NSCEC Be Our Guest

Be Our GuestSprinkle Some Disney Magic on Your Campus Visits

Be Our GuestSprinkle Some Disney Magic on Your Campus Visit

Setting Expectation About Us

About You - Why This Session?Invest in Your Visits

Fix Your 3 P’s More 3 P’s to Guest Experiences

It’s All About the Experience(How to Sprinkle Some Magic)

Your Questions Resources to Learn More

Guests pay a “premium” price to “experience” Walt Disney World (and most come back for multiple visits).

You’ll discover the strategy and tactics behind their “magic" and how to

“sprinkle” some of your own on all aspects of your campus visit program.

You don’t need Disney-sized resources,

budgets or pixie dust; just the knowledge and understanding of how

staging a better campus visit “experience" will positively impact

your enrollment.

About US

Presbyterian Affliation Founded 1898 920 Students 12% International Top Tier National Liberal ArtsOne of Nation’s Oldest Honor System Member of the Southern Consortium

AGNES SCOTT COLLEGE Decatur, Georgia

Metropolitian Atlanta (ITP)Featured in 20 feature films

“Educates women to think deeply, live honorably and engage the intellectual and social challenges of their times.”

Methodist Affliation Founded 1872 1432 Students 45 States & 13 Countries Top Tier National Liberal ArtsYour Hendrix Odyssey Member of the Associated Colleges of the South

HENDRIX COLLEGE Conway, Arkansas 20 Minutes North of Little Rock6 Years on US News “Up & Coming National Liberal Arts”

“There should be at least one college as good as Hendrix in every state!”

What Campus Visit Magic are you Seeking?

Invest in your campus Visit

Noel-Levitz

Art & Science

Most Influential Information in Application Process

68 % Campus Visit 39% Family Member/Friends33% Current Students/Alumni26% Website25% Printed Material24% Guidance Counselor 24% Admission Staff

Agnes Scott College Julia Thompson Smith Chapel

Hendrix College Wellness and Athletic Center

71% Say the campus visit is the most trusted source of information

Eduventures

(84% use the web most heavily in research)

More than half the respondents indicated that the “attractiveness of the campus” was essential or very important in their decision where to attend school. Students said that poorly maintained open spaces played a key role. And 50 percent either strongly agreed or agreed with the statement, “When I first saw the campus, I knew this was the right college for me.”

Facilities Manager Magazine survey of 16,000 college students at 46 colleges their about college choice

Agnes Scott College McCain Library

Eduventures6.9% More likely to graduate in four years vs. those that don’t visit campus prior to enrolling

Higher Education Research Institute at UCLA

Hendrix College “Pecan Grove”

“I visited campus and it felt right!”

it’s all about the experience!

Fix your three P’s Parking, plumbing and place

People, process and place

Disney’s three P’s of the guest experience:

People (Cast)

“The organization must be with you or you can’t get it done!” Walt Disney

(SETTING)

“A poorly maintained setting is just as telling as a poorly designed one.” Be Our Guest

(SETTING)

“A poorly maintained setting is just as telling as a poorly designed one.” Be Our Guest

Process

“…pocket sized flash cards about events and new attractions are distributed…” Be Our Guest

it’s all about the experience!“Customers (student and parents) want memorable

experiences, and companies (colleges) must become stagers of experiences.”

Entertainment

EstheticImmersion

Escape

Education

Absorption

Passive Active

(note: insert team photo at Magic Kingdom with

waste receptical) aesthetic/Esthetic

1. Integrate Four E’s2.Aesthetics/Esthetics

3. Authentic/Real4. Customization

5. Anchored in Stories (not stats) 6. Sensory Engagement7. Emotional Engagement8. Signature Moment

9. Themes 10. Mix in Memorabilia

Experiences

aesthetic/Esthetic

aesthetic/EstheticAgnes Scott College - Buttrick Hall

aesthetic/Esthetic Hendrix College - Ellis Hall

Authentic/Real

Authentic/RealAgnes Scott College Woodruff Athletic Center “Embracing Athletics” Authentic/Real

Agnes Scott College “The World. For Women.”

Authentic/Real

Hendrix College “Eating off the tray!”

Customization(Mass)

Virtual ExperienceCustomization

Virtual Experiencemass Customization

Storytelling

Virtual Experiencemass

Anchored in StoriesStorytelling

Agnes Scott College “Ringing the Bell”

(note: insert team photo at Magic Kingdom with some

type of sensory engagement)

Sensory Engagement

Hendrix College “Birthday Traditions”

Storytelling

Emotional Engagement

Emotional EngagementAgnes Scott College “Black Ring Mafia”

Emotional EngagementHendrix College “Shirt Tales”

Sensory Engagement

Sensory EngagementSensory Engagement

Agnes Scott College “Scent of The Quad”

Sensory Engagement

Hendrix College “Harmonic Fugue”

Signature Moment

(note: insert team photo at Magic Kingdom with some

type of sensory engagement)

Signature moment

Signature MomentAgnes Scott College “McCain Library”

Signature Moment

Hendrix College “National Signature Moment”

Themes

“The Hendrix Experience”

Themes“Great Scott”

Themes

“The Hendrix Experience”

Themes

Memorabilia

Agnes Scott College “Scottie Pins”

Memorabilia

Agnes Scott College “Scottie Pins”

Memorabilia Agnes Scott College “Funnel Memorabilia”

Memorabilia

Hendrix College “Admissions T-shirt”

Memorabilia

Hendrix College “Pop-up Ivan”

Memorabilia

Hendrix College “Admissions T-shirt”

Memorabilia“Disco Tray”

Laura Martin Agnes Scott College

Vice President of Enrollment and Dean of Admission &

Financial Aid

lmartin@agnesscott.edu

Karen Foust Hendrix College

Executive Vice President for Strategic Initiatives and

Vice President for Enrollment

foust@hendrix.edu

Jeff Kallay Render Experiences

Cofounder and CEO

jeff@renderexperiences.com

NSCEC Be Our Guest

Education

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Jerry Kermode; Our Guest for September

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