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Skills Module 4 – Page Skills Module 4 – Page 11
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Skills Module 4Skills Module 4
Building an e-PortfolioBuilding an e-Portfolio
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Main MapMain Map
The Electronic Job MarketThe Electronic Job Market Preparations Before You WritePreparations Before You Write Writing Targeted Resume ContentWriting Targeted Resume Content Developing e-Portfolio ContentDeveloping e-Portfolio Content Web Design ConsiderationsWeb Design Considerations Preparing Web ContentPreparing Web Content
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Electronic Job MarketElectronic Job Market
The Electronic Job MarketThe Electronic Job Market Preparations Before You WritePreparations Before You Write Writing Targeted Resume ContentWriting Targeted Resume Content Developing e-Portfolio ContentDeveloping e-Portfolio Content Web Design ConsiderationsWeb Design Considerations Preparing Web ContentPreparing Web Content
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The Electronic Job MarketThe Electronic Job Market
Electronic job marketElectronic job market - makes use of Internet - makes use of Internet technologies to recruit employees and is growing technologies to recruit employees and is growing by leaps and bounds.by leaps and bounds.
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The Electronic Job MarketThe Electronic Job Market
Figure M4.1Figure M4.1Sample Electronic Sample Electronic Job Search Job Search Documents: ASCII Documents: ASCII plain-text résuméplain-text résumémodule page 2module page 2
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The Electronic Job MarketThe Electronic Job Market
Figure M4.1Figure M4.1Sample Electronic Sample Electronic Job Search Job Search Documents: The Documents: The same résumé same résumé content in a content in a presentation formatpresentation formatmodule page 2module page 2
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Preparations Before You WritePreparations Before You Write
The Electronic Job MarketThe Electronic Job Market Preparations Before You WritePreparations Before You Write Writing Targeted Resume ContentWriting Targeted Resume Content Developing e-Portfolio ContentDeveloping e-Portfolio Content Web Design ConsiderationsWeb Design Considerations Preparing Web ContentPreparing Web Content
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Preparations Before You WritePreparations Before You Write
Hidden job marketHidden job market – the collective term used – the collective term used to describe jobs that are not advertised. to describe jobs that are not advertised.
Up to 80 percent of new jobs fall into this Up to 80 percent of new jobs fall into this category.category.
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Preparations Before You Write Preparations Before You Write Start to NetworkStart to Network
PhonePhone Face-to-faceFace-to-face Mailing listsMailing lists - -
discussion groups discussion groups organized by area of organized by area of interest. interest.
On Your Own
Build YourCommercial(module p. 4)(module p. 4)
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Preparations Before You Write Preparations Before You Write Perform Self-AssessmentPerform Self-Assessment
Skill wordsSkill words – nouns and adjectives used by organizations to – nouns and adjectives used by organizations to describe job skills which should be woven into the text of describe job skills which should be woven into the text of applicants’ resumes.applicants’ resumes.
There are many good tools for self-assessment including: There are many good tools for self-assessment including: Personality profilesPersonality profiles ChecklistsChecklists Strength identificationStrength identification Achievement listsAchievement lists Writing and projection exercisesWriting and projection exercises
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Preparations Before You Write Preparations Before You Write Research Careers, Industries, and CompaniesResearch Careers, Industries, and Companies
Directory search engineDirectory search engine - organizes listings of Web - organizes listings of Web sites into hierarchical lists. sites into hierarchical lists. Yahoo! is the most popular and well-known of these. Yahoo! is the most popular and well-known of these.
True search engineTrue search engine - uses software agent technologies - uses software agent technologies to search the Internet for key words and then places to search the Internet for key words and then places them into indexes. them into indexes. Ask Jeeves is the most popular and well-known true search Ask Jeeves is the most popular and well-known true search
engine. engine.
