Niche Marketing Impacts Time

Post on 16-Apr-2017

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Transcript of Niche Marketing Impacts Time

Niche Marketing Impacts Time

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What’s the one thing that we can’t seem to get enough of?

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I’ll give you a hint – it’s something that even though it’s very

expensive, it never seems to be properly valued by its owner.

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The answer is TIME. Our time is very expensive.

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Do you know what your time costs?

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I know what mine costs and it’s a factor that I use to make my decisions every day. So what

does time have to do with niche marketing?

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Everything!

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One of the things that holds back a new entrepreneur is not

knowing exactly what to do and spending time on the

wrong things.

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However

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If an experienced and really smart person told them step-by-step exactly what to do, as

long as they did it,

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they could eliminate some costly mistakes and make the

gap between start up and profitability much smaller.

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Niche Marketing works the same way.

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The longer you’re not focused and taking action,

the more money you’re losing.

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How Niche Marketing Impacts Time

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When it takes less time to get a new customer that saves

money. If you want to get new customers faster choose a

lane.

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Pick an area of expertise and absolutely kill it. Determine a

client or customer profile, then live and breath them.

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Know what their needs are, their habits, their obstacles,

what keeps them up at night, and everything in between.

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Then align your expertise or product with that client profile.

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The next step is to become a very valuable resource and a

leader.

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Stay very focused on your target market and your

vision.

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“Chase the vision, not the money, the money will end up following you.” - Tony Hsieh of Zappos

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The hang up is we think hmmm…… if we focus over here, what are we missing

over there?

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People are so afraid that they’re going to miss an

opportunity that they try to be everything to everybody.

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Meanwhile, they’re on the hamster wheel, robbing-peter-to pay-paul, being the jack-of-

all-trades.

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Guess what? They’re wasting time.

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Time that they could have been profitable if they just

would have chosen something, mastered it, and

rode it for the long haul.

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Are you selling to everyone? How’s that working out for

you?

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If you need some help picking a niche market I just launched a new

training product that will tell you how to make that choice step-by-step. It’s

absolutely FREE. Click here to check it out.

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Visit my website for more entrepreneur training courses.

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If you’re bootstrapping a business and need a roadmap look up my

book, Yanking Bootstraps, on

Amazon! It’s a short but powerful read that will give you strategies

to use right away in your business.

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Connect with me!Twitter -@thawkbridgesFacebook - www.facebook.com/TammyHawkBridges

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I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com for marketing training and educational information for entrepreneurs.

Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.