NIKE

SUZANA ARELLANO | CAITLIN BARTA TIFFANY CHOW | ERIN STRATOS

ONE DAY, AT THE BUS STOP…

CREDIBLE

Abby asks:

• Is the design appropriate to the context of use?

Isn’t Nike orange?

FINDABLE

Abby asks:

• Is a particular object easy to discover or locate?

• Does the system support navigation and retrieval?

Where’s the shoes??

CONTROLLABLE

Abby asks:

• Is the system able to adjust to the user?

• Can the user tailor information to their context?

Only two options?

CLEAR

Abby asks:

• Is the information easy to understand?

• Is the path to task completion obvious?

Swipe to select what?

VALUABLE

Abby asks:

• Is the system of great use?

• Does it improve customer satisfaction?

How do I know my stride?

IMPROVING NIKE’S MOBILE CHANNEL WITH PIA

• Make users feel at home with place-making by using strong branding.

• Use consistent identifiers and taxonomies.

• Increase resilience by providing multiple paths to get the same information

• Don’t over-reduce; maintain options that are important to the users.

REDESIGN

REDESIGN

THE NEXT DAY, IN THE STUDENT LOUNGE…

ACCESSIBLE

Abby asks:

• Can the site be used by a variety of user types via all expected channels?

Where’s my country?

USA

USEFUL

Abby asks:

• Is the system capable of producing desired results?

• Are users able to complete their intended tasks?

No more information?

vs.

COMMUNICATIVE

Abby asks:

• How does the system communicate with users?

• Is it effective for the user’s tasks and contexts?

Where did the filters go?

LEARNABLE

Abby asks:

• Does the system behave consistently?

• Is the process to accomplish things quickly understandable?

Why did things change?

DELIGHTFUL

Abby asks:

• Is the system greatly pleasing?

• What are you provide that is unexpected?

At least it’s pretty?

IMPROVING NIKE’S WEB CHANNEL WITH PIA

• Bolster place-making by allowing users to feel at home with their chosen language

• Improve correlation by suggesting alternative options.

• Stick to consistent and established mental models for search.

• Improve filters to provide resilient and adaptable searching without confusing users

REDESIGN – LANGUAGE

REDESIGN

REDESIGN - FILTER

THANKS FOR KICKIN’ IT WITH US.

ANY QUESTIONS?