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Marketing on a Shoestring Budget

Melissa Stockstill, MIRMBlog: MindKube.wordpress.comWebsite: www.MindKube.com

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Marketing Strategy

A key lesson is that using new marketing channels is not a strategy unto itself, but

integrating the web into existing efforts is vital.

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You can run, but you can’t hide from the fact that everyone is online

* source: Hitwise

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Traditional Marketing

The old school stuff does work, but you have to incorporate it with the new communication channels.

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The conversation economy

Create great content that people will want to talk about

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Blogs

•FREE!!!•Just need time, not money•Mask domain•Add pages•Plug ins for other sites

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Surveys

Harness group knowledge for product development

•Vote for your favorite…•Customer satisfaction surveys•Personality quizzes

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Email

•Newsletters•Specials/Promos/Events•Surveys•Connect to contact form on your site

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Social Networking

Not just for kidsCan be targeted by resources and age

Bulletins and blogs

Event planning

Video

Great for viral

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How did you do?

Create measureable objectives for your strategy.

•Phone calls•RSS feeds•Newsletter subscriptions

•Emails •Downloads•Visits to sales office

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Thank you!

Melissa Stockstill, MIRM

Website: MindKube.com Blog: MindKube.wordpress.com