New sensory design research in transport

Better comfort for a better life

Régine Charvet Pello, CEO, RCP Design global

Pr Zhifeng Zhao, Director of Industrial Design Department, Soochow University

Angers - conférence design 27 avril 2007

THNS11th september 2010

High speed trains

Intercities

Urban trains

RCP’s design transport fields

Buses

Our difference: Sensory Design

Sensory design:

Sensory design aims to establish an overall diagnostic of the perceived quality of a product (across all the senses)

and to define appropriate methods for designing or redesigning a product.

It involves an observation of the varying situations in which a given product or object is used in order to measure the users’ overall opinion of the product, its positive and negative aspects.

A human centered approach

Key notion for sensory design

blog.rcp.fr / www.rcp.fr

Perceived quality:

Refers to the impression given by a product to the user. It’s a composition of every sensory effects gathered in the product.

Forecasting forthcoming uses

Taking individuality into account

Allowing self-appropriation of space

Angers - conférence design 27 avril 2007

Providing comfort & security

ImprovingPerceived quality

Reinforcing experienced quality

DifferenciatingIndividuality

Creating sensory signatures

OptimizingPerceived balanced

Working out on what’s necessaryorganisatrices

Giving valueComfort

Avoiding sensory bugs

ProtectingSecurity

Warning, giving comfort and informing

Sensory design

Public transport

Some of our experiences

Defining the criteria of comfort aboard high-speed trains

Research and innovation program for land transport

RCP and 2 French research laboratories from CNRS (French SERC or NSF).

Training case for Alstom’s engineers

Presentation of the sensorydeveloppements possible for public transports

Accompanying global sensation of security,

comfort and cleanness of the trains

Work towards touch of the support pole encouraging

Angers - conférence design 27 avril 2007

Reassure user about gesture

Angers - conférence design 27 avril 2007

Designing olfactory atmospheres for trains

Vitalité

Designing the expected comfort for suburb

train seats

our Research Centre

With European funding “FEDER” and in collaboration with the University of Tours RCP is developing a research centre about sensory sciences :

CERTESENS

Any question ?

régine charvet-pello / CEOemail : r.charvet.pello@rcp.fr / cell +33 6 85 40 12 12

Pr Zhao Zhifeng/ , Director of Industrial Design Department, Soochow University email : zhifengdesign@gmail.com/ Phone +86 18635215476

blog.rcp.fr / www.rcp.fr