Online Advertising Theatre; Knowing Consumers' Frame of Mind = The Last Word in Targeting

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Knowing Consumers' Frame of Mind = The Last Word in Targeting Damon Francis Business Development Director

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Transcript of Online Advertising Theatre; Knowing Consumers' Frame of Mind = The Last Word in Targeting

Page 1: Online Advertising Theatre; Knowing Consumers' Frame of Mind = The Last Word in Targeting

Knowing Consumers' Frame of Mind

= The Last Word in Targeting

Damon FrancisBusiness Development Director

Page 2: Online Advertising Theatre; Knowing Consumers' Frame of Mind = The Last Word in Targeting

Revolutionary Times1950s & 1960s

• TV radically increases marketing messages

• Brands invest to reach consumers with new medium

• Agencies shape messages to make them exciting

Today• Web radically increases

marketing messages

• Brands invest to reach consumers with new medium

• Online ad technologies match content to message - poorly

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But also Challenging timesSymptoms• Declining CTR / Remnant Prices

Falling• Brand Advertisers Under-

Represented

Prescriptions• "When an ad is targeted

properly, it ceases to be an ad, it becomes important information," … WPP

• On average, 82% of all campaigns evaluated showed a positive sales lift … for the brands being advertised increased by 22% … Comscore

• [A] simple and effective way to mitigate the increasing risk associated with today’s digital advertising environment is to test the quality of an ad’s creative strategy and execution before launching a campaign … Comscore

3Confidential

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Targeting… today

Vs.

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“State of the Art” in Online Advertising

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Confidential

“State of the Art” in Online Advertising

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“State of the Art” in Online Advertising

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“State of the Art” in Online Advertising

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Semantic Targeting-Cookie-less Targeting

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Semantic Tagging of Content

Confidential 10

Page contents are semantically processed & tagged using methods similar to human comprehension in preparation for precise selection by the ad server.

semantictags

http://www.ramanmedianetwork.com/success-award-for-facebooks-mark-zuckerberg/
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Admant

Understands Ad Desires

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Define AD Desire

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Profiling

Via simple UI at admantx.com user can create the profile of the content that better fits the ad.

http://www.admantx.com/
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Serve better Ads

Confidential 13

ad server

Profilingsemantictags

http://www.ramanmedianetwork.com/success-award-for-facebooks-mark-zuckerberg/
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Proof MetricsDisplay Ads  Airlines Fashion

Consumer Products

Improved CTR + 200% + 140%

+ 160%

Search Ads Admantx + AdSense

Google AdSense

CTR 2.63% 0.93%

Click Value 0.22 Euro 0.13 Euro

CPM per Page 0.65 0.13

Traffic Increase + 77% --

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THANK YOU

Damon [email protected]

Office +44 (0)207 183 0305

Mobile +44 (0)7517 274206

follow us on:www.admantx.comwww.blog.admantx.c

omtwitter @ADmantX


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