Niche Marketing for Mediators
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Transcript of Niche Marketing for Mediators
Working as a Mediator Series
UNDERSTANDING NICHE MARKETING: DEFINE YOUR NICHE
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
Presented by Joanne Law• Director of Studies – Mediation Institute
• General Manager Medi8 Australia
• Nationally Accredited Mediator
• Family Dispute Resolution Practitioner (FDRP)
• Diploma of Competitive Systems and Practices
• Vocational Trainer and Assessor
• Certified Life, Business and Executive Coach
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
Agenda for this webinar• Know your Niche• Common errors• Demographics• Niche Quadrants
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
• Who you want to work with• Who you target your services to• The way you make your marketing exactly right for
“your people” • Return on Investment in marketing effort
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
Demographics Your Niche
Age – 10 niche year span
Location – N/A or Suburb / Region / State
Occupation
Relationship Status
Kids?
Where are they in their lives right now?
https://www.linkedin.com/groups?home=&gid=6728284&trk=anet_ug_hm
For the worksheet go to the Linked In Group: Medi8 Mediators Network
Away From Motivation
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
Towards Motivation
Long TermShort Term
Fears
Frustrations
Aspirations
Wants
Away From Motivation
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
Towards Motivation
Long TermShort Term
Fears
Frustrations
Aspirations
Wants
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
Niche Quadrant for Marketing• Ensure you keep to the left hand side (the short term)• Focus on short term Wants and Frustrations
They don’t want to buy mediation!
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
What do they want?• Where are they in their lives right now?• What is their biggest problem right now?• What do they care about?• What makes them angry?• What keeps them awake at night?• What scares them?• What do they need to know right now to move forwards?
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
Lets work through some examples
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
Social Media To Do List for Mediators
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
Social Media To Do List for Mediators Download the template from Linked In – Medi8 Mediators Network Group
MEDIATION INSTITUTE WEBINAR SERIES IN PARTNERSHIP WITH MEDI8 AUSTRALIA - WORKING AS A MEDIATOR
Interested in a career as a Mediator? Mediation Institute is a specialist provider of vocational training in Mediation and Family Dispute Resolution. Our course is blended delivery model leveraging the internet and webcam technology to maximise accessibility for full time employees and those in rural areas
Visit www.mediationinstitute.com.au or call 1300 781 533