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Preparations Before You Write Preparations Before You Write Research Careers, Industries, and CompaniesResearch Careers, Industries, and Companies
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Preparations Before You Write Preparations Before You Write Research Careers, Industries, and CompaniesResearch Careers, Industries, and Companies
On Your Own
Start Your Research
(module p. 8)(module p. 8)
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Writing Target Resume ContentWriting Target Resume Content
The Electronic Job MarketThe Electronic Job Market Preparations Before You WritePreparations Before You Write Writing Targeted Resume ContentWriting Targeted Resume Content Developing e-Portfolio ContentDeveloping e-Portfolio Content Web Design ConsiderationsWeb Design Considerations Preparing Web ContentPreparing Web Content
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Writing Targeted Resume ContentWriting Targeted Resume ContentPowerful Objective StatementsPowerful Objective Statements
A well-developed objective statement is a A well-developed objective statement is a powerful tool for getting employers to look more powerful tool for getting employers to look more deeply into your potential. deeply into your potential.
Typical objective statements are short - between Typical objective statements are short - between one and three sentences and appear below the one and three sentences and appear below the contact information.contact information.
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Writing Targeted Resume ContentWriting Targeted Resume ContentPowerful Objective StatementsPowerful Objective Statements
On Your Own
Write Your Objective
(module p. 10)(module p. 10)
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Writing Targeted Resume ContentWriting Targeted Resume ContentImportant Contact InformationImportant Contact Information
After building your objective statement, you should dedicate the first After building your objective statement, you should dedicate the first section of your resume to your name and how you can be section of your resume to your name and how you can be contacted. contacted.
Contact information must be complete, correct, and permanent. Contact information must be complete, correct, and permanent.
If your resume is pulled for consideration six months from now, the If your resume is pulled for consideration six months from now, the contact information should still be valid.contact information should still be valid.
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Writing Targeted Resume ContentWriting Targeted Resume ContentOther Valuable Resume SectionsOther Valuable Resume Sections
The other sections included in your resume are The other sections included in your resume are determined by what you need to communicate. determined by what you need to communicate.
Ideally all other content would directly support Ideally all other content would directly support your objectives and skills. your objectives and skills.
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Writing Targeted Resume ContentWriting Targeted Resume ContentOther Valuable Resume SectionsOther Valuable Resume Sections
Team Work
Feedback. Feedback. Feedback!
(module p. 12)(module p. 12)
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Developing e-Portfolio ContentDeveloping e-Portfolio Content
The Electronic Job MarketThe Electronic Job Market Preparations Before You WritePreparations Before You Write Writing Targeted Resume ContentWriting Targeted Resume Content Developing e-Portfolio ContentDeveloping e-Portfolio Content Web Design ConsiderationsWeb Design Considerations Preparing Web ContentPreparing Web Content
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Developing e-Portfolio ContentDeveloping e-Portfolio Content
Electronic portfolioElectronic portfolio ( (e-portfolioe-portfolio) - a collection ) - a collection of Web documents used to support a stated of Web documents used to support a stated purpose such as demonstrating writing or purpose such as demonstrating writing or photography skills. photography skills.
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Developing e-Portfolio Content Developing e-Portfolio Content Electronic File FormatsElectronic File Formats
ScannableScannable resumesresumes (also called (also called ASCII resumesASCII resumes or or plain-text resumesplain-text resumes) - designed to be evaluated by ) - designed to be evaluated by skills-extraction software and typically contain all skills-extraction software and typically contain all resume content without any formatting.resume content without any formatting.
Extraction engine,-Extraction engine,- smart software with a smart software with a vocabulary of job-related skills that allows it to vocabulary of job-related skills that allows it to recognize and catalog recognized terms in your recognize and catalog recognized terms in your resume. resume.
