Online Marketing for Small Businesses: Email Marketing

Creating Your First Email Newsletter

• Logon to An Email Marketing Company– Constant Contact, Vertical Response, iContact,

Mailchimp• Select Email Template• Input Email Message Settings• Create Email Message• Select Email List• Select Delivery Date

Choose Email Marketing Service

Select Email Template Wizard

Select Email Template

Email Message Settings

Email Message Settings

Create Email Message

Select Email List

Select Delivery Date

Subject lines

• First things people read• Will determine open rates• Short and Descriptive• Don’t be Too Cute• Think Like a Newspaper Headline• http://www.copyblogger.com/email-subject-li

nes/• http://lyrishq.lyris.com/index.php/Email-Mark

eting/Email-Subject-Lines-15-Rules-to-Write-Them-Right.html

Header

• Subject Line• From Line

Subject Lines

Copy and Content

• Know Your Audience• Header (Top Of Email)• Proof Read• Bullet Points (scannable)• Image Alt Text• Table of Contents• Editorial Calendar

Email Newsletter Samples

• http://www.urbachletter.com/• http://www.bluepenguindevelopment.com/in

dex.htm• http://blog.oomgroup.com/

Relevant

Overall Design

• Great Design for InbBox• Design for Mobile Devices• http://designrfix.com/inspiration/newsletter-d

esigns-60-great-examples

Analytics

• Open rates• Click through rates• And more

Analytics Image

Welcome Email

• Like a first date• Consistent Branding• Friendly Tone• Remove Obstacles• Offer• Call To Action

Building Readership

• Adding Email Subscribe Form• Web site, blogs, everywhere• Events• 50 Ways To Grow Your Email List

http://www.verticalresponse.com/sites/www.verticalresponse.com/files/50_ways_to_grow_your_list_guide.pdf

Email Forms and more…

Compliance

• Opt-ins and Ethical• Don’t Buy Email Addresses

Social Media Integration

Choosing An Email Marketing Service

• Web site, blogs, everywhere

More On Email Marketing

• Build Relationships• Dating Your Leads. Marrying Your Customers• Integrate Email Marketing with Other

Marketing