Measuring and Optimising Apps using Google Mobile App Analytics
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Transcript of Measuring and Optimising Apps using Google Mobile App Analytics
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Measuring and Optimising Apps using Google Mobile App Analytics
@buyukgokcesu
BoostingConversion.com
BoostingConversion.com
Cemal Buyukgokcesu
Analytics and Conversion Consultant
![Page 2: Measuring and Optimising Apps using Google Mobile App Analytics](https://reader030.fdocuments.net/reader030/viewer/2022032421/55a84c151a28ab61708b45be/html5/thumbnails/2.jpg)
PCs are now small share of connected devices… Mobile is the only media time that’s growing
Source: Business Insider
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Source: tylervigen.com
Correlation: 0.992558
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Main IdeaMaximize value of each
screen
Main IdeaGet users to look at more
pages
Main IdeaGet users to come back
more often
Main IdeaAttract new users to the
site
LoyaltySessions / User
RPMRevenue / Screen
Depth of VisitScreens / Session
Session Durat. / Session# of Users
Revenue / User
LONG TERM REVENUE
Why does digital analytics matter?
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Mobile App Analytics
Is this actionable?
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All data in aggregate is
"useless"
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Mission-driven SegmentationCreating views (filters)
Creating custom dimensions
On The Fly SegmentationUser segments
Default reports & Insights
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Mission-driven SegmentationCreating views (filters)
Creating custom dimensions
On The Fly SegmentationUser segments
Default reports & Insights
![Page 9: Measuring and Optimising Apps using Google Mobile App Analytics](https://reader030.fdocuments.net/reader030/viewer/2022032421/55a84c151a28ab61708b45be/html5/thumbnails/9.jpg)
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Create your own metrics
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Mission-driven SegmentationCreating views (filters)
Creating custom dimensions
On The Fly SegmentationUser segments
Default reports & Insights
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New app-centric data and reports
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Retroactive
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Track immediate impact of marketing campaigns
Real-time reporting
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Cohort analysis: ability to create a unique group of visitors that share a commonality
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Cohort analysis: measure retention
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Solution Gallery for more segmentation ideas
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goo.gl/ZKyjSU
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“If you torture the data long enough, it will confess.”Ronald CoaseProfessor Emeritus of EconomicsUniversity of Chicago Law School
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Get full visibility into how your users are finding your app
“Acquisition” → “Google Play” → “Referral Flow”
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Find out which devices you need to optimise for
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Prioritize development by conversion
“Audience” → “Devices & Network” → “Devices”
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Find out when your app is crashing.
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“Behavior” → “Behavior Flow”
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See how user navigation is impacted by screen resolution
“Behavior” → “Behavior Flow”
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Which users to focus on?“Behavior” → “Behavior” → “Loyalty”
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Find out what your users are buying
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Breaking Down Cross-device Barriers
Mobile Web & App
Desktop Website
Game Console TV
Set-Top-Box
Point of Sales
User ID
Client ID Client ID Client ID Client ID Client ID
&cid=111 &cid=222 &cid=333 &cid=444 &cid=555
5 Users
1 User&uid=456
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Cross Device: Device overlap
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Cross Device: Device Paths
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Perspective matters...
10/90 Rule Image Credit: Getty & Imgur
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Thanks!
@buyukgokcesu
BoostingConversion.com
BoostingConversion.com
Cemal Buyukgokcesu
Analytics and Conversion Consultant