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Developing e-Portfolio Content Developing e-Portfolio Content Electronic File FormatsElectronic File Formats
Figure M4.5Figure M4.5Sample Scannable Sample Scannable RésuméRésumémodule page 13module page 13
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Developing e-Portfolio Content Developing e-Portfolio Content Electronic File FormatsElectronic File Formats
General guidelines for creating scannable resumes include:General guidelines for creating scannable resumes include: Create a text-only file.Create a text-only file. Use only Courier or Times New Roman 10 or 12 point fonts.Use only Courier or Times New Roman 10 or 12 point fonts. Do not include formatting such as bold, underline, italics, or text Do not include formatting such as bold, underline, italics, or text
colour.colour. Do not center or tab indent text.Do not center or tab indent text. Press Enter at the end of each line. Press Enter at the end of each line. Do not include tables or graphics.Do not include tables or graphics. Leave two blank lines between sections.Leave two blank lines between sections. Capitalize all letters in section headings.Capitalize all letters in section headings. Use asterisks (*), dashes (-), or another standard keyboard character Use asterisks (*), dashes (-), or another standard keyboard character
for bullets.for bullets.
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Developing e-Portfolio Content Developing e-Portfolio Content Electronic File FormatsElectronic File Formats
Presentation resumePresentation resume - the nicely formatted - the nicely formatted paper resume that paper resume that most people are most people are familiar with. familiar with.
Figure M4.6Figure M4.6Undesirable Undesirable Presentation Presentation RésuméRésumé Print Printmodule page 14module page 14
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Developing e-Portfolio Content Developing e-Portfolio Content Electronic File FormatsElectronic File Formats
Portable document formatPortable document format ( (PDFPDF) - the standard ) - the standard electronic distribution file format. electronic distribution file format.
As you create and deliver Web content, you create files with As you create and deliver Web content, you create files with either .htm or .html as the extension. either .htm or .html as the extension.
Within these files (called HTML documents), you use hypertext Within these files (called HTML documents), you use hypertext markup language (HTML) tags to provide document formatting markup language (HTML) tags to provide document formatting instructions to Web browsers such as Microsoft Internet Explorer instructions to Web browsers such as Microsoft Internet Explorer or Netscape Communicator.or Netscape Communicator.
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Developing e-Portfolio Content Developing e-Portfolio Content GalleryGallery
An e-portfolio provides you with the opportunity to An e-portfolio provides you with the opportunity to demonstrate your skills through a gallery of works.demonstrate your skills through a gallery of works.
The gallery should include:The gallery should include: Writing samples.Writing samples. Spreadsheets or other applications of business tools.Spreadsheets or other applications of business tools. Demonstrations of analytical, tracking, planning, or management Demonstrations of analytical, tracking, planning, or management
skills.skills. Presentations that you’ve developed.Presentations that you’ve developed.
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Developing e-Portfolio Content Developing e-Portfolio Content GalleryGallery
Figure M4.7Figure M4.7Sample Job Search Sample Job Search e-Portfolio Gallerye-Portfolio Gallerymodule page 16module page 16
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Web Design ConsiderationsWeb Design Considerations
The Electronic Job MarketThe Electronic Job Market Preparations Before You WritePreparations Before You Write Writing Targeted Resume ContentWriting Targeted Resume Content Developing e-Portfolio ContentDeveloping e-Portfolio Content Web Design ConsiderationsWeb Design Considerations Preparing Web ContentPreparing Web Content
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Web Design ConsiderationsWeb Design ConsiderationsBasic Web Design PrinciplesBasic Web Design Principles
1.1. Define the site audience and purposeDefine the site audience and purpose
2.2. Some of the questions you can ask yourself to help Some of the questions you can ask yourself to help gain insight into your target audience are:gain insight into your target audience are:
What is the average age of managers and employees?What is the average age of managers and employees? How conservative is this industry?How conservative is this industry? Are employees expected to be artistic?Are employees expected to be artistic? How do employees dress?How do employees dress?
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Web Design ConsiderationsWeb Design ConsiderationsBasic Web Design PrinciplesBasic Web Design Principles
2.2. Web layoutWeb layout
Keep in mind that good printed layout does not translate Keep in mind that good printed layout does not translate effectively to the Web. effectively to the Web.
