Velta Mestere

Board member

RealWeb Latvia

10 NOV, 2014

Nowadays tools

DoubleClick Bid Manager

Sky-rocket in the RTB world

Ads evolution

Traditional

media

Technologies Target audience

Changes and complications

Data Sales

channels

Formats &

devicesMeasurement

Stress is growing

United platform

Adwertising platform of nowadays

United profile of user

All chanells

Creatives, purcheases,

goods, leading and reports

Attribute of cross-chanells

knows all about Your user

Reporting

Rates

managing

DoubleClick Search: faster, better,

esierAlll serach systems together, powered by Google and integrated

in DoubleClick

Data about the users

Tehnology RTB

Tehnology RTB

Increasing of

conversions

What is included in

DBM by Google?

More than 1500 pages with LV, LT, EE traffic

per each country

delfi.lv

youtube.com

Salidzini.lv

facebook.com

linkedin.com

ss.lv

draugiem.lv

Inbox.lv

ebay.com

kurpirkt.lv

cv.lv

And more others …

Latvia:

DBM in Latvia

* Without mobile use

More than

Users per day (cookies)

1milj.

More than

Exposures per day

32 milj

Channels & Sites

Create own packages with

home pages or target to the

exact home page

Key words

Exposures only on the home

pages with relevant key words

Target audience

Third party data (17 exchanges)

Own data

Audience from DoubleClick

Search

Google Analytics

Categories

More than 1450 selected and

clasified categories by Google

User language

Browser language

Ads will be placed in different devices

differently

And all those

targetings and

conditions we can

cross in free way

RTB bids for CPM

Double Click sets:

Automatical settings of CPC goals

Automatical settings of CPA goals

Automatical settings of ROI goals

What else ?

Increasing of

conversions

Remarketing to the Facebook.com

Ads to the Youtobe

Look-a-like service ( it is possible to count how many

purcheases where made by users who did not click on Ad)

Place DBM code to the site for the information collection

about the audience behavior and interests, segment users by

interests and create remarketing lists for the offers

Research of interfaces:

How to be liked by everybody

Why is home

page needed?

Why is home page needed?

Customers/Partners search

Internet sales

Promotion

Support

Main rule

YOUR SITE WILL BE

TESTED BY REAL

USERS !

You adopted home pagefor all devices

But users do not notice !

This is the user believes in

• Not in the designer

• Not in the director in marketing

• Not in the business owner

• Expectation

• Previous expierence

Do not notice banners

Use tunnel eye-sight

Do not stop on the First page

Succesfully use page scroll function

Do not read

5 unexpected features of users behavior

People:

Any mistakes towards the

goal the user perceives

personally

Announce the real

reason of the

mistake to him

SOLUTION – DO THE USABILITY AUDIT

You will identify problems and get recommendations

Homepage does its job

Homepage motivates users to get desired information

Users can easily control the information

Its functions support your goals

Functions are easy-to-use and easily accessible

Navigation is easy-to-use

Its clear to the users where they are and how they can go back

Messages are easy to understand, and provide solutions

What is happening during the audit ?

Analysis of the users interaction with home page

(based on real statistic data)

creation of target audience personages

Creation of their behaviour scenarios

Going through each scenario

finding problems & recommendations

review of the succesful examples of competitors homepages

Name, age, job position

Life style, interests

Goals

Conditions and fears

Target audience personage

How he got to the site

What he will do first

How he will look for goods/service

What kind of information is neccesary

How he will buy

Behaviour scenario

Key elements of Analysis:

Screen 1

Problem

Recommendation

Screen 1 prototype with integrated recommendations

Screen 2 ........................

Screen 3 ........................

NOW

You can introduce changes

Forget about the problem to invest big

money and a lot of time

in the new page

Thank You

for Your attention !

velta@realweb.lv

www.realweb.lv

Tel: + 371 26494977

Velta Mestere