1

Official 20 year celebratory logo and brand guidelines

Version 1.0

2

Primary ColoursSecondary Colours

1.11.2

Co

lou

r P

ale

tte

Se

cti

on

1.0

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

3

1.1 PrimaryColours

Shown here are the six primary 2020 Championship logo colours. Each colour represents one of the Six Nations.

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

PANTONE® 540 C: 100 M: 57 Y: 12 K: 61 R: 0 G: 48 B: 85

PANTONE® 485 C: 0 M:93 Y: 95 K:0 R: 239 G: 56 B:41

PANTONE® 361 C: 75 M: 0 Y: 100 K: 0R: 57 G: 181 B: 74

PANTONE® 298 C: 68 M: 3 Y: 0 K: 0 R: 9 G: 188 B: 239

PANTONE® 297 C: 51 M: 0 Y: 1 K: 0 R: 107 G: 206 B: 243

PANTONE® 422 C: 16 M: 11 Y: 11 K: 29 R: 160 G: 163 B: 166

C: 10 M: 7 Y: 4 K: 0R: 226 G: 227 B: 233

4

1.2 SecondaryColours

The secondary colour palette must be used when primary colours are not suitable within a particular design. Tints of black can also be used.

C: 0 M: 0 Y: 0 K: 0R: 255 G: 255 B: 255

C: 0 M: 0 Y: 0 K: 100R: 0 G: 0 B: 0

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

5

Logo FormatsLandscape LogoPortrait LogoLogo Clear space AreasLogo on BackgroundsIndividual Landscape Nations Logo’sLandscape Nations Logo on BackgroundsIndividual Portrait Nations Logo’sPortrait Nations Logo on BackgroundsLogo Don’ts

2.12.22.32.42.52.62.72.82.92.10

Lo

go

Usa

ge

Se

cti

on

2.0

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

6

2.1 Logo Formats

Shown here are the two 20 year celebratory logo formats. Both 20 year celebratory logo formats are available in CMYK, Spot Colour and RGB artwork versions.

Portrait

Landscape

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

7

2.2 Landscape Logo

Whenever possible, use the full colour landscape 20 year celebratory logo format shown here. Whenever the full colour is not suitable, please use the white-out version.

With regards to ‘Rugby’s Greatest Championship’ (RGC), please refer to section 2.5 to see colour-way usages when used on different backgrounds.

Each artwork variation of the logo is available in:

• CMYK for print• Spot Colours for special print• RGB for online/screen

Full Colour

Full ColourWhite + Grey RGC

WhiteWhite + Grey RGC

White

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

8

2.3 Portrait Logo

Only use the portrait format when the landscape format is not appropriate or suitable.

With regards to ‘Rugby’s Greatest Championship’ (RGC), please refer to section 2.5 to see colour-way usages when used on different backgrounds.

Each artwork variation of the logo is available in:

• CMYK for print• Spot Colours for special print• RGB for online/screen

Full Colour

Full ColourWhite + Grey RGC

WhiteWhite + Grey RGC

White

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

9

2.3 Restricted Print 20 Year Celebratory Logo’s

In addition to the full colour versions of each 20 year celebratory logo format, the simplified landscape and portrait logos are available for when print restrictions need to be adhered to.

Use either of these versions when colour printing is not available. Different tints of black can also be used as previously discussed in Section 1.2.

Always use the correct 20 year celebratory logo artwork files provided and where possible always use the full colour version before considering the versions shown here.

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

Portrait

Landscape

10

2.4 Clear space Areas

Each 20 year celebratory logo format has a clear space area around it in which no other graphic element should encroach.

For each 20 year celebratory logo format the clear space area is defined by 20% the height or width of the ‘20’ mark. This DOES NOT INCLUDE RGC.

20

%

20%

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

11

2.5 Logo onBackgrounds

When used on a black /dark background, you should use the full colour version. With regards to RGC, (RUGBY’S) should be white, (GREATEST) should be PANTONE® 422 or the CMYK/RGB equivalent, and (CHAMPIONSHIP) should be white.

When used on a white / light background, you should use the full colour version. With regards to RGC, keep it all in one colour which is PANTONE® 422 or the CMYK/RGB equivalent.

When used on an image, you should use the white-out version. With regards to RGC, keep it all in one colour - which is white.

When used on a grey/silvery background, you should use the white out version. With regards to RGC, keep it all in one colour which is white.

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

12

2.6 Individual LandscapeNations Logo’s

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

These are the individual landscape logo’s for each nation. Artwork files are available for all official variations of the positioning statement in all 4 languages.

With regards to ‘Rugby’s Greatest Championship’ (RGC), please refer to section 2.7 to see colour-way usages when used on different backgrounds.