Web pages are designed to be browsed.Web pages are designed to be browsed. Web pages are not the same size. Web pages are not the same size. Web page layout varies depending on the Web browser, screen Web page layout varies depending on the Web browser, screen
resolution, operating system, and monitor being used.resolution, operating system, and monitor being used.
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Web Design ConsiderationsWeb Design ConsiderationsBasic Web Design PrinciplesBasic Web Design Principles
Figure M4.8Figure M4.8Printer Friendly Printer Friendly Web Page Web Page DimensionsDimensionsmodule page 17module page 17
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Web Design ConsiderationsWeb Design ConsiderationsBasic Web Design PrinciplesBasic Web Design Principles
Figure M4.9Figure M4.9Web Page ZonesWeb Page Zonesmodule page 19module page 19
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Web Design ConsiderationsWeb Design ConsiderationsBasic Web Design PrinciplesBasic Web Design Principles
3.3. Site structureSite structure
The structure of a Web site is how the various The structure of a Web site is how the various pages of the site are linked together. pages of the site are linked together.
There are two main schools of thought when it There are two main schools of thought when it comes to Web page length, scrolling or comes to Web page length, scrolling or clicking. clicking.
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Web Design ConsiderationsWeb Design ConsiderationsBasic Web Design PrinciplesBasic Web Design Principles
Figure M4.10Figure M4.10Documenting Documenting Web Page LinksWeb Page Linksmodule page 20module page 20
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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page
On Your Own
Build Your Resumes and Visit e-Portfolio
Sites(module p. 21)(module p. 21)
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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page
When designing a group of Web pages that are When designing a group of Web pages that are structured to work together, such as an e-Portfolio site, structured to work together, such as an e-Portfolio site, it’s critical that each page contain common colour, font, it’s critical that each page contain common colour, font, navigation, and layout design elements. navigation, and layout design elements.
It should be obvious to a user who has clicked on a link It should be obvious to a user who has clicked on a link to another site page that he or she is still in your e-to another site page that he or she is still in your e-portfolio site. portfolio site.
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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page
1.1. ColourColour
There are four colors to select for your Web site - text, There are four colors to select for your Web site - text, link, visited link, and background. link, visited link, and background.
These colours interact to create the canvas for site These colours interact to create the canvas for site content. content.
It’s important that the colors match your audience It’s important that the colors match your audience preferences and work well together. preferences and work well together.
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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page
Browser-safe coloursBrowser-safe colours - 216 different colours - 216 different colours that can be displayed by a computer using an that can be displayed by a computer using an 8-bit representation scheme. 8-bit representation scheme.
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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page
2.2. Background colourBackground colour A page background can be set to a colour or to an A page background can be set to a colour or to an
image.image. Image usually provides a more professional look.Image usually provides a more professional look.
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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page
Figure M4.11Figure M4.11Background and TitlesBackground and Titlesmodule page 22module page 22
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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page
3.3. Fonts and formattingFonts and formatting Fonts and formatting applied to your Web site Fonts and formatting applied to your Web site
usually can’t match your presentation resume, but usually can’t match your presentation resume, but should take full advantage of Web formatting should take full advantage of Web formatting without succumbing to overkill. without succumbing to overkill.
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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page
4.4. Home page contentHome page content The content for your Web site needs to be The content for your Web site needs to be
segmented into logical units that will become the segmented into logical units that will become the pages of your Web site. pages of your Web site.
The opening or home page is the entrance to your The opening or home page is the entrance to your Web site and deserves special attention.Web site and deserves special attention.
If at all possible, this page should all display in one If at all possible, this page should all display in one screen at 800x600 screen resolution. screen at 800x600 screen resolution.
