Post on 15-Jan-2016
Objectives
– List use cases for mobile apps.
– Describe the structure of a mobile app.
– Build your own mobile app with TheAppBuilder.
What is a Mobile App?
• Good question!
What Makes a GREAT App?
• User interface
• Relevant
• Sticky
Why Mobile Apps?
• Give me 3 good reasons why I should bother!
1. Extend your reach.
2. Enhance your service.
3. Channel feedback and interaction.
Who uses Apps for Marketing?
• Honda
• Coca-Cola
• McDonald’s
Gaze into the Crystal Ball...
• Everything becoming “connected”:– TV– Blu-Ray
player– Kitchen??
http://www.cepro.com/slideshow/image/3581/
Endless Possibilities
Examples of Great Apps
• IBM Smarter Planet
Examples of Great Apps
• Woodside Photography
What is a Web App?• Native App
Speed Hardwarex Stores
• Web AppDistributio
nDevices? Standards
Build an App
• Where do I get the content?– You will already have it!– Website, promotional material, social media,
photos etc.
• How do I put it together?– Decide the sections– Summarise the content– Collate the imagery and assets
• Go Build!
Publishing
• Web App– FREE!– No store submission
• Native App– Setup charge– Subject to store approval
Marketing
• Native Apps– All via App
Store– Featured– Top 25
• Web App– Up to you!
WebApp Marketing
1. Shorten that URL! – bitly2. Get social3. App review – HTML5 Safari4. PR – HARO5. Existing outlets6. YouTube / SlideShare7. Collaboration8. Forum
Go Live
• Preview–Make edits– Check new content
• Go Live– Publish changes– Send out the link