North Carolina Serials Conference

April 2003

Panel Discussion“Linking to Full-Text”

Overview

Overview of Linking at WileyWiley’s Linking GoalsTypes of Linking/ConsiderationsUsage DriversReference LinkingInbound Linking

CrossRef, Aggregators, A&Is, Local Systems

Contextual LinkingFinal Thoughts

Wiley’s Linking Goals

Increase internal usage (stickiness, click stream, non-journal products)Increase usage driven to your siteEliminate inactive or ‘Link not Found’ error messagesProvide user-friendly and helpful error messages when they do ariseImprove process for reporting and resolving bad linksFacilitate new linking services/technology

Wiley’s Linking Goals

Create a streamlined and intuitive end user experience with intelligent navigation, whereby it’s clear link goes to another publisher’s site - ideally one that is available to subscriberOffer CrossRef as first option of reference citationsOpen another window or anchor the source page when linking to reference

Types of Linking

Inbound, Outbound, InternalReference Linking (retrospective linking-past)Citation linking (prospective linking-future)‘More like this’ linking - more articles by this author, more articles like this, people who read thisContextual linking (genes, chemicals, compounds, concepts)

Considerations

Dead links Articles without structured referencesInterface – what choices are we offeringIdentifying a link - cost of mark up

Current Usage Drivers

Internal Referral Local Systems - OPACSPubMedCASISI Web of KnowledgeSwetsNetDialogCrossRef

CrossRef

179 Member Publishers6.5 Million articlesNew robust metadata look up systemNearly all members are depositing dataOver 1/3 have active reference links

CrossRef Members

AMERICAN ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE (AAAS) (the publisher of SCIENCE)AMERICAN CHEMICAL SOCIETY (ACS)AMERICAN GEOPHYSICAL UNION (AGU)AMERICAN INSTITUTE OF PHYSICS (AIP)BLACKWELL PUBLISHINGELSEVIER SCIENCE

(Academic Press, Cell Press, Churchill Livingstone, Elsevier Science, The Lancet, Mosby, W.B. Saunders)

FEDERATION OF AMERICAN SOCIETIES FOR EXPERIMENTAL BIOLOGY (FASEB)IEEIEEEINSTITUTE OF PHYSICS (IOP)KARGERKLUWER ACADEMIC PUBLISHERSNATURE PUBLISHING GROUPNEW ENGLAND JOURNAL OF MEDICINEPROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES (PNAS)THE ROYAL SOCIETY OF CHEMISTRY (RSC)SPRINGER-VERLAGTAYLOR & FRANCIS GROUPJOHN WILEY & SONSWOLTERS-KLUWER INTERNATIONAL HEALTH & SCIENCE

Potential New Usage Drivers

Search Engines Google, AltaVista, Yahoo

Local Library Systems Endeavor, Ex Libris

ISI CrossSearch Specialty A&Is and Portals

Reference Linking

Main linking methods Internal CrossRef A&I’s Aggregators/Agents Open URL

Reference Linking

Link Resolution method Internally within WIS

Journals & Non-Journal content

CrossRefMetadata, Metadata look upDigital Object Identifier (DOI)

Secondary SourcesPubMedCASISI

Abstracting & Indexing

A&Is Medline (PubMed) CAS STN Japan ISI Web of Knowledge

Agents/Aggregators

CurrentEBSCOSwetsNetMaruzen

Local Systems

OpenURLTwo Main Players

Ex LibrisBeta testing outbound-only linking now

Endeavor

IssuesMetadata exchangeLanding spot/user experience

Contextual Linking

Wiley has the excellent facilities for this – can do molecules and chemicals

SwissProt - Protein Sequence DatabaseCelera - Human Genome DatabaePDB -Protein Databank

Tagging content is expensiveIn discussions to partner with others to achieve this

Contextual Linking

Wiley has the best facilities for this – can do molecules and chemicals

SwissProt - Protein Sequence DatabaseCelera - Human Genome DatabaePDB -Protein DatabankEtc.

Tagging content is expensiveIn discussions to partner with others to achieve this

Contextual Linking

Wiley has the best facilities for this – can do molecules and chemicals

SwissProt - Protein Sequence DatabaseCelera - Human Genome DatabaePDB -Protein DatabankEtc.

Tagging content is expensiveIn discussions to partner with others to achieve this

Final Thought

Linking not a once and done project - always need to improve accuracy and performance of linking system

Fewer clicks/Easy NavigationMore contextual linksShow/search only sources subscribed to

North Carolina Serials Conf

Thank you for your time

Mike PhillipsSenior Account Manager - Wiley InterScienceJohn Wiley & Sons, STM Divisionemail: miphilli@wiley.comTel: 773-631-4001