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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page
Figure M4.12Figure M4.12A Sample A Sample e-Portfolio Home e-Portfolio Home PagePagemodule page 23module page 23
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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page
5.5. Document the site designDocument the site design After designing your home page, you should have a After designing your home page, you should have a
good idea of how to segment and link (organize) good idea of how to segment and link (organize) your remaining e-portfolio content. your remaining e-portfolio content.
Ideally, you should create logical groupings of Ideally, you should create logical groupings of content so that you have no more than eight links content so that you have no more than eight links on your home page. on your home page.
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Web Design ConsiderationsWeb Design ConsiderationsDesign Your Home PageDesign Your Home Page
Figure M4.13Figure M4.13Sample e-Portfolio Sample e-Portfolio Navigation ChartNavigation Chartmodule page 24module page 24
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Preparing Web ContentPreparing Web Content
The Electronic Job MarketThe Electronic Job Market Preparations Before You WritePreparations Before You Write Writing Targeted Resume ContentWriting Targeted Resume Content Developing e-Portfolio ContentDeveloping e-Portfolio Content Web Design ConsiderationsWeb Design Considerations Preparing Web ContentPreparing Web Content
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Preparing Web ContentPreparing Web ContentHTML Versus Generated CodeHTML Versus Generated Code
You can develop the HTML for your e-Portfolio Web You can develop the HTML for your e-Portfolio Web pages with a simple text editor such as Notepad or with pages with a simple text editor such as Notepad or with Web authoring software such as Microsoft FrontPage or Web authoring software such as Microsoft FrontPage or Macromedia Dreamweaver.Macromedia Dreamweaver.
The biggest advantage of Web authoring software is that The biggest advantage of Web authoring software is that it will generally provide a WYSIWYG (what you see is it will generally provide a WYSIWYG (what you see is what you get) interface and speed the coding process.what you get) interface and speed the coding process.
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Preparing Web ContentPreparing Web ContentFile Transfer Protocol (FTP)File Transfer Protocol (FTP)
Figure M4.14Figure M4.14MS_FTP SetupMS_FTP Setupmodule page 26module page 26
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Preparing Web ContentPreparing Web ContentThings to Watch ForThings to Watch For
It’s critical that you test your Web site multiple times and from It’s critical that you test your Web site multiple times and from multiple platforms. multiple platforms.
Statistics gathered in April of 2002 indicate that 82 percent of people Statistics gathered in April of 2002 indicate that 82 percent of people browsing the Web use Microsoft Internet Explorer.browsing the Web use Microsoft Internet Explorer.
At a minimum, view your site in multiple versions of Internet At a minimum, view your site in multiple versions of Internet Explorer and Netscape Communicator to get a feel for how most Explorer and Netscape Communicator to get a feel for how most people will see it.people will see it.
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Summary Summary Student Learning Outcomes Student Learning Outcomes
1.1. Describe the types of electronic résumés and when each is Describe the types of electronic résumés and when each is appropriate.appropriate.
2.2. Discuss networking strategies you can use during a job search.Discuss networking strategies you can use during a job search.3.3. Explain how self-assessment is valuable to résumé writing.Explain how self-assessment is valuable to résumé writing.4.4. Use the Internet to research career opportunities and potential Use the Internet to research career opportunities and potential
employers.employers.5.5. Develop powerful job search e-portfolio content.Develop powerful job search e-portfolio content.6.6. Document effective Web site structure and design components.Document effective Web site structure and design components.7.7. Create a job search e-portfolio Web site and place it on an Create a job search e-portfolio Web site and place it on an
Internet server.Internet server.
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Summary Summary Assignments & ExercisesAssignments & Exercises
1.1. Describe your careerDescribe your career
2.2. Visit industry Web sitesVisit industry Web sites
3.3. Entry-level job postingsEntry-level job postings
4.4. Finalize your resumesFinalize your resumes
5.5. Select content for your e-Portfolio gallerySelect content for your e-Portfolio gallery
6.6. Search the World Wide WebSearch the World Wide Web
7.7. Build Your e-Portfolio siteBuild Your e-Portfolio site