Scotland Wales

IrelandFrance

Italy

England

13

2.7 Landscape NationsLogo on Backgrounds

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

Scotland

Wales

Ireland

France

Italy

EnglandWhen used on a black / dark background, (RUGBY’S) should be white, (GREATEST) should be PANTONE® 422, or the CMYK/RGB equivalent, and (CHAMPIONSHIP) should be white.

When used on a white / light background, keep RGC all in one colour which is PANTONE® 422 or the CMYK/RGB equivalent.

When used on an image, be sure to use the main white-out version because the individual colours do not work well when on an image.

When used on a grey / silvery background, keep RGC all in one colour which is white.

14

2.8 Individual PortraitNations Logo’s

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

These are the individual portrait logo’s for each nation. Artwork files are available for all official variations of the positioning statement in all 4 languages.

With regards to ‘Rugby’s Greatest Championship’ (RGC), please refer to section 2.9 to see colour-way usages when used on different backgrounds.

Scotland WalesIrelandFrance ItalyEngland

15

2.9 Portrait NationsLogo on Backgrounds

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

Scotland

Wales

Ireland

France

Italy

EnglandWhen used on a black / dark background, (RUGBY’S) should be white, (GREATEST) should be PANTONE® 422, or the CMYK/RGB equivalent, and (CHAMPIONSHIP) should be white.

When used on a white / light background, keep RGC all in one colour which is PANTONE® 422, or the CMYK/RGB equivalent.

When used on an image, be sure to use the main white-out version because the individual colours do not work well when on an image.

When used on a grey / silvery background, keep RGC all in one colour which is white.

16

2.10 LogoDon’ts

Do not mix the primary colours around

Do not remove any part of the logo

Do not warp the logo in any way Do not use the logo mark on its own at any time

Do not rotate the logo in any way

Do not change the colour of RGC to anything other that white grey white or all grey

Do not change the colour of the logo mark to anything other than discussed previously

Do not alter the logo in any way

Do not change the layout of the logo

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

17

Digital Assets - Fixture ListDigital Assets - Social CoversDigital Assets - Start and End FrameDigital Assets - Official WebsiteStationery Assets - Powerpoint TemplateStationery Assets - LetterheadStationery Assets - Email SignatureEvent Branding

3.13.23.33.43.53.63.73.8

Lo

go

Ap

pli

ca

tio

n

Se

cti

on

3.0

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

18

3.1 Digital AssetsFixture List

As the fixture list will be shown relatively small when on screen the white-out version should be used. RGC will also stay white-out.

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

19

3.2 Digital AssetsSocial Covers

When on a busy photographic background, use the white-out version of the logo.

When used on a black / dark background, (RUGBY’S) should be white, (GREATEST) should be the RGB equivalent of PANTONE® 422 and (CHAMPIONSHIP) should be white.

Use your own initiative whether to use the landscape or portrait logo based on size of space available.

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

20

3.3 Digital AssetsStart and End Frame

When used as a start and end frame graphic, the full colour landscape version must be used.

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

21

3.4 Digital AssetsOfficial Website

When used on our website, please use the white-out landscape version. (RUGBY’S) should be white, (GREATEST) should be the RGB equivalent of PANTONE® 422 and (CHAMPIONSHIP) should be white.

The placement of the logo should be to the right hand side of the website and aligned to the centre of the Guinness Six Nations Championship logo.

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

22

3.5 Stationery AssetsPowerpoint Template

When used here, use the full colour version and use your own initiative whether to use the landscape or portrait logo based on size of space available.

The logo should always be opposite the position of the Guinness Six Nations Championship logo.

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

23

3.6 Stationery AssetsLetterhead

When used here, use the full colour landscape logo because of the space provided.

The placement of the logo should be to the right hand side of the website and aligned to the centre of the Guinness Six Nations Championship logo.

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

24

3.7 Stationery AssetsEmail Signature

When used here, use the full colour landscape logo because of the space provided.

The placement of the logo should be to the right hand side of the website and aligned to the right of the contact information.

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

25

3.8 Event Branding

When used on matchday events be sure to only use the full colour version of the logo.

Use your own initiative whether to use the landscape or portrait logo based on size of space available.

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

26

Contact Us - Approval Procedures4.1

Co

nta

ct

Info

Se

cti

on

4.0

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

27

4.1 Contact UsApproval Procedures

Any uses of the celebratory logo must be approved in writing by Six Nations Rugby Limited.

For approvals, please send proposed artwork to:

Faye O’Riordan Faye@6nations.Net

Siobhán McCartan Siobhan@6nations.Net

Offi

cia

l 20

year

cele

bra

tory

lo

go

an

d b

ran

d g

uid

elin

es

Vers

ion

1.0

28