OLD PROBLEMSNew Tools

WHAT WE WILL DO TODAY

THE TOOLS1. What they are2. How they work

THE PROBLEMS3.Recruitment4.Engagement5.Retention

HOW BOTH FIT TOGETHER

“___________ is only a novelty, a fad.”

 “The horse is here to stay but the

automobile

is only a novelty, a fad.”

There’s a difference between social MEDIA and

social NETWORKING

THE TOOLS

Facebook

Linkedin

Twitter

YouTube

Blogs

•

750 million+ profiles

If Facebook were a country, it would be 3rd largest in world

Over 50% of profile users log in every single day

Average user has 130 confirmed friends

Over 120 million individual members and over 2 million company pages

Every single Fortune 500 company has a executive with a Linkedin profile

Over 80% of companies use Linkedin to search or source for job candidates

There are over 106 million twitter users, with about 300,00 accounts added daily

There are about 55 million “tweets” per day – each tweet a maximum of 140 characters

If you printed the tweets so far and laid the paper end-to-end, it would stretch around the earth’s equator 2.5 times

The second largest search engine (after Google)

More than 2 billion views per day

35 hours of video uploaded every minute

More video uploaded to YouTube in 60 minutes than the 3 major US networks created in 60 years

There are around 150 - 200 million active blogs

When you Google the term “HR Blogs”, you get 120 million results

About 4 in every 10 Americans claim to read blogs, about the same number of adults (25%) who publish them

RECRUITING

Have Candidates Find YOU

Employee Engagement and Retention

DON: I give you money, you give me ideas.

PEGGY: You never say thank you.

DON: That’s what the MONEY is for!

“A heightened emotional connection that an employee feels for their organization, that influences them to exert greater effort to their work”

What drives engagement? Companies that communicate effectively are 4 ½ times more likely to report high levels of employee engagement.

Senior leaders who care

Manager feedback/dialog

Frequent and authentic communication

A voice that mattersLearning and growth

opportunitiesQuality relationships

1. Monitor and Listen2.Define Your Goals3. Create Your Strategy4.Choose Your Platform5.Integrate6.Evaluate

BE REMARKABLE

"How can you squander even one more day not taking advantage of one of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?"

- Seth Godin

THANK YOU!Please connect with me

www.joanginsberg.comwww.linkedin.com/in/joanginsberg

www.twitter.com/JoanGinsbergwww.facebook.com/JoanGinsberg

ginsberg.joan@gmail.com248-761-4403