Direct | All rights reserved 2014 © 2

E-tailingLet’s talk

TO HELP YOU

CREATEAND MAINTAIN AGILE

GROWTHAND INCREASEREVENUE FROMINTERNATIONAL SALES:

How currency affects your online business

Control costs when using international marketplaces

Global selling choosing the right market

Currencies Direct | All rights reserved 2014 © 3

E-tailingLet’s talk

Trade volumesHOW EVERYDAY CURRENCY MOVEMENT IMPACTS ONLINE SELLERS

in overseas sales$10,000

Jan 11th 2016£6,885

Dec 11th 2015£6,590

£295 Better off

Currencies Direct | All rights reserved 2014 © 4

Reduce the cost of imported stock

E-tailingLet’s talk

circa 7.5%

Currencies Direct | All rights reserved 2014 © 5

Reduce the cost of imported stock

E-tailingLet’s talk

< 1%

Currencies Direct | All rights reserved 2014 © 6

Reduce the cost of imported stock from overseas

E-tailingLet’s talk

$100 1.5000

GBP/USDexchange rate

£66.66

Purchase price

Cost price in GBP

1.5400 £64.93

Cost price reduced by 2.6%

ENSURE YOU ACHIEVE THE BEST EXCHANGE RATE FOR OVERSEAS STOCK PURCHASES TO LOWER YOUR INPUT COSTS

Currencies Direct | All rights reserved 2014 © 7

E-tailingLet’s talk

of online retailers generate 20-30% of their sales overseas…mainly using marketplaces

of online retailers agree that Amazon marketplaces provide the best opportunity to sell internationally

CROSS BORDER TRADE ECOMMERCE SALES SET TO GROW BY NEARLY 500% IN THE NEXT 5 YEARS

Grow your international sales

1/3

Source: Channel Advisor Multichannel report

2/3

Currencies Direct | All rights reserved 2014 © 8

Control the costs when selling on internati nal marketplaces

E-tailingLet’s talk

Sales proceeds held in source currency (Seller Central module)

Amazon Currency Converter for Sellers (ACCS) charges up to 4% of your international revenue

Proceeds converted into your home currency

Currencies Direct | All rights reserved 2014 ©

Increase your revenues from internati nal marketplaces

9

E-tailingLet’s talk

Payments go to your e-tailer Collection Account

You save up to 3% on your international sales

YOU CAN SAVE UP TO 3% OF THE TOTAL SALES VALUE ON CURRENCY CONVERSION BY USING A COLLECTION ACCOUNT

Currencies Direct | All rights reserved 2014 © 10

E-tailingLet’s talk

How do Collection Accounts work?

Currencies Direct | All rights reserved 2014 © 11

Does it work for ebay and other internati nal marketplaces?

E-tailingLet’s talk

You can hold balances in foreign

currencies…..but you can only withdraw in your ‘home currency’

You can try to pay into a supplier’s Paypal account

Currencies Direct | All rights reserved 2014 © 12

Does it work for ebay and other internati nal marketplaces?

E-tailingLet’s talk

does not allow you to enter the details of a different currency account onto your profile! They want you to use Paypal

only allows you to take money out in your own currency usually GBP….and they charge!

Transfer fee 1.4% - 3.4% + 20p (value dependent)

Exchange rate conversion loss 3.5%Cross border fee 0.4% - 1% (country dependent)

Total up to 7.9% of the sale price!

Currencies Direct | All rights reserved 2014 © 13

E-tailingLet’s talk

Where to choose next?

Currencies Direct | All rights reserved 2014 © 14

E-tailingLet’s talk

What are the questions you should ask yourself before choosing?

1. Where is my product going to sell at a profit?

2. Who can help me sell it there?

3. How will I manage fulfilment, shipping, returns?

4. Can I speak the language? What about translating listings?

5. Who will manage Customer Service?

6. How will I manage currency and getting paid?

7. What about tax – do I pay it here or there or both?

Currencies Direct | All rights reserved 2014 © 15

E-tailingLet’s talk

What are the questions you should ask yourself before choosing?

Currencies Direct | All rights reserved 2014 © 16

E-tailingLet’s talk

What are the questions you should ask yourself before choosing?

Currencies Direct | All rights reserved 2014 © 17

E-tailingLet’s talk

My advice?

1. Do research based on your product! Will it work?

2. Use a fulfilment programme to test the market – FBA or similar. Start with English speaking countries – USA (highest spend per person)

3. Find a globalisation (translation) provider who can manage translations and your inventory etc (costs circa 3-5%) – test foreign markets with them. Go for France and Germany – similar time zone & easy logistics

4. Consider Australia and New Zealand – lower competitive pressures

5. China, Malaysia, South Korea and Japan are all key expansion markets

6. South America & Russia markets also emerging

Currencies Direct | All rights reserved 2014 © 18

E-tailingLet’s talk

TRUSTED BY OVER

200,000 CLIENTS AND AUTHORISED BY THE FINANCIAL CONDUCT AUTHORITY

20 YEARS EXPERIENCEEstablished since 1996, market leader in foreign exchange services for online retailers

$5.2BN TURNOVERE-tailer overseas bank accounts in multiple countries and currencies

OVER 2500

registered online sellers using our accounts in USA, UK and EUROPE

Currencies Direct | All rights reserved 2014 © 19

Thank you for listening.

www.currenciesdirect.com/etailers

0207 847 9269

What’s New for in 2016?

Newcastle Online Seller Meet Up January 14th 2016

•Defects•Promoted items•Rise of the Mobile buyers•Product Identifiers•General Speculation

Newcastle Online Seller Meet Up January 14th 2016

Defects1. Based on Delivery times2. More objective process3. To track or not to track?4. Still need to provide good customer service

Newcastle Online Seller Meet Up January 14th 2016

Newcastle Online Seller Meet Up January 14th 2016

Promoted Items1. Still in its infancy2. By Invitation only3. Upwardly Mobile4. Evidence that it drives traffic to shops

Newcastle Online Seller Meet Up January 14th 2016

Newcastle Online Seller Meet Up January 14th 2016

Rise of the Mobile Buyers1. 50% sales touched by mobile2. eBay app poor reviews3. Responsive templates4. Using Item Specifics

Newcastle Online Seller Meet Up January 14th 2016

Newcastle Online Seller Meet Up January 14th 2016

Product Identifiers1. What are they?2. Why use them?3. Which listings?4. Get ahead

Newcastle Online Seller Meet Up January 14th 2016

Newcastle Online Seller Meet Up January 14th 2016

General Speculation1. More Auctions2. Easy personalisation3. eBay Plus4. Globalisation

Newcastle Online Seller Meet Up January 14th 2016

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Digital Marketing & eCommerce Training in Newcastle and Manchester

-> Newcastle eBay Masterclass Training on 09/02/2015

Early Bird Tickets Available

www.OnlineSellerUK.com

We have planned series of training.

Other Trainings includes eBay & Amazon to Adwords, Email Marketing, Google Shopping, SEO, Digital Marketing Planning and Magento.

We have new event dates for you.March 10th and May 12th here .

Please book your ticket on

www.onlineselleruk.com

“ Thanks!Everyone for being with us tonight. Stayaround for Networking until 8

Visit us for Regular

Updates on Future Events

Contact Prabhat Shah

Email: ps@onlineselleruk.com

Landline: 029 2236 2596 Mobile: 0751 88 39629

www.OnlineSellerUK.com

@OnlineSellerUK