Post on 17-May-2015
Knowing Consumers' Frame of Mind
= The Last Word in Targeting
Damon FrancisBusiness Development Director
Revolutionary Times1950s & 1960s
• TV radically increases marketing messages
• Brands invest to reach consumers with new medium
• Agencies shape messages to make them exciting
Today• Web radically increases
marketing messages
• Brands invest to reach consumers with new medium
• Online ad technologies match content to message - poorly
But also Challenging timesSymptoms• Declining CTR / Remnant Prices
Falling• Brand Advertisers Under-
Represented
Prescriptions• "When an ad is targeted
properly, it ceases to be an ad, it becomes important information," … WPP
• On average, 82% of all campaigns evaluated showed a positive sales lift … for the brands being advertised increased by 22% … Comscore
• [A] simple and effective way to mitigate the increasing risk associated with today’s digital advertising environment is to test the quality of an ad’s creative strategy and execution before launching a campaign … Comscore
3Confidential
Targeting… today
Vs.
“State of the Art” in Online Advertising
6
Confidential
“State of the Art” in Online Advertising
“State of the Art” in Online Advertising
“State of the Art” in Online Advertising
Semantic Targeting-Cookie-less Targeting
Semantic Tagging of Content
Confidential 10
Page contents are semantically processed & tagged using methods similar to human comprehension in preparation for precise selection by the ad server.
semantictags
Admant
Understands Ad Desires
Define AD Desire
Confidential 12
Profiling
Via simple UI at admantx.com user can create the profile of the content that better fits the ad.
Serve better Ads
Confidential 13
ad server
Profilingsemantictags
Proof MetricsDisplay Ads Airlines Fashion
Consumer Products
Improved CTR + 200% + 140%
+ 160%
Search Ads Admantx + AdSense
Google AdSense
CTR 2.63% 0.93%
Click Value 0.22 Euro 0.13 Euro
CPM per Page 0.65 0.13
Traffic Increase + 77% --
THANK YOU
Damon Francisdfrancis@admantx.com
Office +44 (0)207 183 0305
Mobile +44 (0)7517 274206
follow us on:www.admantx.comwww.blog.admantx.c
omtwitter @ADmantX