North Carolina Serials Conference April 2003 Panel Discussion “Linking to Full-Text”
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Transcript of North Carolina Serials Conference April 2003 Panel Discussion “Linking to Full-Text”
North Carolina Serials Conference
April 2003
Panel Discussion“Linking to Full-Text”
Overview
Overview of Linking at WileyWiley’s Linking GoalsTypes of Linking/ConsiderationsUsage DriversReference LinkingInbound Linking
CrossRef, Aggregators, A&Is, Local Systems
Contextual LinkingFinal Thoughts
Wiley’s Linking Goals
Increase internal usage (stickiness, click stream, non-journal products)Increase usage driven to your siteEliminate inactive or ‘Link not Found’ error messagesProvide user-friendly and helpful error messages when they do ariseImprove process for reporting and resolving bad linksFacilitate new linking services/technology
Wiley’s Linking Goals
Create a streamlined and intuitive end user experience with intelligent navigation, whereby it’s clear link goes to another publisher’s site - ideally one that is available to subscriberOffer CrossRef as first option of reference citationsOpen another window or anchor the source page when linking to reference
Types of Linking
Inbound, Outbound, InternalReference Linking (retrospective linking-past)Citation linking (prospective linking-future)‘More like this’ linking - more articles by this author, more articles like this, people who read thisContextual linking (genes, chemicals, compounds, concepts)
Considerations
Dead links Articles without structured referencesInterface – what choices are we offeringIdentifying a link - cost of mark up
Current Usage Drivers
Internal Referral Local Systems - OPACSPubMedCASISI Web of KnowledgeSwetsNetDialogCrossRef
CrossRef
179 Member Publishers6.5 Million articlesNew robust metadata look up systemNearly all members are depositing dataOver 1/3 have active reference links
CrossRef Members
AMERICAN ASSOCIATION FOR THE ADVANCEMENT OF SCIENCE (AAAS) (the publisher of SCIENCE)AMERICAN CHEMICAL SOCIETY (ACS)AMERICAN GEOPHYSICAL UNION (AGU)AMERICAN INSTITUTE OF PHYSICS (AIP)BLACKWELL PUBLISHINGELSEVIER SCIENCE
(Academic Press, Cell Press, Churchill Livingstone, Elsevier Science, The Lancet, Mosby, W.B. Saunders)
FEDERATION OF AMERICAN SOCIETIES FOR EXPERIMENTAL BIOLOGY (FASEB)IEEIEEEINSTITUTE OF PHYSICS (IOP)KARGERKLUWER ACADEMIC PUBLISHERSNATURE PUBLISHING GROUPNEW ENGLAND JOURNAL OF MEDICINEPROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES (PNAS)THE ROYAL SOCIETY OF CHEMISTRY (RSC)SPRINGER-VERLAGTAYLOR & FRANCIS GROUPJOHN WILEY & SONSWOLTERS-KLUWER INTERNATIONAL HEALTH & SCIENCE
Potential New Usage Drivers
Search Engines Google, AltaVista, Yahoo
Local Library Systems Endeavor, Ex Libris
ISI CrossSearch Specialty A&Is and Portals
Reference Linking
Main linking methods Internal CrossRef A&I’s Aggregators/Agents Open URL
Reference Linking
Link Resolution method Internally within WIS
Journals & Non-Journal content
CrossRefMetadata, Metadata look upDigital Object Identifier (DOI)
Secondary SourcesPubMedCASISI
Abstracting & Indexing
A&Is Medline (PubMed) CAS STN Japan ISI Web of Knowledge
Agents/Aggregators
CurrentEBSCOSwetsNetMaruzen
Local Systems
OpenURLTwo Main Players
Ex LibrisBeta testing outbound-only linking now
Endeavor
IssuesMetadata exchangeLanding spot/user experience
Contextual Linking
Wiley has the excellent facilities for this – can do molecules and chemicals
SwissProt - Protein Sequence DatabaseCelera - Human Genome DatabaePDB -Protein Databank
Tagging content is expensiveIn discussions to partner with others to achieve this
Contextual Linking
Wiley has the best facilities for this – can do molecules and chemicals
SwissProt - Protein Sequence DatabaseCelera - Human Genome DatabaePDB -Protein DatabankEtc.
Tagging content is expensiveIn discussions to partner with others to achieve this
Contextual Linking
Wiley has the best facilities for this – can do molecules and chemicals
SwissProt - Protein Sequence DatabaseCelera - Human Genome DatabaePDB -Protein DatabankEtc.
Tagging content is expensiveIn discussions to partner with others to achieve this
Final Thought
Linking not a once and done project - always need to improve accuracy and performance of linking system
Fewer clicks/Easy NavigationMore contextual linksShow/search only sources subscribed to
North Carolina Serials Conf
Thank you for your time
Mike PhillipsSenior Account Manager - Wiley InterScienceJohn Wiley & Sons, STM Divisionemail: [email protected]: 773-631-4001