Post on 23-Sep-2020
MICHIGAN STATE UNIVERSITY COLLEGE OF LAW BRAND STANDARDS 2
Logo
OFFICIAL LOGOOur official logo combines the Michigan State University workmark with the name of the college.
The logo must always be used as shown. Do not make any alterations.
NOTE: Lady Justice will NO LONGER be used as part of the official logo.
LOGO COLORSThe only colors acceptable for the logo are:
� all CMYK (100, 0, 90, 40) green � all black � all white
LOGO SIZEThe logo should always be a width of at least 1.0” in length.
1.0”
MICHIGAN STATE UNIVERSITY COLLEGE OF LAW BRAND STANDARDS 3
Seal & Helmet
OFFICIAL SEAL & HELMETThe seal must always be used as shown. Do not make any alterations.
The seal and helmet must always be used in conjunction with the wordmark and the wordmark must be larger in size.
SEAL & HELMET COLORSThe only colors acceptable for the seal are:
� all CMYK (100, 0, 90, 40) green � all black � all white
SEAL SIZEThe seal should always be a width of at least .75” in length.
HELMET SIZEThe logo should always be a width of at least .25” in length.
.75” .25”
MICHIGAN STATE UNIVERSITY COLLEGE OF LAW BRAND STANDARDS 4
Typography
Californian Roman
Californian Italic
Californian BoldCalifornian Black
Gotham Narrow Light
Gotham Narrow Light Italic
Gotham Narrow BookGotham Narrow Book Italic
Gotham Narrow MediumGotham Narrow Medium Italic
Gotham Narrow BoldGotham Narrow Bold Italic
Gotham Narrow BlackGotham Narrow Black Italic
MAIN
Edwardian Script (formal)
Snell Roundhand (informal)
INVITATION ONLY
GeorgiaDIGITAL Helvetica
MICHIGAN STATE UNIVERSITY COLLEGE OF LAW BRAND STANDARDS 5
Color Palette
PRIMARY
SECONDARY
NEUTRAL
ACCENTC = 0M = 100Y = 90K = 20
C = 50M = 0Y = 0K = 0
C = 40M = 100Y = 0K = 40
C = 0M = 5Y = 25K = 10
C = 0M = 70Y = 100K = 10
C = 85M = 0Y = 35K = 35
C = 60M = 0Y = 100K = 20
C = 0M = 20Y = 100K = 10
WARMGRAY 10
WARMGRAY 7
WARMGRAY 3
C = 100M = 0Y = 90K = 40
MICHIGAN STATE UNIVERSITY COLLEGE OF LAW BRAND STANDARDS 6
Photography
THE LOOKFriendly, direct, professional, approachable
Horizontal photos prevelant in our new graphic standards
MICHIGAN STATE UNIVERSITY COLLEGE OF LAW BRAND STANDARDS 7
Graphic Style
THE ARCHCopy here
ARCH SHAPESThe shape of the arch can be used as a photo frame, in a line (above), or as a graphic element.
ARCH PATTERNThe shape of the arch can be used at 100% color, or a screen, as a graphic element. If used behind logos or photos, make sure they still stand out.