Old Problems, New Tools
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OLD PROBLEMS New Tools
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Social Media and Networking for the Human Resources professional.
Transcript of Old Problems, New Tools
OLD PROBLEMSNew Tools
WHAT WE WILL DO TODAY
THE TOOLS1. What they are2. How they work
THE PROBLEMS3.Recruitment4.Engagement5.Retention
HOW BOTH FIT TOGETHER
“___________ is only a novelty, a fad.”
“The horse is here to stay but the
automobile
is only a novelty, a fad.”
There’s a difference between social MEDIA and
social NETWORKING
THE TOOLS
YouTube
Blogs
•
750 million+ profiles
If Facebook were a country, it would be 3rd largest in world
Over 50% of profile users log in every single day
Average user has 130 confirmed friends
Over 120 million individual members and over 2 million company pages
Every single Fortune 500 company has a executive with a Linkedin profile
Over 80% of companies use Linkedin to search or source for job candidates
There are over 106 million twitter users, with about 300,00 accounts added daily
There are about 55 million “tweets” per day – each tweet a maximum of 140 characters
If you printed the tweets so far and laid the paper end-to-end, it would stretch around the earth’s equator 2.5 times
The second largest search engine (after Google)
More than 2 billion views per day
35 hours of video uploaded every minute
More video uploaded to YouTube in 60 minutes than the 3 major US networks created in 60 years
There are around 150 - 200 million active blogs
When you Google the term “HR Blogs”, you get 120 million results
About 4 in every 10 Americans claim to read blogs, about the same number of adults (25%) who publish them
RECRUITING
Have Candidates Find YOU
Employee Engagement and Retention
DON: I give you money, you give me ideas.
PEGGY: You never say thank you.
DON: That’s what the MONEY is for!
“A heightened emotional connection that an employee feels for their organization, that influences them to exert greater effort to their work”
What drives engagement? Companies that communicate effectively are 4 ½ times more likely to report high levels of employee engagement.
Senior leaders who care
Manager feedback/dialog
Frequent and authentic communication
A voice that mattersLearning and growth
opportunitiesQuality relationships
1. Monitor and Listen2.Define Your Goals3. Create Your Strategy4.Choose Your Platform5.Integrate6.Evaluate
BE REMARKABLE
"How can you squander even one more day not taking advantage of one of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?"
- Seth Godin
THANK YOU!Please connect with me
www.joanginsberg.comwww.linkedin.com/in/joanginsberg
www.twitter.com/JoanGinsbergwww.facebook.com/JoanGinsberg
