New sensory design research in transport Better comfort for a better life
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New sensory design research in transport Better comfort for a better life Régine Charvet Pello, CEO, RCP Design global Pr Zhifeng Zhao, Director of Industrial Design Department, Soochow University Angers - conférence design 27 avril 2007 THNS 11 th september 2010
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New sensory design research in transport Better comfort for a better life Régine Charvet Pello , CEO, RCP Design global Pr Zhifeng Zhao , Director of Industrial Design Department, Soochow University. THNS 11 th september 2010. Angers - conférence design 27 avril 2007. - PowerPoint PPT Presentation
Transcript of New sensory design research in transport Better comfort for a better life
New sensory design research in transport
Better comfort for a better life
Régine Charvet Pello, CEO, RCP Design global
Pr Zhifeng Zhao, Director of Industrial Design Department, Soochow University
Angers - conférence design 27 avril 2007
THNS11th september 2010
High speed trains
Intercities
Urban trains
RCP’s design transport fields
Buses
Our difference: Sensory Design
Sensory design:
Sensory design aims to establish an overall diagnostic of the perceived quality of a product (across all the senses)
and to define appropriate methods for designing or redesigning a product.
It involves an observation of the varying situations in which a given product or object is used in order to measure the users’ overall opinion of the product, its positive and negative aspects.
A human centered approach
Key notion for sensory design
blog.rcp.fr / www.rcp.fr
Perceived quality:
Refers to the impression given by a product to the user. It’s a composition of every sensory effects gathered in the product.
Forecasting forthcoming uses
Taking individuality into account
Allowing self-appropriation of space
Angers - conférence design 27 avril 2007
Providing comfort & security
ImprovingPerceived quality
Reinforcing experienced quality
DifferenciatingIndividuality
Creating sensory signatures
OptimizingPerceived balanced
Working out on what’s necessaryorganisatrices
Giving valueComfort
Avoiding sensory bugs
ProtectingSecurity
Warning, giving comfort and informing
Sensory design
Public transport
Some of our experiences
Defining the criteria of comfort aboard high-speed trains
Research and innovation program for land transport
RCP and 2 French research laboratories from CNRS (French SERC or NSF).
Training case for Alstom’s engineers
Presentation of the sensorydeveloppements possible for public transports
Accompanying global sensation of security,
comfort and cleanness of the trains
Work towards touch of the support pole encouraging
Angers - conférence design 27 avril 2007
Reassure user about gesture
Angers - conférence design 27 avril 2007
Designing olfactory atmospheres for trains
Vitalité
Designing the expected comfort for suburb
train seats
our Research Centre
With European funding “FEDER” and in collaboration with the University of Tours RCP is developing a research centre about sensory sciences :
CERTESENS
Any question ?
régine charvet-pello / CEOemail : [email protected] / cell +33 6 85 40 12 12
Pr Zhao Zhifeng/ , Director of Industrial Design Department, Soochow University email : [email protected]/ Phone +86 18635215476
blog.rcp.fr / www.rcp.fr
